The CW Television Network

Type	Broadcast television network
Country	United States
Availability	United States, Canada, northern Mexico
Slogan	Get Into The CW
Owner	CBS Corporation-50% Warner Brothers-50%
Key people	Dawn Ostroff John Maatta
Launch date	September 18, 2006
Former names	The WB, UPN
Website www.cwtv.com

The CW Television Network (The CW) is a television network in the United States launched at the beginning of the 2006-2007 television season. Terrestrial television is a term which refers to modes of television broadcasting which do not involve satellite transmission A television network is a distribution network for Television content whereby a central operation provides programming for many Television stations The United States of America —commonly referred to as the The United States of America —commonly referred to as the Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page The United Mexican States ( or commonly Mexico (ˈmɛksɪkoʊ () is a federal constitutional Republic in North America. Advertising Slogans are short often memorable phrases used in advertising campaigns CBS Corporation () is an American Media conglomerate focused on Broadcasting, Publishing, Billboards, and Television Warner Bros Entertainment Inc (or Warner Bros, Warner Bros Pictures) is one of the world's largest producers of Film and Dawn Tarnofsky-Ostroff (born 1960 is President of Entertainment of The CW Television Network. Events 96 - Nerva is proclaimed Roman Emperor after Domitian is assassinated Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. United Paramount Network ( UPN) was a Television network that broadcast in over 200 markets in the United States and that was in production for over eleven A television network is a distribution network for Television content whereby a central operation provides programming for many Television stations The United States of America —commonly referred to as the It is a joint venture between The CBS Corporation, owners of UPN, and Warner Brothers, majority owner of The WB. CBS Corporation () is an American Media conglomerate focused on Broadcasting, Publishing, Billboards, and Television United Paramount Network ( UPN) was a Television network that broadcast in over 200 markets in the United States and that was in production for over eleven Warner Bros Entertainment Inc (or Warner Bros, Warner Bros Pictures) is one of the world's largest producers of Film and The name was derived from the first letter of the names of two of these corporations (CBS and Warner Brothers). It features a mixture of programming from both UPN and The WB television networks, which ceased independent operations on September 15 and September 17, 2006 respectively. United Paramount Network ( UPN) was a Television network that broadcast in over 200 markets in the United States and that was in production for over eleven Events 668 - Eastern Roman Emperor Constans II is assassinated in his bath at Syracuse Italy. Events 1176 - The Battle of Myriokephalon is fought 1462 - The Battle of Świecino (or Battle of Żarnowiec Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. According to The CW's President of Entertainment Dawn Ostroff, the network's "shows are going to appeal to women 18 to 34-year-olds. Dawn Tarnofsky-Ostroff (born 1960 is President of Entertainment of The CW Television Network. "^[1]

The network began operations on Monday, September 18, 2006 with two nights of reruns and launch-related specials; however, The CW marketed its formal launch date on September 20, 2006, with the 2-hour season premiere of America's Next Top Model. Events 96 - Nerva is proclaimed Roman Emperor after Domitian is assassinated Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Events 451 - The Battle of Chalons takes place in North Eastern France. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. America's Next Top Model (often shortened to Top Model or abbreviated as ANTM) is a Reality television show in which a number of women compete

In trade magazines like Variety, The CW is referred to as The Green Network, most likely since its logos and campaign were (and still are) in green, or in reference to it as the newest broadcast network (in terms of finding its footing). Variety is a weekly entertainment trade newspaper founded in New York in 1905 by Sime Silverman

The network has recently struggled in the Nielsen ratings, a downturn caused in part by the 2007-2008 WGA strike, the resulting decrease in scripted programming, and its target audience turning to the internet and other sources for their entertainment. Nielsen Ratings are audience measurement systems developed by Nielsen Media Research to determine the Audience size and composition of television The 2007&ndash2008 Writers Guild of America strike, or more commonly known as the Writers' Strike was a strike by the Writers Guild of America East This has led to speculation in the industry (including a May 16, 2008 Wall Street Journal article^[2]) that the network could face a possible disbandment if its ratings do not improve. Events 1204 - Baldwin IX Count of Flanders is crowned as the first Emperor of the Latin Empire. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common

History

See also: 2006 United States broadcast TV realignment

The CW is a successor to The WB and UPN, both of which launched in January 1995. Between January 24 and September 18, 2006, the United States Broadcast television industry was realigned United Paramount Network ( UPN) was a Television network that broadcast in over 200 markets in the United States and that was in production for over eleven However, both networks can be seen as descendants of the Prime Time Entertainment Network, a joint venture between Warner Bros. The Prime Time Entertainment Network (also known as PTEN) was a United States Television network launched in 1993 by the Prime Time Consortium and Chris-Craft Industries, which launched in 1993. Chris-Craft Industries is a privately held American manufacturer of civilian Powerboats based in Sarasota Florida. Year 1993 ( MCMXCIII) was a Common year starting on Friday (link will display full 1993 Gregorian calendar) The two companies later became partners in The WB and UPN, respectively, and PTEN continued as a separate syndication service until folding in 1997.

