Mountain Dew
Type	Citrus soft drink
Manufacturer	PepsiCo, Inc.
Country of origin	United States
Introduced	1964 (nation-wide)

Mountain Dew is a caffeinated, sweet, citrus-flavored soft drink produced by PepsiCo, Inc. The main formula was invented in Marion, Virginia, named and first marketed in Johnson City, Tennessee and Knoxville, Tennessee in 1948, then by the Minges family in Fayetteville, North Carolina and across the United States in 1964. Citrus is a common term and Genus of Flowering plants in the family Rutaceae, originating in tropical and subtropical southeast regions of Soft drink is a beverage that does not contain Alcohol. Carbonated soft drinks are commonly known as soda soda pop pop, or PepsiCo Incorporated (Short for Pepsi Company ( is a large conglomerate with interests in manufacturing marketing and selling a wide variety of carbonated and non- carbonated The United States of America —commonly referred to as the Year 1964 ( MCMLXIV) was a Leap year starting on Wednesday (link will display full calendar of the 1964 Gregorian calendar. Caffeine is a bitter white crystalline Xanthine Alkaloid that acts as a Psychoactive Stimulant Drug and a mild Diuretic Citrus is a common term and Genus of Flowering plants in the family Rutaceae, originating in tropical and subtropical southeast regions of Soft drink is a beverage that does not contain Alcohol. Carbonated soft drinks are commonly known as soda soda pop pop, or PepsiCo Incorporated (Short for Pepsi Company ( is a large conglomerate with interests in manufacturing marketing and selling a wide variety of carbonated and non- carbonated Marion is a town in Smyth County, Virginia, United States. The population was 6349 at the 2000 census Johnson City is a city in Carter, Sullivan, and Washington Counties in the U Fayetteville is a city located in Cumberland County, North Carolina. The United States of America —commonly referred to as the ^[1] When removed from its characteristic green bottle, Mountain Dew is bright yellow-green and semi-opaque.

As of 2006, Mountain Dew was the fourth-best-selling carbonated soft drink in the United States, behind only Coca-Cola Classic, Pepsi-Cola, and Diet Coke. Coca-Cola is a carbonated Soft drink sold in stores restaurants and Vending machines in more than 200 countries Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. Diet Coke (formally known as Diet Coca-Cola) is a Sugar -free Soft drink produced and distributed by The Coca-Cola Company. Diet Mountain Dew ranked ninth in sales in the same year. ^[2]

Ingredients

Mountain Dew lists its ingredients as:

• Carbonated water
• High fructose corn syrup (HFCS)
• Concentrated orange juice and other natural flavors
• Citric acid
• Sodium benzoate (preserves freshness)
• Caffeine (55. High-fructose corn syrup (HFCS is any of a group of Corn syrups that has undergone Enzymatic processing to increase its Fructose content and is then mixed Orange juice is a Fruit juice obtained by squeezing pressing or otherwise crushing the interior of an orange. Citric acid is a weak organic Acid. It is a natural Preservative and is also used to add an acidic or sour taste to foods and Soft drinks Sodium benzoate ( E211) also called benzoate of soda, has Chemical formula NaC6H5CO2 Caffeine is a bitter white crystalline Xanthine Alkaloid that acts as a Psychoactive Stimulant Drug and a mild Diuretic 2 mg per 12 oz. [approx 355ml])
• Sodium citrate
• Gum arabic
• Erythorbic acid (preserves freshness)
• Calcium disodium EDTA (to protect flavor)
• Brominated vegetable oil
• Yellow 5

