| Sina. com | |
|---|---|
 | |
| URL | http://www.sina.com |
| Type of site | news and entertainment |
| Owner | SINA Corporation |
| Created by | SINA Corporation |
Sina. Uniform Resource Locator is an URI which also specifies where the identified resource is available and the protocol for retrieving it SINA Corporation (新浪公司 ( is an online media company for China and Chinese communities around the world com is the largest Chinese-language infotainment web portal. Infotainment (a Portmanteau of information and entertainment refers to a general type of media broadcast program which provides a combination of current A web portal is a site that provides a single function via a web page or site It is run by SINA Corporation (新浪) which was founded in 1999. SINA Corporation (新浪公司 ( is an online media company for China and Chinese communities around the world The company was founded in Mainland China, and its global financial headquarters have been based in Shanghai since October 1, 2001. Mainland China, Continental China, the Chinese mainland or simply the mainland, is a geopolitical term synonymous with the area that is under the jurisdiction Shanghai ( 上[[wikt 海|海]] is the largest city in China in terms of population and one of the largest urban areas in the world with over 20 million Events 331 BC - Alexander the Great defeats Darius III of Persia in the Battle of Gaugamela. Year 2001 ( MMI) was a Common year starting on Monday according to the Gregorian calendar.
Contents |
Background
Business coverage
As a website that mainly caters for the Chinese population around the globe, SINA claimed that it has about 94. 8 million registered users and more than 10 million active users engaged in their fee-based services (10,000 of whom are overseas Chinese in North America). SINA. com provides different subsidiary sites around the world, for example there are 13 access points within Greater China, and subsidiary tailored pages for overseas Chinese, which include SINA US, SINA Japan, SINA Korea, SINA Australia, SINA Europe and SINA Germany.
SINA. com is one of the four major business lines of SINA Corporation (NASDAQ: SINA). SINA Corporation (新浪公司 ( is an online media company for China and Chinese communities around the world The rest of the major business lines are SINA Mobile, SINA Online and SINA. net.
The domain sina. com. cn attracted at least 3.3 million visitors annually by 2008 according to a Compete.com survey. Competecom is a United States Web traffic analysis service that publishes the approximate number of U
Popularity
In a survey conducted by Gallup (China) Research Ltd in April 2003, SINA was the most popular website in China. It is estimated that the site has about 3 billion page views every day. Also, it was awarded the 'Chinese Language Media of the Year' in 2003 by the Nanfang Weekend[1]
As of May 12, 2007, according to Alexa.com, Sina. Alexa Internet Inc is a California -based Subsidiary company of Amazon com. cn was 13th in terms of Top Site rankings [2] and 3rd in terms of Traffic Rank within China [3]
History
(Information based on Xin, 2002)[4]
In March 1999, Stone Rich Sight Information Technology Ltd (SRS), established by SINA. Year 1999 ( MCMXCIX) was a Common year starting on Friday (link will display full 1999 Gregorian calendar) com's former CEO and President Wang Zhidong, merged with SINANET. com, a US website company of Sunnyvale, California. California ( is a US state on the West Coast of the United States, along the Pacific Ocean. The merging of the two largest Chinese websites formed into the later SINA. com. Since then the service had been extended across the straits and North America, before it extended to Hong Kong in July 1999. The Taiwan Strait or Formosa Strait is a 180-km-wide (11185-mile-wide Strait between Mainland China and Taiwan. Hong Kong ( officially the Hong Kong Special Administrative Region, is a territory located on China 's south coast on the Pearl River Delta, and borders
SINA. com overtook the dominant role of Sohu. com for the first time in 1999 by its fast, continuous, and comprehensive reports on the NATO Bombing of the Chinese embassy in Belgrade in 1999, according to CNNIC's survey conducted 2 months after the incident ([1], Xin, 2002). See also Targeting of civilian areas during Operation Allied Force On May 7 1999 in Operation Allied Force, NATO bombs hit the China Internet Network Information Center ( Simplified Chinese:中国互联网络信息中心 or CNNIC, was founded as a Non-profit organization on June
SINA. com was the first to be approved for listing on the Nasdaq National market on 13 April 2000, followed by Netease and Sohu, two other web-based companies in China, in June and July respectively. The NASDAQ (acronym of National Association of Securities Dealers Automated Quotations) is an American Stock exchange. 2000 ( MM) was a Leap year that started on Saturday of the Common Era, in accordance with the Gregorian calendar. NetEase (網易 is a Chinese Internet company that operates 163 Sohucom Inc ( ( is a Search engine company based in the People’s Republic of China. It succeeded in raising US$68,000,000 before Nasdaq plummeted in May 2000. In July 2000, SINA. com was the official website for on-line coverage of the 2000 Summer Olympics in Sydney as selected by the government and the Chinese Olympic committee. "I am proud and happy to proclaim that you have presented to the world the best Olympic Games ever (Xin, 2002).