Both UPN and The WB started just as the FOX network had begun to secure a foothold in the American viewing lineup. Both launched to limited fanfare and generally poor results. However, in the subsequent 11 1/2 seasons, both networks were able to air several series that became quite popular, such as 7th Heaven, Everwood, Star Trek: Voyager and Smallville. 7th Heaven is an Emmy -nominated American drama television series, created and produced by Brenda Hampton Everwood was a Prime time television Drama that aired in the United States on The WB.

However, towards the end of their opening decade, the networks were in decline, unable to reach the audience or have the effect that Fox had gained within its first decade, much less that of the Big Three of ABC, CBS, and NBC. The Big Three Television Networks are the three traditional broadcast (over the air Television networks in the United States: ABC, CBS The American Broadcasting Company ( ABC) is an American Television network. CBS Broadcasting Inc ( CBS) is an American radio and Television network. The National Broadcasting Company ( NBC) is an American Television network headquartered in the GE Building in New York City's In the eleven years UPN and the WB were on the air, the two networks lost a combined $2 billion. ^[3]

CBS chairman Les Moonves explained that the name of the new network was formed from the first letters of CBS and Warner Bros, joking, "we couldn't call it the WC for obvious reasons. Leslie Moonves (born December 23, 1948) is President and Chief Executive Officer of CBS Corporation. A flush toilet or Water Closet (WC is a Toilet that disposes of human waste by using water to flush it through a drainpipe to another location " Although some executives reportedly disliked the new name, Moonves stated in March^[4] that there was "zero chance" the name would change, citing research claiming 48% of the target demographic was already aware of the CW name. At the network's first upfront presentation — May 18, 2006 — a new logo was unveiled to replace the provisional blue-rectangle logo used in January. Events 1152 - Henry II of England marries Eleanor of Aquitaine. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. The logo is a green-and-white insignia which has drawn comparisons to the logo of CNN, another company with Time Warner ownership interest. Cable News Network, usually referred to by its Initialism CNN, is a major English language Television network founded in 1980 by Ted Turner

Like both UPN and The WB, The CW targets its programming to younger audiences. CBS and Warner Bros. hoped that combining their networks' schedules and station lineups would strengthen The CW into a fifth "major" broadcast network. Unlike the "Big Four" broadcast networks, The CW vaunted no plans to offer national news or sports programming to their affiliates; however, some stations do broadcast local news and/or sports, and many air the nationally syndicated Orlando-based morning show, The Daily Buzz. News is any new information or information on Current events which is presented by print, broadcast, Internet, or Word of mouth Sport is an Activity that is governed by a set of rules or Customs and often engaged in competitively In Broadcasting, syndication is the sale of the right to broadcast Radio shows and Television shows to multiple individual stations without going through Orlando is a major City in central Florida, USA and is the County seat of Orange County Florida. The Daily Buzz is a nationally syndicated morning News program produced in Orlando, Florida by ACME Communications shown mostly

On September 11, 2006, a new, full version of the network website, www.cwtv.com, was launched. Events 9 - The Battle of the Teutoburg Forest ends 506 - The Bishops of Visigothic Gaul Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. The website now contains links to The CW4Kids and now features more in-depth information of CW shows. The CW4Kids is the current Saturday morning cartoon block of The CW 's weekend programming that premiered on Saturday May 24 2008, replacing