Mountain Dew (and its energy drink counterpart known as AMP) often incurs the disapproval of some health experts^[3] due to its relatively high caffeine content for a soft drink (or energy drink). Sodium citrate usually refers to Trisodium citrate, though it can refer to any of the sodium Salts of Citric acid: Monosodium citrate Gum arabic, a Natural gum also called gum acacia, and chaar gund or char goond (in India is the hardened Sap taken from two species Erythorbic acid or erythorbate formerly known as isoascorbic acid and D-araboascorbic acid is a Stereoisomer of Ascorbic acid. EDTA is a widely used abbreviation for the Chemical compound ethylenediaminetetraacetic acid (and many other names see table Brominated vegetable oil (BVO is Vegetable oil that has had atoms of the element Bromine bonded to it Caffeine is a bitter white crystalline Xanthine Alkaloid that acts as a Psychoactive Stimulant Drug and a mild Diuretic However, Mountain Dew marketed in Australia and Canada (see Dew Fuel/Mountain Dew Energy varieties below) – as well as several U.S. states – has no caffeine added at all (Health Canada states that caffeine cannot be in non-cola food products^[4]). For a topic outline on this subject see List of basic Australia topics. Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page A US state is any one of the fifty subnational entities of the United States of America that share Sovereignty with the federal government Health Canada ( French: Santé Canada) is the department of the government of Canada with responsibility for national Public health Nevertheless, Mountain Dew contains tartrazine (“FD&C Yellow No. The United States Federal Food Drug and Cosmetic Act (abbreviated as FFDCA FDCA or FD&C is a set of laws passed by Congress in 1938 giving authority to the 5” in the US), which could lead to allergic reactions in some people. Allergy is a disorder of the Immune system often also referred to as Atopy. This has also led to a false urban legend that the Yellow No. An urban legend or urban myth is a form of modern Folklore consisting of stories thought to be factual by those circulating them 5 in Mountain Dew reduces the sperm count of male drinkers. A semen analysis evaluates certain characteristics of a man's Semen and the sperm contained in the semen ^[5] Mountain Dew, like many citrus flavored sodas, contains citric acid and sodium benzoate. Citric acid is a weak organic Acid. It is a natural Preservative and is also used to add an acidic or sour taste to foods and Soft drinks Sodium benzoate ( E211) also called benzoate of soda, has Chemical formula NaC6H5CO2

Although the original formulation of Diet Mountain Dew solely contained aspartame as a sweetener, the recently reformulated Diet Mountain Dew, advertised on its packaging as having a "Tuned Up Taste", contains three non-nutritive sweeteners: aspartame, acesulfame potassium, and sucralose. Aspartame (or APM) (ˈæspɚteɪm or /əˈspɑrteɪm/ is the name for an artificial non- Saccharide Sweetener, aspartyl-phenylalanine-1-methyl Aspartame (or APM) (ˈæspɚteɪm or /əˈspɑrteɪm/ is the name for an artificial non- Saccharide Sweetener, aspartyl-phenylalanine-1-methyl Acesulfame potassium is a Calorie -free Artificial sweetener, also known as Acesulfame K or Ace K ( K being the symbol for Sucralose is an artificial sweetener originally sold under the trade name Splenda, and now also supplied as SucraPlus.

Marketing and promotion

Mountain Dew advertisement in Union Square, New York City by Julian Beever. Union Square Park (also known as Union Square) is an important and historic intersection in New York City, located where Broadway and the Bowery The City of New York Julian Beever Mountain Dew art photo by David Shankbonejpg|thumb| Mountain Dew advertisement in Union Square, New York by Beever viewed from the wrong angle

Mountain Dew’s name is a previously-existing euphemism for moonshine, which likely traces back to Ireland (see the Irish folk song “The Rare Auld Mountain Dew”), and has generally been marketed to highlight its potency. A euphemism is a substitution of an agreeable or less offensive expression in place of one that may offend or suggest something unpleasant to the listener or in the case of doublespeak Production Uses Usually large scale distillation is practiced for the purpose of making ethanol for drinking, yet it may also practiced for creating Biofuel Lyrics ChorusLet the grasses grow and the waters flowIn a It was originally marketed as “zero proof moonshine” and had pictures of hillbillies on the bottle until 1973. Production Uses Usually large scale distillation is practiced for the purpose of making ethanol for drinking, yet it may also practiced for creating Biofuel Hillbilly is a term referring to people who dwell in remote Rural, Mountainous areas of the United States, primarily southern Appalachia and