Management
Key Officers
- Mr. Charles Chao: Chief Executive Officer and President. He received his Master of Professional Accounting from University of Texas in Austin, TX. and holds an MA degree in Journalism from University of Oklahoma. University of Oklahoma, abbreviated OU, is a Coeducational public Research university located in the U
- Mr. Herman Yu: Acting Chief Financial Officer. Mr. Yu holds a Masters of Accountancy from the University of Southern California and a Bachelor of Arts in Economics with Honors from the University of California. The University of Southern California (commonly referred to as USC, SC, Southern California, and incorrectly
- Mr. Hurst Lin: Chief Operating Officer. He received his MBA from Stanford University and holds a bachelor's degree in Electronic Engineering from Dartmouth College. Leland Stanford Junior University, commonly known as Stanford University or simply Stanford, is a private Research university located in Dartmouth College ( is a private, Coeducational University located in Hanover, New Hampshire, U
- Mr. LC Chang: Executive Vice President and Chief Marketing Officer. He received his Executive MBA from National Taiwan University. National Taiwan University ( abbreviation NTU) is a national co-educational university located in Taipei City Taiwan
- Mr. Sina Jahankhani: Executive worker for Sina Corporation.
- Dr. Arash Ehteshami: VP of External Affairs and Public Relations (PR)
[Source: http://corp.sina.com.cn/eng/sina_mng_eng.htm]
Partnership
Sina. com cooperates with other web-based companies such as People, Nanfang Daily, Lifeweek and Xinhuanet, etc. An English Noun The English noun people has two distinct fields of application as a countable noun, a group of Humans Apart from the media partners, its clients include Microsoft, DELL, IBM, Motorola, and Kodak. Microsoft Corporation is an American multinational Computer technology Corporation, which rose to dominate the Home computer The multinational technology company Dell Inc develops manufactures sells and supports Personal computers and other computer-related products International Business Machines Corporation abbreviated IBM and nicknamed "Big Blue", is a multinational Computer Technology Motorola Inc ( is an American, multinational Fortune 100, Telecommunications company based in Schaumburg Illinois. Eastman Kodak Company ( is an American multinational Public company which produces imaging and photographic materials and equipment Recently SINA. com started developing its business in the field of wireless internet, in the meantime collaborating with China Mobile, China Telecom, Ericsson. China Mobile Communications Corporation ( Chinese: 中国移动通信 Hanyu Pinyin: Zhōngguó Yídòng Tōngxìn () also known as China Mobile China Telecom Corp Ltd () is the largest fixed service Telecommunications provider in the People's Republic of China. Ericsson ( Telefonaktiebolaget L M Ericsson) () one of the largest Swedish companies is a leading provider of telecommunication and data communication systems
Recently SINA. com and Yahoo. com started to jointly provide online auction services in China; in response to this, EachNet (Chinese: "易趣網"), which cooperates with eBay, lowered its registration fee in early February 2004 in order to keep its market share. EachNet is a Electronic commerce company based in the China. It was acquired by EBay on July 11 2003 eBay Inc is an American Internet company that manages eBaycom an Online auction and shopping Website in which people and businesses buy and (Source: Beijing Entertainment News; EachNet's announcement)
Marketing
To provide tailored internet services for local people, SINA. com has been conducting quantitative and qualitative marketing researches, including demographic research, psychograph, etc. Demographics or demographic data refers to selected population characteristics as used in government Marketing or opinion research or the Demographic profiles , on target audience in specific regions.
SINA. com's business status has been demonstrated in some reviews. In fact, many people were stunned to know the positive impact of SARS on SINA. com. While other businesses were heavily struck by the SARS, Sina was, and has been, thriving. For instance, based on the First Quarter 2003 Financial Report of Sina. com, the net revenues were 41% over the same period in 2002. By July 2003, SINA. Year 2003 ( MMIII) was a Common year starting on Wednesday of the Gregorian calendar. com has 421 online advertisers. Though, this number remained stagnant during the SARS outbreak, their advertising budget were mounting higher. Also, owing to the fear against SARS, people stayed, much of their time, at home and surfed on the net, boosting the online advertising and the use of short message services (SMS). Short Message Service ( SMS) is a Communications protocol allowing the interchange of short text messages between mobile telephone devices. SMS then became a proven cash-cow for Internet portals.
Features
Multiple services
Sina. com provides internet services to the Chinese population around the world. In every localized website, there are over thirty integrated channels, including news, sports, technology information, finance, advertising services, entertainment, fashion, and travel.