"The New CW" launched with a premiere special/launch party from CBS-produced Entertainment Tonight at Warner Bros. Studios in Burbank on September 18, 2006, after a repeat of the 7th Heaven 10th-season finale;^[5] the same schedule was repeated on September 19, 2006 with Gilmore Girls' 6th-season finale. Entertainment Tonight is a daily Television entertainment news show that is syndicated by CBS Television Distribution throughout the United Warner Bros Entertainment Inc (or Warner Bros, Warner Bros Pictures) is one of the world's largest producers of Film and Burbank is a city in Los Angeles County California, United States. Events 96 - Nerva is proclaimed Roman Emperor after Domitian is assassinated Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. 7th Heaven is an Emmy -nominated American drama television series, created and produced by Brenda Hampton Events 335 - Dalmatius is raised to the rank of Caesar by his uncle Constantine I. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Gilmore Girls was an Emmy Award -winning Golden Globe -nominated American Comedy-drama series created by Amy Sherman-Palladino ^[6] The network continued to air season finales from the previous season through the rest of the first week, except for America's Next Top Model and SmackDown!, which launched their new seasons on September 20-September 22 respectively, with full-night premieres. America's Next Top Model (often shortened to Top Model or abbreviated as ANTM) is a Reality television show in which a number of women compete WWE Friday Night SmackDown is a Professional wrestling Television program for World Wrestling Entertainment (WWE that is currently airing Events 451 - The Battle of Chalons takes place in North Eastern France. Events 66 - Emperor Nero creates the Legion I Italica. 1236 - The Lithuanians When America's Next Top Model launched on September 20, 2006, The CW scored a 3. 4/5 (with hourly ratings of 3. 1/5 and 3. 6/6; The CW placed 5th overall) in the households and a 2. 6 rating in the Adults 18-49 (The CW placed 4th in the A18-49) beating FOX's 2. 2. The network's second week consisted of all season/series premieres for all other series from September 25-October 1, with the exception of Veronica Mars, which debuted its third season on October 3. Events 303 - On a voyage preaching the Gospel, Saint Fermin of Pamplona is beheaded in Amiens, France Events 331 BC - Alexander the Great defeats Darius III of Persia in the Battle of Gaugamela. Veronica Mars is an American television series created by Rob Thomas. Events 42 BC - First Battle of Philippi: Triumvirs Mark Antony and Octavian fight an indecisive battle with Caesar's ^[7]

WWE Friday Night SmackDown! will stop airing on The CW after the 2007-2008 broadcast schedule due to negotiations ending between WWE and The CW Network. WWE Friday Night SmackDown is a Professional wrestling Television program for World Wrestling Entertainment (WWE that is currently airing World Wrestling Entertainment Inc ( WWE) is a publicly traded privately controlled integrated media (focusing in Television, Internet, ^[8] The network later confirmed that the CW had chosen not to continue the WWE broadcast because the network had redefined its target audience as exclusively 18- to 34-year-old women. ^[3]

On May 9, 2008, it was announced that The CW was selling the Sunday slot from 7:00-10:00 p. Events 1457 BC - Battle of Megiddo (15th century BC between Thutmose III and a large Canaanite coalition under the King of 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common m. ET;^[9] Media Rights Capital is being brought in by the network to produce shows during a slot that is often the most-watched night on broadcast television. Media Rights Capital is an Independent film, television and digital studio founded by financiers Mordecai Wiczyk and Asif Satchu

Affiliates

Main article: List of CW affiliates

Following the network announcement, The CW immediately announced ten-year affiliation agreements with the Tribune Company and CBS Television Stations Group. The following is a list of affiliates of the CW Television Network, which launched September 18, 2006, following the merger of The WB and The Tribune Company is a large American Multimedia Corporation based in Chicago Illinois. Tribune committed 16 stations (including its flagship broadcast stations WGN-TV in Chicago, KTLA in Los Angeles and WPIX in New York) that were previously affiliated with The WB, while CBS committed 11 of its UPN stations (including WKBD in Detroit, WPSG in Philadelphia, KBHK-TV in San Francisco [now KBCW] and WUPA in Atlanta). A flagship television station is the principal station of a Television network in the United States, Canada and the United Kingdom WGN-TV, channel 9 is a Television station in Chicago Illinois. Chicago (ʃɪˈkɑːgoʊ is the largest City by population in the state of Illinois and the American Midwest of the United States. KTLA, channel 5 is a television station in Los Angeles California. Los Angeles (lɑˈsændʒələs los ˈaŋxeles in Spanish) is the largest City in the state of California and the American West WPIX, channel 11 is a television station in New York City. It has been owned by the Tribune Company since its inception and is currently an affiliate of the The City of New York WKBD, channel 50 is an owned-and-operated station of the CW Television Network, based in Detroit Michigan. WPSG, channel 57 is a Philadelphia CW television station which is owned by the CBS Corporation (which owns 50 percent of the CW Network and is a sister station Philadelphia (ˌfɪləˈdɛlfiə The City and County of San Francisco is the fourth most populous city WUPA TV 69 is a Television station in Atlanta Georgia that serves the Atlanta television market These stations combine to reach 48 percent of the United States. Both groups also own several UPN/WB stations that did not join The CW in overlapping markets. As part of its agreement, Tribune agreed to divest its interest in The WB and did not take an ownership interest in The CW.