Bascom Lamar Lunsford’s original recording of “Old Mountain Dew”, an Appalachian old-time song, was used as the first advertising theme for the newly created Mountain Dew soda. Bascom Lamar Lunsford ( March 21, 1882 - September 4, 1973) was a lawyer folklorist and performer of traditional ( folk and Old-time music is a form of North American Folk music, with roots in the Folk musics of many countries including England, Scotland,

Marketing efforts, 2002–2007

Today’s target demographic is radically different. Demographics or demographic data refers to selected population characteristics as used in government Marketing or opinion research or the Demographic profiles The drink is mainly marketed to people in the 12-30 year old demographic group, creating a connection to outdoor activities like extreme sports and to the video game culture. Demographics or demographic data refers to selected population characteristics as used in government Marketing or opinion research or the Demographic profiles Extreme sport (also called action sport and adventure sport) is a media term for certain activities perceived as having a high level of inherent Video game culture is a form of New media Culture that has been influenced by Video games As computer and video games have increased exponentially in popularity ^[6] Mountain Dew is the tour title sponsor of the extreme sports event the AST Dew Tour. AST Dew Tour is a balarina sports tour that consists of five major multi-sport events spanning across the country with a cumulative points system a $2 The name Mountain Dew was first trademarked by two brothers, Barney and Ally Hartman, who ran a bottling plant in Knoxville, Tennessee.

In 2007 Green Label Art also released a limited edition series of bottles featuring 12 different designs from various artists (regular Mountain Dew was inside the bottles themselves). Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Originally handed out at select promotional events, the company has announced via their website (www. greenlabelart. com) they are looking into distribution for a wider area. In 2008 Green Label Art released a second limited edition series of bottles featuring 6 new designs. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common

Their promotional tactics for Diet Mountain Dew have recently brought forth their "Diet Dew Surprising Facts" campaign, which focuses on crazy but true facts that are reenacted in videos or through other spectrums of advertisement. Their coordination with RepNation brought on brand representatives throughout 50 campuses across the US.

AMP Energy

Main article: AMP Energy

AMP is an energy drink produced and distributed by PepsiCo under the Mountain Dew soft drink brand. AMP Energy (or simply AMP - formerly Mountain Dew AMP is an Energy drink produced and distributed by PepsiCo under the Mountain Dew Soft It was launched in 2001 to compete directly with Red Bull. Originally, AMP was known as Mountain Dew AMP. In 2007 and early 2008, several additional flavors of AMP were produced to match up with Mountain Dew flavors.

DEWmocracy

DEWmocracy^[7] is a campaign launched by Mountain Dew, with spokesman Forest Whitaker on November 7, 2007. Forest Steven Whitaker (born July 15 1961 is an American actor producer, and director. ^[8] It is an interactive game on its own domain that encourages users to vote for the next flavor of Mountain Dew that will make its debut on shelves in 2008. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common ^[8] The name is a portmanteau of Dew (a nickname for Mountain Dew) and democracy.

The game features a live-action short film and 3-dimensional characters. As the player goes through the game, users will help pick every feature of a new Mountain Dew, including can graphics, color, and flavor, from five choices for each aspect. Forest Whitaker publicly voted on Dewmocracy, and it appears that he may be sponsoring the campaign himself. ^[9][10]

The game has been received fairly from the public, and some forum users were rather excited about the game’s release. ^[11] The game’s release has been floating since September 2006 on forums and message boards. ^[11] Thus, it took at least one year and two months for the online interactive web design company WHITTMANHART to develop the game.

Varieties

Mountain Dew Baja Blast

Mountain Dew Game Fuel featuring Halo 3. Halo 3 is a First-person shooter Video game developed by Bungie exclusively for the Xbox 360.