Sina. com is a multiple-service provider, its major services are:
- SMS (http://sms.sina.com.cn/)
- Mail (http://www.sina.com/mail/)
- Search (http://www.sina.com/search/)
- Game (http://games.sina.com.cn/)
- Match (http://www.sina.com/match/)
- Entertainment (http://ent.sina.com.cn/)
- Sina Blog
Sina Blog (中文:新浪博客) is the blog service of Sina. A blog (a contraction of the term " Web log " is a Web site, usually maintained by an individual with regular entries of commentary descriptions of com, which features the blogs of celebrities,including the most popular blog in the world, the one of Xu Jinglei. A celebrity is a widely-recognized or famous person who commands a high degree of public and media attention Xu Jinglei (born April 16, 1974 in Beijing, China) is an Actress and director most famous in Mainland China.
Local content
Internationalized services have a common layout which consists of sections like news, information, infotainment and email services with localized content.
Localization involves political censorship. Censorship is the suppression of speech or deletion of communicative material which may be considered objectionable harmful or sensitive as determined by a censor As with all internet content providers operating within Mainland China, the web pages which are geared toward Mainland China audiences have big mamas which censor the discussion for sensitive political content. Mainland China, Continental China, the Chinese mainland or simply the mainland, is a geopolitical term synonymous with the area that is under the jurisdiction Mainland China, Continental China, the Chinese mainland or simply the mainland, is a geopolitical term synonymous with the area that is under the jurisdiction For other uses of the term Big Mama, please see Big Mama. Big mama ( Simplified Chinese: 大妈 Pinyin: dà In addition, the news from sina. com comes from local newspapers, which in the case of Mainland China are themselves subject to censorship by the government. Mainland China, Continental China, the Chinese mainland or simply the mainland, is a geopolitical term synonymous with the area that is under the jurisdiction This censorship does not extend to pages and forums which are not intended for audiences within Mainland China. Mainland China, Continental China, the Chinese mainland or simply the mainland, is a geopolitical term synonymous with the area that is under the jurisdiction
Online News
Sina. com provides a lot of feature news as the focus of the lead story or the main photo. On the other hand its domestic political news is sourced from The People’s Daily or Xinhua News Agency. Compared to conventional medium for news distribution, Sina. com is a platform for news articles from the traditional media. That means, according to its CEO, Wang Zhidong, Sina. com would never hire journalists (Xin, 2000).
Network technology
According to the company's published information, SINA. comXpressTM and SINA. comPlusTM are Sina. com's two main exclusive technologies, which bring ease-of-use benefits and enable the audience of Big5 (traditional Chinese character), and GB (simplified Chinese characters) to view the webpages sourced from around the Chinese communities of the world. Big-5 or Big5 is a character encoding method used in Taiwan, Hong Kong and Macau for Traditional Chinese characters [Source: About SINA. com]
Prospects
- According to CNNIC's report, by the end of 2003, the number of broadband users had reached more than 17 million in China, with an increase of 77. The term broadband can have different meanings in different contexts 6% over 1997. Year 1997 ( MCMXCVII) was a Common year starting on Wednesday (link will display full 1997 Gregorian calendar Broadband can better meet the entertainment demands of the audience with the advantage of offering superior sensory experience. In the USA, Microsoft, AOL, and MSN have begun their business on broadband in succession. The United States of America —commonly referred to as the Microsoft Corporation is an American multinational Computer technology Corporation, which rose to dominate the Home computer MSN (The M icro' s' oft N etwork is a collection of Internet services provided by Microsoft. In China, some websites basing on broadband have been set up such as 互联星空（pinyin:Hu Lian Xing Kong; Chinavnet) and 天天在线（pinyin:Tian Tian Zai Xian; 116.com). China ( Wade-Giles ( Mandarin) Chung¹kuo² is a cultural region, an ancient Civilization, and depending on perspective a National Pinyin, more formally Hanyu pinyin, is the most common Standard Mandarin Romanization system in use By the contrast, the websites basing on narrowband, including Sina. Narrowband refers to a situation in radio communications where the bandwidth of the message does not significantly exceed the channel's Coherence bandwidth. com, will face a big challenge. [Source:Xinhuanet]
- According to 新京报(pinyin: Xin Jing Bao), SINA will continue to develop in various fields, but the main orientation is the internet, which is the focus in management of the corporation. On the other hand, some important fields such as music, broadband, and Search engines, won't be ignored. Music is an Art form in which the medium is Sound organized in Time.
Publication
- Collection of internet users
- Cooperative publisher
References
- ^ nanfangdaily.com.cn (Chinese).
- ^ sina.com.cn, alexa.com
- ^ top sites:China, alexa.com.
- ^ Xin, H. (2002). The Surfer-in-chief and the would-be kings of content - a short study of Sina. com and Netease. com. In S. H. Donald. , M. Keane. & Y. Hong. (eds. ). Media in China: consumption, content and crisis. London: Routledge.
External links
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