The network stated that it would eventually reach 95 percent of the United States. In markets where both UPN and The WB affiliates operate, only one station became a CW affiliate. Executives were on record as preferring the "strongest" stations among existing The WB and UPN affiliates. For example, the new network's first affiliate outside the core group of Tribune and CBS-owned stations, WJZY in Charlotte, was tied with Atlanta's WUPA as UPN's fifth-strongest station. WJZY is The CW affiliate in Charlotte North Carolina. The station broadcasts on channel 46 and is found on channel 8 on most area cable systems In most cases, it was obvious where the new network would affiliate; there were only a few markets (for example, Philadelphia, Miami/Fort Lauderdale, Boston and Charlotte) where the WB and UPN affiliates were both relatively strong. Fort Lauderdale, known as the "Venice of America" due to its expansive and intricate Canal system is a city in Broward County, Florida,

Although it was generally understood that The CW was a merger of UPN and The WB, the new network's creation was not structured as a merger in the legal sense. Rather, it was a new network launching at the same time as two others shut down. As such, The CW was not obligated by existing affiliations with The WB and UPN. It had to negotiate from scratch with individual stations.

As a result, in several markets, the CW affiliate is a different station than either the former The WB and UPN stations. In Helena, Montana, ION affiliate KMTF became a CW station. Helena (ˈhɛlɨnə is the Capital city of the US state of Montana and the County seat of Lewis and Clark County Ion Television is a broadcast television network first broadcast on August 31 1998 KMTF is a Television station in Helena Montana, broadcasting locally on channel 10 as an affiliate of The CW. In Honolulu, Hawaii, The CW did not appear until early December 2006 where it is carried on a digital subchannel of local FOX affiliate KHON-TV. Honolulu is the Capital and most populous Census-designated place (CDP in the U This article is about a television station in Hawai'i for Khon classic theatre and dance of Thailand see Dance of Thailand. In Las Vegas, Nevada, independent station KVCW signed for CW affiliation. Las Vegas ( Spanish: "The Meadows" is the most populous City in the state of Nevada, the seat of Clark County, and an internationally KVCW is a full-service Television station in Las Vegas Nevada, broadcasting locally in analog on UHF channel 33 and in digital on The network has also affiliated with some digital channels, usually newly-launched subchannels of a local Big Four affiliate, in several other markets.

Due to the availability of "instant duopoly" digital subchannels that will likely be easily available on cable and satellite, and the overall lack of a need to settle for a secondary affiliation with shows aired in problematic timeslots, both The CW and MyNetworkTV launched with far greater national coverage than that enjoyed by UPN and The WB when they started in 1995. UPN for several years had gaps in the top 30 markets, and by 2005 managed to cover only 86% of the country. This resulted in secondary affiliations with other networks and the resulting diluted ratings when programs were shown out of their intended timeslots, or the lack of the program airing at all (a problem experienced by many Star Trek fans with Star Trek: Voyager and Star Trek: Enterprise). Star Trek Enterprise (simply titled Enterprise prior to season three is a Science fiction Television program created by Brannon

Launching repercussions

The announcement of The CW caused the largest single shakeup of U. S. broadcast television since the Fox/New World Communications alliance of 1994 and the subsequent launches of UPN and The WB the following year. The Fox affiliate switches of 1994 was a series of events resulting from a multi-million dollar deal between Fox Broadcasting Company, known commonly as Fox, and While The CW debut affected more markets, it was unlikely to cause the same degree of viewer confusion, as no affiliates of the four major networks dropped those affiliations to join The CW. (Some "big four" affiliations did change at this time, but for unrelated reasons. )

The WB and UPN were the first major television networks to close since the collapse of the DuMont Television Network in 1955, although other small broadcast television networks have also ceased operations over the years. The DuMont Television Network was the world's first commercial Television network, beginning operation in the United States in 1946