Active brands

• Mountain Dew (1948 - Present) – PepsiCo’s original and most signature flavor in the Mountain Dew family. PepsiCo Incorporated (Short for Pepsi Company ( is a large conglomerate with interests in manufacturing marketing and selling a wide variety of carbonated and non- carbonated
• Diet Mountain Dew (1984 - Present) – No-calorie Mountain Dew. Diet was formerly known as “Sugar-Free Mountain Dew” until 1986. ^[12] In 2006 Diet Mountain Dew was reformulated with a new “Tuned Up Taste,” it is now sweetened with a blend of sucralose, aspartame, and acesulfame potassium. Sucralose is an artificial sweetener originally sold under the trade name Splenda, and now also supplied as SucraPlus. Aspartame (or APM) (ˈæspɚteɪm or /əˈspɑrteɪm/ is the name for an artificial non- Saccharide Sweetener, aspartyl-phenylalanine-1-methyl Acesulfame potassium is a Calorie -free Artificial sweetener, also known as Acesulfame K or Ace K ( K being the symbol for The previous formulation only used aspartame.
• Caffeine-Free Mountain Dew (? - Present) – Non-caffeinated Mountain Dew. Available in various parts of the United States and Canada. Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page In Canada it is simply labeled as “Mountain Dew” since caffeine isn't allowed in non-cola beverages.
• Diet Mountain Dew Fountain (? - Present) – A variation of Diet Mountain Dew that uses treated water instead of carbonated water in its formula. ^[13] Available as a fountain beverage at QuikTrip convenience stores and other limited locations. QuikTrip (abbreviated QT) is a Tulsa -based chain of Convenience stores primarily found in the Midwestern and Southern United States
• Caffeine-Free Diet Mountain Dew (? - Present) – No-calorie, non-caffeinated Mountain Dew. Available in limited locations in the United States. In Canada it is simply labeled as “Diet Mountain Dew. ”
• Code Red (2001 - Present) – Cherry Mountain Dew and the namesake of the Code Red Virus. This article is about the Cherry berry also classified as fruit for the ornamental tree See Cherry Blossom. The Code Red worm was a Computer worm observed on the Internet on July 13, 2001. Code Red is not the same as the original Mountain Dew Red.
• Diet Code Red (2002 - Present) – No-calorie cherry Mountain Dew. Available in limited areas only.
• LiveWire (2003 - Present) – Orange Mountain Dew. An orange —specifically the sweet orange —is the Citrus fruit Citrus sinensis ( syn LiveWire was initially introduced in 2003 as a limited edition flavor for the Summer. Summer is one of the four Temperate Seasons Summer marks the warmest time of year with the longest days In 2005, after seeing two years of limited summer releases, LiveWire became a permanent addition to the Mountain Dew family.
• Baja Blast (2004 - Present) – Tropical lime and pineapple flavored Mountain Dew. Lime is a term referring to a number of different fruits (generally Citruses, both Species and hybrids, which are typically round green to yellow Pineapple ( Ananas comosus) is the common name for an edible Tropical Plant and also its Fruit It is native to the southern part of Brazil Available exclusively as a fountain drink at Taco Bell restaurants. Taco Bell Corp, a subsidiary of Yum! Brands Inc, is a restaurant chain based in Irvine California specializing in Tex-Mex -inspired

The DEWmocracy trio.

• Revolution (2008) – A translucent blue-colored, wild berry fruit and ginseng flavored Dew.
• Supernova (2008) – A pink colored strawberry, melon, lime, and ginseng flavored Dew.
• Voltage (2008) – A blue colored raspberry-citrus and ginseng flavored Dew.

