Tab (soft drink) - Citizendia

TaB
The Tab family of products
Type	Diet Cola
Manufacturer	Coca-Cola Company
Country of origin	United States
Introduced	1963
Variants	Tab Clear, Tab X-Tra, Tab Energy
Related products	Diet Coke

TaB is a diet cola soft drink produced by the Coca-Cola Company. Diet sodas (also diet pop, diet, sugar-free, or light Soft drinks, refreshments', or carbonated beverages Cola is a sweet carbonated drink usually with Caramel coloring and containing Caffeine. The Coca-Cola Company ( is the world's largest beverage company largest manufacturer distributor and marketer of non-alcoholic beverage concentrates and Syrups in the world The United States of America —commonly referred to as the Year 1963 ( MCMLXIII) was a Common year starting on Tuesday (link will display full calendar of the Gregorian calendar. TaB Clear was Coca-Cola 's contribution to the short-lived "clear cola" movement during the early '90s Tab X-Tra is a Sugarfree, Carbonated drink from The Coca Cola Company TaB Energy is marketed as a Low calorie Energy drink named after TaB, Coca Cola 's original low-calorie cola brand Diet Coke (formally known as Diet Coca-Cola) is a Sugar -free Soft drink produced and distributed by The Coca-Cola Company. The Coca-Cola Company ( is the world's largest beverage company largest manufacturer distributor and marketer of non-alcoholic beverage concentrates and Syrups in the world

History

Tab was the first diet soft drink brand produced by the Coca-Cola Company. Soft drink is a beverage that does not contain Alcohol. Carbonated soft drinks are commonly known as soda soda pop pop, or The Coca-Cola Company ( is the world's largest beverage company largest manufacturer distributor and marketer of non-alcoholic beverage concentrates and Syrups in the world Tab was the second diet cola overall, after Diet-Rite Cola, though the latter was initially sold as a diet aid, not as a mass-market product [1]; its popularity with the general public surprised its maker, Royal Crown Cola. Diet Rite is a brand of no-calorie Soft drinks originally distributed by the RC Cola company RC Cola (or Royal Crown Cola) is a Cola Soft drink developed in 1905 by Columbus Georgia Pharmacist Claude A Sensing a market niche, The Coca-Cola Company decided to develop its own diet cola. The Coca-Cola Company ( is the world's largest beverage company largest manufacturer distributor and marketer of non-alcoholic beverage concentrates and Syrups in the world However, as the company had a long-standing policy of using the Coca-Cola name only on its flagship product, it developed the Tab brand instead. Tab was produced by Coca-Cola's Fanta division, headed by Fred Dickson. Fanta is a global Brand of fruit-flavored Soft drinks from the The Coca-Cola Company. The New Democratic Party of Ontario ran a full slate of candidates in the 1977 Ontario provincial election, and won 33 seats to become the third-largest It was introduced in 1963. Year 1963 ( MCMLXIII) was a Common year starting on Tuesday (link will display full calendar of the Gregorian calendar.

Tab has been reformulated several times. It was initially sweetened with cyclamate. Cyclamate is an Artificial sweetener that was discovered in 1937 at the University of Illinois by graduate student Michael Sveda After the Food and Drug Administration (FDA) issued a ban on cyclamate in 1969, saccharin was used. Year 1969 ( MCMLXIX) was a Common year starting on Wednesday (link will display full calendar of the Gregorian calendar. Saccharin is an Artificial sweetener. The basic substance Benzoic sulfinide, has effectively no Food energy and is about 300 times as sweet as In 1977, the FDA moved to ban saccharin. The ban proposal was rejected by the U.S. Congress, but it did require that all products containing saccharin carry a warning label that saccharin may cause cervical cancer. The United States Congress is the bicameral Legislature of the federal government of the United States of America, consisting of two houses Cancer (medical term Malignant Neoplasm) is a class of Diseases in which a group of cells display uncontrolled In 2000, the U. S. government lifted this requirement. A formula revision in 1984 blended saccharin with a small amount of aspartame; this is the formula that is currently marketed in North America. Aspartame (or APM) (ˈæspɚteɪm or /əˈspɑrteɪm/ is the name for an artificial non- Saccharide Sweetener, aspartyl-phenylalanine-1-methyl Tab sales have been dwarfed by those of Diet Coke, though enough people still prefer Tab to keep it in production. Diet Coke (formally known as Diet Coca-Cola) is a Sugar -free Soft drink produced and distributed by The Coca-Cola Company.

According to the Coca-Cola Web page, the beverage is called Tab because it helps people who keep tabs on what they consume. Coca-Cola is a carbonated Soft drink sold in stores restaurants and Vending machines in more than 200 countries According to an Atlanta Magazine article published in May 1963, Coca-Cola's marketing research department used its IBM 1401 computer to generate a list of over 250,000 four-letter words with one vowel, adding names suggested by the company's own staff. Marketing research or market research is a form of business research and is generally divided into two categories consumer market research and business-to-business (B2B market research which The IBM 1401, the first member of the IBM 1400 series, was a variable wordlength Decimal Computer that was announced by IBM on October The list was stripped of any words deemed unpronounceable or too similar to existing trademarks. From a final list of about twenty names, "Tabb" was chosen, influenced by the possible play on words, and shortened to "Tab" during development, and designer Sid Dickens gave the name its familiar capitalization pattern ("TaB") in the logo he designed.

Two cans of Tab.

At the height of its popularity, the Tab name was briefly extended to other diet soft drinks, including Tab Lemon-Lime and Tab Orange[2]. 7 Up is a brand of a Lemon - lime flavored non-caffeinated Soft drink. In 1993, Coca-Cola released Tab Clear in the US and UK, a curious move in the case of the latter as the original Tab was sold in the UK in the 1970s but was not a success. Year 1993 ( MCMXCIII) was a Common year starting on Friday (link will display full 1993 Gregorian calendar) TaB Clear was Coca-Cola 's contribution to the short-lived "clear cola" movement during the early '90s The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located It was a clear cola that didn't taste very much like cola. It was withdrawn after less than a year, despite acquiring a number of devotees. Tab has of late become something of a cult beverage, with heavily dedicated drinkers. A cult following is a group of fans devoted to a specific area of Pop culture. This is one of the few reasons Tab is still produced; its share of the national soft drink market is minuscule. Typically, Tab is now only found in supermarkets and convenience stores in 12-ounce cans, by 12-pack or 6-pack. It is also available in some places in two-liter bottles.

Tab Energy is an energy drink released in early 2006. TaB Energy is marketed as a Low calorie Energy drink named after TaB, Coca Cola 's original low-calorie cola brand Though sharing the brand name, Tab Energy does not taste like Tab. The drink is currently being marketed towards women.

This product's advertisements have been discontinued. But this product is still available in the market. According to Coca Cola CEO, "It shows you care. We want to make sure those who want Tab, get Tab. "

Tab brands

Tab
- Cola flavored; also came in Rootbeer, Orange, Ginger Ale, Strawberry, Lemon-Lime and Black Cherry
Tab Clear
Tab X-Tra
Tab Energy

External links and references

TaB Clear was Coca-Cola 's contribution to the short-lived "clear cola" movement during the early '90s Tab X-Tra is a Sugarfree, Carbonated drink from The Coca Cola Company TaB Energy is marketed as a Low calorie Energy drink named after TaB, Coca Cola 's original low-calorie cola brand

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