It became clear that the Fox Television Stations, which purchased several UPN affiliates from former UPN co-owner Chris-Craft Industries in 2002, was impacted. The Fox Television Stations are a group of television stations located within the United States which are Owned-and-operated by the Fox Broadcasting Company Chris-Craft Industries is a privately held American manufacturer of civilian Powerboats based in Sarasota Florida. Its UPN affiliates in five major markets would not be affiliated with The CW, due to the agreement with Tribune, and Fox made it clear it would not even seek the affiliation for its four UPN stations elsewhere. All UPN logos and network references were quickly removed from their stations. Shortly thereafter, Fox announced that it was starting MyNetworkTV, a programming service meant to fill the two nightly prime time hours that opened up on its UPN-affiliated stations after the start of The CW. MyNetworkTV (unofficially abbreviated MyNet or MNT) is a Television network in the United States, owned by the Fox Broadcasting Company Fox also offered the service to other stations. ^[10]

In those media markets where there were separate The WB and UPN stations, one local station was left out in the merger; most of those stations have signed with MyNetworkTV while others elected to become independent stations. MyNetworkTV (unofficially abbreviated MyNet or MNT) is a Television network in the United States, owned by the Fox Broadcasting Company Independent station is a term for a broadcast radio or Television station which is more independent in some way compared to other "dependent" Some stations (mainly digital subchannels, some WB 100+ cable channels, and struggling low-power stations) which received neither network's affiliation opted instead to sign off permanently and cease to exist.

Problems with Time Warner Cable

A number of households around the country were not able to see the new network when it premiered on September 18, due to stations in several markets not being able to strike a deal with Time Warner Cable. Events 96 - Nerva is proclaimed Roman Emperor after Domitian is assassinated Time Warner Cable ( (formerly Warner Cable Communications) is an American national cable television company that operates in 27 states and has 31 operating divisions In markets like Charleston, South Carolina; El Paso, Texas; Honolulu, Hawaii; Palm Springs, California; Beaumont, Texas; and Corpus Christi, Texas, where the CW is broadcast on a digital subchannel of the station's primary affiliate, there have been unsuccessful attempts in getting Time Warner Cable to carry The CW on their basic cable lineups. Charleston is a city in Charleston county in the US state of South Carolina. Honolulu is the Capital and most populous Census-designated place (CDP in the U Palm Springs is a desert city in Riverside County, California, approximately 111 miles (177 km east of Los Angeles and 136 miles (225 km northeast of Beaumont is a city in and the County seat of Jefferson County, Texas, United States, within the Beaumont&ndash Port Arthur Metropolitan Corpus Christi is a coastal city in the South Texas region of the U ^[11] The CW is 50% owned by Time Warner Cable's parent company, Time Warner.

Some affiliates have since signed deals with Time Warner Cable, but not all stations have landed within the analog listings. For example, WSTQ in Syracuse, New York can only be viewed on channel 266. Syracuse (locally ˈsɛrəkjuːs sometimes ˈsɪrəkjuːs or /ˈsɪərəkjuːs/ by non-natives is a city in Central New York, USA. ^[12]

Currently, the largest market without a known affiliate is the Johnstown / Altoona market, Nielsen's DMA #99. Johnstown is a city in Cambria County, Pennsylvania, United States, miles east of Pittsburgh Altoona is a city in Blair County, Pennsylvania, United States. Nielsen Media Research ( NMR) is an American firm that measures media Audiences including Television, Radio A media market, broadcast market, media region, designated market area, DMA or simply market is a region where the Population WPCW channel 19, in Pittsburgh, is the closest affiliate and is carried on both Johnstown and Altoona's cable systems; WPCW was originally targeted to serve that area before a switch to a Pittsburgh focus in the late 90's. WPCW-TV is a CW Television Network Owned and operated station that serves the Pittsburgh Pennsylvania DMA.