Retired brands

• Red (1988) – Fruit Mountain Dew. Red was the first Mountain Dew flavor variation.
• Diet Red (1988) – No-calorie fruit Mountain Dew.
• Mountain Dew Sport (1990–1991) – Only test marketed in several states, as a Mountain Dew flavored sports drink. A test market, in the field of business and marketing is a geographic region or Demographic group used to gauge the viability of a product or service in the Mass market
• Diet Mountain Dew Sport (1990–1991) – Only test marketed in several states, as a no-calorie Mountain Dew flavored sports drink.
• Blue Shock (2001) – Berry-citrus flavored Mountain Dew. ^[14] Blue Shock failed to sell in the test market, Chicago, and was later released nationwide only in Slurpee form exclusively at 7-Eleven stores. Chicago (ʃɪˈkɑːgoʊ is the largest City by population in the state of Illinois and the American Midwest of the United States. Worldwide consumption 7-Eleven stores are a franchise, and Slurpees are offered in many but not all covered countries 7-Eleven is a worldwide chain of Convenience stores It is since March 2007 the largest chain store in any category beating McDonald's by 1000 stores It was there that Blue Shock made one of the most successful Slurpee flavor launches ever. When Blue Shock became unavailable it was rumored by fans at various message boards that PepsiCo had sold the recipe to Faygo and that they were marketing it as “Moon Mist Blue”. PepsiCo Incorporated (Short for Pepsi Company ( is a large conglomerate with interests in manufacturing marketing and selling a wide variety of carbonated and non- carbonated Faygo or Faygo Pop is a Soft drink brand headquartered in Detroit Michigan This rumor was proven false however when Blue Shock was brought back briefly for a limited time in March 2007, once again as a Slurpee flavor exclusively at 7-Eleven stores. Worldwide consumption 7-Eleven stores are a franchise, and Slurpees are offered in many but not all covered countries 7-Eleven is a worldwide chain of Convenience stores It is since March 2007 the largest chain store in any category beating McDonald's by 1000 stores ^[15]
• Dew Fuel (2002–2007) – A caffeinated version of Mountain Dew offered in Canada. Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page Mountain Dew is not caffeinated in Canada due to Health Canada regulations^[16] that only allow caffeine in 'dark-colored' varieties of soft drinks such as cola and root beer. Health Canada ( French: Santé Canada) is the department of the government of Canada with responsibility for national Public health The reason Dew Fuel is allowed to bypass Health Canada regulations and be sold is because it is marketed as a natural health product and not as a soft drink. It mainly replaced Canada’s (Caffeine-Free) Mountain Dew on store shelves, although many places still sold both drinks. Dew Fuel was originally called “Mountain Dew Energy” until given its present name in 2006. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. In early 2007, Pepsi-QTG Canada cited that Dew Fuel is out of production. According to emails from Pepsi-QTG Canada’s consumer relations,^[17] there are currently no plans to produce the product as it did not sell as well as hoped. There is no official announcement on their website, though the Dew Fuel homepage^[18] has been taken down.
• Dew Fuel Sugar-Free (2002 - 2007) – No-calorie Dew Fuel. The caffeinated version of Diet Mountain Dew offered in Canada. Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page Was originally called “Mountain Dew Energy Sugar-Free” until 2006.
• Pitch Black (2004) – Black grape Mountain Dew. For the Tokyo University supercomputer see Gravity Pipe. GRAPE, or GRA phics P rogramming E nvironment is Limited edition flavor for Halloween. Halloween, or Hallowe’en, is a Holiday celebrated on the night of October 31.
• Darth Dew (2005) – Tangy grape Mountain Dew Slurpee flavor that could be considered as “Pitch Black 1. Worldwide consumption 7-Eleven stores are a franchise, and Slurpees are offered in many but not all covered countries 5”. ^[19] Was available exclusively at 7-Eleven stores as part of a promotion for the theatrical release of Star Wars Episode III. 7-Eleven is a worldwide chain of Convenience stores It is since March 2007 the largest chain store in any category beating McDonald's by 1000 stores Star Wars Episode III Revenge of the Sith is a 2005 Space opera Film written and directed by George Lucas.
• Pitch Black II (2005) – Sour grape Mountain Dew. Taste (or more formally gustation) is a form of direct Chemoreception and is one of the traditional five Senses Limited edition flavor for Halloween. Halloween, or Hallowe’en, is a Holiday celebrated on the night of October 31. “Sequel” to the original Pitch Black. A sequel is a work in Literature, Film, or other media that portrays events following those of a previous work
• Arctic Burst (2006) – A Mountain Dew Slurpee flavor available exclusively at 7-Eleven stores as part of a promotion for the theatrical release of Superman Returns. Worldwide consumption 7-Eleven stores are a franchise, and Slurpees are offered in many but not all covered countries 7-Eleven is a worldwide chain of Convenience stores It is since March 2007 the largest chain store in any category beating McDonald's by 1000 stores Superman Returns is a 2006 Academy Award -nominated Superhero film based on the fictional DC Comics character The Slurpee is blue in color and said to taste like blueberry. While the official name is “Arctic Burst”, as seen on the actual Slurpee machine,^[20] it has also been seen mislabeled under the name “Arctic Blast” in some official online advertisements. ^[21]
• Kryptonite Ice (2006) – A Mountain Dew Slurpee flavor available exclusively at 7-Eleven stores as part of a promotion for the theatrical release of Superman Returns. Worldwide consumption 7-Eleven stores are a franchise, and Slurpees are offered in many but not all covered countries 7-Eleven is a worldwide chain of Convenience stores It is since March 2007 the largest chain store in any category beating McDonald's by 1000 stores Superman Returns is a 2006 Academy Award -nominated Superhero film based on the fictional DC Comics character The Slurpee is green in color and the flavor seems to be tropical, like mango.
• Game Fuel (2007) – A limited edition Mountain Dew flavor released to promote the release of Halo 3, an Xbox 360 game. Halo 3 is a First-person shooter Video game developed by Bungie exclusively for the Xbox 360. The Xbox 360 is the second Video game console produced by Microsoft, and was developed in cooperation with IBM, ATI, and SiS.
• Mountain Dew MDX (2005 - 2007) – A Mountain Dew flavored energy soda. Mountain Dew MDX is an Energy drink manufactured and distributed by PepsiCo under the Mountain Dew brand It was named “Mountain Dew X” during its national test marketing phase.
• Sugar-Free Mountain Dew MDX (2005 - 2007) – No-calorie Mountain Dew flavored energy soda.
• Dew Iced (2007) – A Mountain Dew flavored smoothie available exclusively at Cold Stone Creamery stores for a limited time. A smoothie is a blended chilled sweet beverage made from fresh fruit Cold Stone Creamery is an American Ice cream parlor chain based in Scottsdale Arizona. ^[22]

