TV3 is the brand name used by Viasat's flagship channels in Scandinavia and the Baltic States. Viasat is a DBS distributor and TV broadcaster, owned by the Swedish media conglomerate Modern Times Group. Terminology and usage As a cultural term "Scandinavia" has no official definition and is subject to usage by those who identify with the culture in question as well The Baltic states (Balti riigid Baltijas valstis Baltijos valstybės or Baltic countries are three countries in Northern Europe, all members of the Viasat is part of the Swedish media company Modern Times Group. "Sverige" redirects here For other uses see Sweden (disambiguation and Sverige (disambiguation. Modern Times Group ( MTG,) is a Swedish media company MTG was formed out of the media holdings of investment company Kinnevik, which in 1997 The first TV3 channel was launched on New Year's Eve 1987, breaking the monopoly on broadcasting in the Scandinavian languages. New Year's Eve is on December 31, the final day of the Gregorian year and the day before New Year's Day.
TV3 broadcasts at least six separate channels in Scandinavia and the Baltic States, each with a share of localized entertainment and documentaries produced in the respective domestic languages. Terminology and usage As a cultural term "Scandinavia" has no official definition and is subject to usage by those who identify with the culture in question as well The Baltic states (Balti riigid Baltijas valstis Baltijos valstybės or Baltic countries are three countries in Northern Europe, all members of the All the channels are broadcast from West Drayton, Middlesex in the United Kingdom, which means that Viasat is able to circumvent the more stringent criteria for commercial messages that apply in the Scandinavian countries, specifically in relation to advertisements aimed directly at children, and the stricter rules on interrupting programs with commercials. West Drayton is an area of West London in the London Borough of Hillingdon. Middlesex is one of the 39 historic counties of England and the second smallest by area. The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located
At launch, there was one TV3 channel for all the Scandinavian countries. Separate channels for Denmark and Norway were soon launched so that there was a TV3 channel for each country. In the 1990s, TV3 expanded to cover the Baltic countries. Although Viasat's latest channels are not named TV3 they are all very much based on the TV3 model.