On February 2, 2007 at 4:30 p. Events 962 - Translatio imperii: Pope John XII crowns Otto I Holy Roman Emperor, the first Holy Roman Emperor Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. m. , KFDM-TV made its CW affiliated available to Time Warner Cable in Beaumont, Texas on Channel 10 and also available on Digital 6. KFDM-TV is the CBS affiliate in the Beaumont / Port Arthur Texas market Beaumont is a city in and the County seat of Jefferson County, Texas, United States, within the Beaumont&ndash Port Arthur Metropolitan 2. Although the Southeast Texas CW Logo is on commercials made by KFDM-TV, on the television shows the bug is just "the CW". KFDM-TV is the CBS affiliate in the Beaumont / Port Arthur Texas market A digital on-screen graphic (known in the UK and New Zealand by the acronym DOG; in the US and Canada as a bug; and in

On Saturday, April 21, 2007 at 12:01 a. Events 753 BC - Romulus and Remus found Rome ( traditional date) Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. m. , KCWQ-LP made its broadcast debut on channel 5 on Time Warner Cable in the Palm Springs area. KCWQ-LP channel 2 is a low-powered CW affiliate in Palm Springs California, operated by Gulf-California Broadcast Company (a wholly owned subsidiary of the Palm Springs is a desert city in Riverside County, California, approximately 111 miles (177 km east of Los Angeles and 136 miles (225 km northeast of ^[13]

On Friday, April 20, 2007 at 11:00 a. Events 1303 - The University of Rome La Sapienza is instituted by Pope Boniface VIII. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. m. , KVIA-TV, began broadcasting the CW on Time Warner cable channel 13. KVIA-TV is an ABC affiliate in El Paso Texas. It broadcasts its analog signal on VHF channel 7 and its digital signal on UHF channel 17 The signal is also available on digital television 7. 2. ^[14]

Marketing

"Free to Be"

A screenshot from a CW promo featuring a special CW remix version of "Here I Come", a song by Fergie and will.i.am. A remix is an alternative version of a song different from the original version " Here I Come " is a song by pop / R&B singer Fergie featuring Will Stacy Ann Ferguson (born March 27 1975 better known by her Stage name Fergie, is an American pop / R&B Singer-songwriter William James Adams Jr (born March 15, 1975 in Los Angeles California, USA) better known by his Stage name will Note the "Free to be" branding.

The network's original full marketing campaign, "Free to Be", was created internally and by the Troika Design Group brand agency. ^[15] The campaign included advertisements in bus stops, on billboards, on the Internet, in magazines, and on television. A bus stop is a designated place where a Public transport Bus stops for the purpose of allowing passengers to board or leave a bus The Internet is a global system of interconnected Computer networks Magazines, periodicals or serials are Publications generally published on a regular schedule containing a variety of articles, generally It contained stars of the CW shows such as Gilmore Girls, Veronica Mars, Supernatural, America's Next Top Model, Smallville and One Tree Hill with their signature green background. Gilmore Girls was an Emmy Award -winning Golden Globe -nominated American Comedy-drama series created by Amy Sherman-Palladino Veronica Mars is an American television series created by Rob Thomas. Supernatural is an American horror television series regarding the Paranormal. America's Next Top Model (often shortened to Top Model or abbreviated as ANTM) is a Reality television show in which a number of women compete One Tree Hill is a teen television drama created by Mark Schwahn that premiered on September 23 2003 on The WB Television Network. The "Free to Be" was followed by a word unique to the character, show, or scene. Such descriptives have included "witty" (to describe Gilmore Girls), "super" (Smallville), "scary" (Supernatural), "fierce" (America's Next Top Model), "cool" (One Tree Hill), "funny" (Everybody Hates Chris), "fearless" (Veronica Mars), "fabulous" (Girlfriends), "family" (7th Heaven) and "tough" (WWE Friday Night SmackDown!). Gilmore Girls was an Emmy Award -winning Golden Globe -nominated American Comedy-drama series created by Amy Sherman-Palladino Supernatural is an American horror television series regarding the Paranormal. America's Next Top Model (often shortened to Top Model or abbreviated as ANTM) is a Reality television show in which a number of women compete One Tree Hill is a teen television drama created by Mark Schwahn that premiered on September 23 2003 on The WB Television Network. Everybody Hates Chris is an Golden Globe and Emmy Award -nominated American sitcom broadcast on the The CW, featuring Veronica Mars is an American television series created by Rob Thomas. Girlfriends is a popular American sitcom that premiered on September 11, 2000 on 7th Heaven is an Emmy -nominated American drama television series, created and produced by Brenda Hampton WWE Friday Night SmackDown is a Professional wrestling Television program for World Wrestling Entertainment (WWE that is currently airing Some additional spots are themed for other purposes without CW stars, for example "Free to be tricky" for Halloween and "Free to be famous" for The CW Daytime. The ads normally include one more descriptive—"together"—used to unify the network and its programming with the viewer.

