Philishave was the brand name for the electric shavers manufactured by the Philips Domestic Appliances and Personal Care unit of Philips (in the U.S.A., the Norelco name is used instead). A brand is a collection of Images and ideas representing an economic producer more specifically it refers to the descriptive verbal attributes and concrete symbols such as a A razor is a Bladed Tool primarily used in the Shaving off of unwanted Body hair. Koninklijke Philips Electronics NV ( Royal Philips Electronics Inc. The United States of America —commonly referred to as the Norelco is the American Brand name for electric shavers and other Personal care products made by the Domestic Appliances and Personal Care (DAP In recent years, Philips had extended the Philishave brand to include hair clippers, beard trimmers and beard shapers. Philips used the Philishave brand name for their shavers from 1939 to 2006. Year 1939 ( MCMXXXIX) was a Common year starting on Sunday (link will display the full calendar of the Gregorian calendar. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar.
The Philishave shaver was invented by Philips engineer Alexandre Horowitz, who used rotating cutters instead of the reciprocating cutters that had been used in previous electric shavers. Alexandre Horowitz (1904-1982 was a Belgian -born Dutch Technical engineer and inventor
The shaver was introduced in 1939, though initial production was limited due to the outbreak of World War II (the production facility in Eindhoven, the Netherlands was overrun by the German Army in 1940). World War II, or the Second World War, (often abbreviated WWII) was a global military conflict which involved a majority of the world's nations, including Eindhoven ( is a Municipality and a city located in the province of Noord-Brabant in the south of the Netherlands, originally at the confluence The Netherlands ( Dutch:, ˈnedərlɑnt is the European part of the Kingdom of the Netherlands, which consists of the Netherlands the Netherlands Year 1940 ( MCMXL) was a Leap year starting on Monday (link will display the full 1940 calendar of the Gregorian calendar. After the war, a slightly improved version of the cigar-shaped single-head shaver was introduced. A more ergonomic egg-shaped single-head model was introduced in 1948 and was designed by US industrial designer Raymond Loewy. Ergonomics is the Scientific discipline concerned with Designing according to the human needs and the profession that applies theory principles data and methods Year 1948 ( MCMXLVIII) was a Leap year starting on Thursday (link will display the 1948 calendar of the Gregorian calendar. Raymond Fernand Loewy ( 5 November, 1893 - 14 July, 1986) was one of the best known Industrial designers of the 20th century Global sales increased markedly after a double-head model was introduced in 1951. Year 1951 ( MCMLI) was a Common year starting on Monday. Events of 1951 January In 1952, production of shavers shifted from Eindhoven to a new production facility in Drachten, the Netherlands. Year 1952 ( MCMLII) was a Leap year starting on Tuesday (link will display full calendar of the Gregorian calendar. Drachten is a Dutch city located in the municipality of Smallingerland in the province of Friesland. Philips currently has two production centres for shavers: Drachten and Zhuhai, China. Koninklijke Philips Electronics NV ( Royal Philips Electronics Inc. Administration The Prefecture-level city of Zhuhai administers 3 county-level divisions, all of which are districts Xiangzhou China ( Wade-Giles ( Mandarin) Chung¹kuo² is a cultural region, an ancient Civilization, and depending on perspective a National A triple-head model was test marketed in Australia and New Zealand in 1956, but would not be introduced globally until 1966. For a topic outline on this subject see List of basic Australia topics. New Zealand is an Island country in the south-western Pacific Ocean comprising two main landmasses (the North Island and the South Island Year 1956 ( MCMLVI) was a Leap year starting on Sunday (link will display full calendar of the Gregorian calendar. Year 1966 ( MCMLXVI) was a Common year starting on Saturday (link will display full calendar of the 1966 Gregorian calendar. In 1980, Philips introduced the Lift & Cut Philishave shaver with lifters which pull whiskers slightly before cutting, allowing for closer shaves. Year 1980 ( MCMLXXX) was a Leap year starting on Tuesday (link displays the 1980 Gregorian calendar)
The brand name Philishave was phased out in 2006 so shavers now bear only the Philips name. Koninklijke Philips Electronics NV ( Royal Philips Electronics Inc. Philips is now co-branding their shavers sold in the USA "Philips Norelco" in preparation of a phase-out of the Norelco name.