Non-Pepsi bottlers

Only two non-Pepsi franchises exist in the United States for the production of Mountain Dew. At the time of Mountain Dew’s acquisition by Pepsi, there were 56 franchise agreements, only 16 of which were not held by a Pepsi bottler. The two remaining agreements are permanent; however, the size of their territories are believed to be small enough to make them insignificant to Pepsi. ^[23]

• West Jefferson Dr Pepper (WJDP) of West Jefferson, NC. Dr Pepper is a soft drink marketed in North America, South America and Europe by Dr Pepper Snapple Group. The company does not ship outside its contracted territory, however several Web sites sell the product at a premium price. The premium price can be justified by the fact that WJDP is the last bottler in the U. S. to produce Mountain Dew with cane sugar^[24] (instead of High Fructose Corn Syrup, or HFCS). Sugarcane ( Saccharum) is a genus of 6 to 37 species (depending on taxonomic interpretation of tall perennial grasses (family Poaceae tribe Andropogoneae High-fructose corn syrup (HFCS is any of a group of Corn syrups that has undergone Enzymatic processing to increase its Fructose content and is then mixed WJDP is notable for producing all their non-diet products with cane sugar, most of which are Cadbury Schweppes Americas Beverages (formerly Dr Pepper/Seven Up, Inc.) products. Dr Pepper Snapple Group inc (formerly Cadbury Schweppes Americas Beverages is an American soft beverages drink company which was spun off from Britain's Cadbury Schweppes, Dr Pepper/Seven Up Incorporated was a Plano -based soft-drink manufacturing company created by the merger of Dr Pepper, Incorporated and The Seven
• RC Cola Bottling of Winchester, Winchester, VA. RC Cola (or Royal Crown Cola) is a Cola Soft drink developed in 1905 by Columbus Georgia Pharmacist Claude A The company produces Mountain Dew, but uses High Fructose Corn Syrup (HFCS) like all Pepsi bottlers. High-fructose corn syrup (HFCS is any of a group of Corn syrups that has undergone Enzymatic processing to increase its Fructose content and is then mixed

References

External links

• Mountain Dew official website
• Mountain Dew's official New Zealand website
• Mountain Dew Baja Blast official website
• Don't OverDew It (Snopes discusses testicular atrophy urban legend)
• Dewmocracy