"Get Into It"

On August 6, 2007, The CW launched their second marketing campaign, "Get Into It". Events 1538 - Bogotá, Colombia, is founded by Gonzalo Jiménez de Quesada. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. The lead singer of Pussycat Dolls, Nicole Scherzinger^[16]. Pussycat Dolls is an American pop Girl group, and dance ensemble founded by choreographer Robin Antin in 1995 Nicole Prescovia Elikolani Valiente Scherzinger (also known as Nicole Kea, born June 29, 1978) is an American pop singer songwriter The original title for the song is Puakenikeni which is the third single from Nicole's debut album Her Name Is Nicole. Her Name Is Nicole is the first solo album by American R&B singer Nicole Scherzinger, lead singer of the Pussycat Dolls. A remix is now used during the commercials.

Imaging and presentation

• The CW displays the program credits on the bottom 1/3 of the screen along with The CW logo and website address. The top 2/3 displays previews of upcoming programming from The CW, local newscasts, or other local programming.

• Most affiliates added their city or region to their new bugs. A digital on-screen graphic (known in the UK and New Zealand by the acronym DOG; in the US and Canada as a bug; and in For example: WPSG is "The CW Philly", WLVI-TV was "Boston's CW" at launch but has since rebranded to "CW56" under new ownership, WUPA "CW Atlanta" at launch but has since rebranded to "CW69", KWTX DT 2 (Waco,TX) is now "CW Texas", and KVCW (formerly KFBT) is now "CW Las Vegas". WPSG, channel 57 is a Philadelphia CW television station which is owned by the CBS Corporation (which owns 50 percent of the CW Network and is a sister station WLVI-TV, channel 56 is a CW Television Network affiliate licensed to Cambridge Massachusetts, and serving the Boston Massachusetts television market WUPA TV 69 is a Television station in Atlanta Georgia that serves the Atlanta television market KVCW is a full-service Television station in Las Vegas Nevada, broadcasting locally in analog on UHF channel 33 and in digital on However, some stations opted to use their channel number: WNAB in Nashville is now "CW58", and WPIX in New York and KSTW in Seattle are now "CW11". WNAB channel 58 is The CW affiliate in Nashville Tennessee. It is owned by Tennessee Broadcasting although operated by Sinclair Broadcast Group under WPIX, channel 11 is a television station in New York City. It has been owned by the Tribune Company since its inception and is currently an affiliate of the The City of New York KSTW is a Television station serving the Seattle Washington media market Some stations will still use the call sign in either the station logo, on-air identification or both. Some examples include WGN in Chicago, KTLA in Los Angeles, WNLO in Buffalo, New York, WWHO in Columbus, Ohio, and WBNX in Cleveland. WGN-TV, channel 9 is a Television station in Chicago Illinois. Chicago (ʃɪˈkɑːgoʊ is the largest City by population in the state of Illinois and the American Midwest of the United States. KTLA, channel 5 is a television station in Los Angeles California. Los Angeles (lɑˈsændʒələs los ˈaŋxeles in Spanish) is the largest City in the state of California and the American West WNLO ( CW 23) is the CW affiliate for Buffalo New York, The United States of America television market with transmitter facilities located at 870 Whitehaven Buffalo (ˈbʌfəloʊ is the second largest city in New York State. WWHO is the Columbus Ohio television affiliate for The CW television network Columbus is the Capital and the largest city of the US state of Ohio. WBNX-TV is the CW television affiliate serving the Cleveland Ohio Television market broadcasting on channel 55 (analog and channel 30 (digital Cleveland is a City in the US state of Ohio and the County seat of Cuyahoga County, the most populous county in the state In Omaha, Nebraska, KXVO uses "CW15" and "Omaha's CW". KXVO Channel 15 is the The CW affiliated television station in Omaha Nebraska. In Honolulu, Hawaii, KHON-DT2 is branded as "Hawaii's CW 93" (the "93" refers to the subchannel's cable channel position). Honolulu is the Capital and most populous Census-designated place (CDP in the U This article is about a television station in Hawai'i for Khon classic theatre and dance of Thailand see Dance of Thailand. The branding used by WKRC-DT in Cincinnati, Ohio is "CinCW", a portmanteau with "Cincy", a common nickname for the city. WKRC-TV channel 12 is the CBS affiliate serving Cincinnati Ohio.

Multimedia

• From time to time, The CW airs short programming breaks called "Content Wraps", — a play on the network's name, to advertise one company's product during an entire commercial break.

• CW Now was inspired in part by the success of the Content Wraps as it will be a series with product placement. CW Now was a news magazine series which premiered on The CW on September 23, 2007. ^[17] The series was cancelled after 23 episodes.

• On January 18, 2007, The CW began streaming full-length episodes of several programs. Events 350 - Generallus Magnentius deposes Roman Emperor Constans and proclaims himself Emperor Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century.

• The CW's official website includes more features than either UPN's or The WB's combined. United Paramount Network ( UPN) was a Television network that broadcast in over 200 markets in the United States and that was in production for over eleven The site features ringtones, wallpapers, an online store, games, a message board, promotional pictures, an episode guide, advertisements for the next episode, cast information, and, in some cases, an online poll that discusses upcoming show story lines.

• On December 15, 2006, CBS Corporation revived its record label, CBS Records, whose artists' music will be available to programs on The CW. Events 533 - Byzantine general Belisarius defeats the Vandals, commanded by King Gelimer, at the Battle of Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. CBS Corporation () is an American Media conglomerate focused on Broadcasting, Publishing, Billboards, and Television This article is about the record label founded in 2006 For the earlier CBS Records label see Columbia Records. ^[18]

Programming

Main article: List of programs broadcast by The CW

The CW Network airs a 13-hour primetime lineup including Monday through Friday nights from 8:00-10:00 p. The following is a list of programs which have been or are expected to soon be broadcast on The CW Television Network. m. ET; Sundays from 7:00-10:00 p. m. ET; Sunday from 5:00-7:00 p. m. ET. Outside of prime time as well as a Monday-Friday afternoon block from 3:00-5:00 p. The CW Daytime is an afternoon programming block broadcast by The CW Television Network. m. ET and a five-hour Saturday morning animation block. The CW4Kids is the current Saturday morning cartoon block of The CW 's weekend programming that premiered on Saturday May 24 2008, replacing Altogether, the network programs 30 hours per week over seven days.

Prime time

Returning comedies are in red; new comedies are in pink; returning dramas are in green; new dramas are in blue; returning reality shows are in yellow; new reality shows are in gold; sports entertainment programming is in purple. Sports entertainment is a type of Spectacle which presents an ostensibly competitive event using a high level of theatrical flourish and extravagant presentation

All times are Eastern and Pacific (subtract one hour for Central and Mountain time). The Eastern Time Zone ( ET) of the Western Hemisphere falls mostly along the east coast of North America and the west coast of South America The Pacific Time Zone observes Standard time by subtracting eight hours from Coordinated Universal Time ( UTC-8) The Central Time Zone observes Standard time by subtracting six hours from UTC during standard time ( UTC−6) and five hours during Daylight saving The Mountain Time Zone of North America keeps time by subtracting seven hours from Coordinated Universal Time ( UTC-7) during the shortest days of autumn

See also: 2007-08 United States network television schedule

Fall 2008

• The CW will allow Media Rights Capital the rights to program their Sunday night line-up, including the EasyView block (5 p. Gossip Girl is an American television Teen drama inspired by the popular novel series of the same name written by Cecily von Ziegesar One Tree Hill is a teen television drama created by Mark Schwahn that premiered on September 23 2003 on The WB Television Network. 90210 is a Teen drama created by Rob Thomas & Jeff Judah and Gabe Sachs. America's Next Top Model (often shortened to Top Model or abbreviated as ANTM) is a Reality television show in which a number of women compete Stylista is an american fashion-themed Reality based competition series which is slated to premiere on the CW network on October 22, Supernatural is an American horror television series regarding the Paranormal. Everybody Hates Chris is an Golden Globe and Emmy Award -nominated American sitcom broadcast on the The CW, featuring The Game is an American Comedy-drama television series that was created by Mara Brock Akil and produced by Frasier s America's Next Top Model (often shortened to Top Model or abbreviated as ANTM) is a Reality television show in which a number of women compete Media Rights Capital is an Independent film, television and digital studio founded by financiers Mordecai Wiczyk and Asif Satchu m. - 10 p. m. ). ^[19][20][21]
• Reaper is set to return midseason, presumably taking the Smallville spot on Thursday.

See also: 2008-09 United States network television schedule

Footnotes

External links

• Official Site
• Official CW MySpace
• Official Message Boards

Press releases

• The CW Press Express via CBS Corporation
• Time Warner
• Tribune Company