Max Factor & Company is an international cosmetics firm, founded in 1909 by Max Factor, a make-up artist for the Russian royal ballet. Max Factor Sr ( 1877 - August 30, 1938) born Factorowitz or Faktorowicz in Łódź, Poland (then Russian Russia (Россия Rossiya) or the Russian Federation ( Rossiyskaya Federatsiya) is a transcontinental Country extending Ballet is a formalized form of Dance with its origins in the French court further developed in France and Russia as a Concert dance Presently, the Max Factor name is a popular brand of Procter & Gamble Co., which purchased the company in 1991. Procter & Gamble Co ( P&G,) is a Fortune 500, American global corporation based in Cincinnati Ohio, that manufactures a wide Year 1991 ( MCMXCI) was a Common year starting on Tuesday (link will display full calendar of the Gregorian Calendar.
In the 1920s and 1930s, the "golden years" of Hollywood, Max Factor became intimately associated with the world of movie make-up. The 1920s is sometimes referred to as the " Jazz Age " or the " Roaring Twenties " when speaking about the United States and Canada The 1930s were described as an abrupt shift to more radical and conservative lifestyles as countries were struggling to find a solution to the Great Depression. He created the first makeup for the movies in 1914, and coined the term "makeup", based on the verb, "to make up" (one's face).
Jean Harlow, Claudette Colbert, Bette Davis, Norma Shearer, Joan Crawford, Judy Garland, and virtually all of the major movie actresses were regular customers of the Max Factor beauty salon, located near Hollywood Boulevard. Jean Harlow ( March 3, &ndash June 7,) was an American Film Actress and Sex symbol of the 1930s Claudette Colbert ( IPA: /koʊlˈbɛɹ/ ( September 13, 1903 – July 30, 1996) was a French -born American stage Ruth Elizabeth "Bette" Davis (April 5 1908 – October 6 1989 was an American actress of Film, Television and Theatre. Edith Norma Shearer (August 10 1900 - June 12 1983 was an Academy Award&ndashwinning Canadian-American actress. Joan Crawford (born Lucille Fay LeSueur; ( March 23, 1905 - May 10, 1977) Crawford was signed to a motion picture Judy Garland (born Frances Ethel Gumm; June 10 1922 – June 22 1969 was an American actress and singer Hollywood Boulevard is a boulevard in Hollywood Los Angeles California, United States, beginning at Sunset Boulevard in the east and running northwest Max Factor's name appeared on many movie credits, and Factor himself appeared in some cameos. He created many looks to establish these actresses, such as Clara Bow's heart-shaped/pierrot lips. Clara Gordon Bow ( July 29, 1905 &ndash September 27 1965) was an American Actress and Sex symbol, who rose to fame WatteauPierrotjpg|thumb|200px|Watteau's sad Commedia dell'arte player of Pierrot ca 1718–19 traditionally identified as "Gilles" ( Louvre)]] Years later, he exaggerated Joan Crawford's naturally full lips to distinguish her from the myriad of would-be stars copying the Clara Bow look he created. Joan Crawford (born Lucille Fay LeSueur; ( March 23, 1905 - May 10, 1977) Crawford was signed to a motion picture He also created shades specifically for them: Platinum (for Jean Harlow), Special Medium (for Joan Crawford), and Dark (for Claudette Colbert). Jean Harlow ( March 3, &ndash June 7,) was an American Film Actress and Sex symbol of the 1930s Joan Crawford (born Lucille Fay LeSueur; ( March 23, 1905 - May 10, 1977) Crawford was signed to a motion picture Claudette Colbert ( IPA: /koʊlˈbɛɹ/ ( September 13, 1903 – July 30, 1996) was a French -born American stage
Max Factor & Company was a two-family, multi-generational, international cosmetics company before its sale in 1973 for $500 million dollars. Many of Max Factor's celebrity clients appeared, at no cost, in beautiful full page, color magazine ads to promote Max Factor cosmetics, so the brand "Max Factor" soon became world-renowned. Magazines, periodicals or serials are Publications generally published on a regular schedule containing a variety of articles, generally
Max Factor is credited with many cosmetic innovations. Some of his innovations were the first motion picture makeup in 1914, Lip Gloss in 1930, Pan-Cake Makeup, forerunner of all modern cake makeups in 1937, Pan-Stik Makeup in 1948, Erace, the original cover-up cosmetic in 1954, and the first "waterproof" makeup in 1971. Year 1971 ( MCMLXXI) was a Common year starting on Friday (link will display full calendar of the 1971 Gregorian calendar.
1914: Created the first makeup made specifically for motion pictures, a thinner greasepaint made in 12 shades. It was in cream form and packaged in jars, as opposed to the thicker stick greasepaints used for theater.
1920: Developed the "Color Harmony" principles of makeup, which held that "certain combinations of a woman's complexion, hair and eye coloring were most effectively complemented by specific makeup shades".
1925: Introduces "Max Factor's Supreme Nail Polish", a metal pot of beige-colored powder that's sprinkled on the nails and uffed with a chamois buffer. It gives nails shine and some tint.
1927: Creates "Society Nail Tint", a small porcelain pot containing rose colored cream. Applied to the nail and buffed, it gives a natural rose color. "Society Nail White" also hits the market. It's a tube of chalky white liquid that's applied under nail tips and left to dry. The end result resembles the modern French manicure. A manicure is a cosmetic beauty treatment for the Fingernails and Hands performed either at home or by a nail technician
1928: Developed makeup, made specifically for use in black and white films. It's for this innovation that Max Sr. was awarded an Oscar.
1930: Invented Lip Gloss
1932: Developed a line of "Television Makeup", made specifically to meet the needs of television.
1934: Introduces Liquid Nail Enamel, forerunner of today's nail enamels.
1935: Opened the unique Max Factor Makeup Salon in Los Angeles.
1937: Created PanCake, forerunner of modern cake makeup, originally developed for color films.
1938: Max Factor dies at age 59. Max Factor, Jr. expands the family run business internationally. Max Factor Jr ( August 18 1904 - June 7 1996) was an American businessman who was president of the Max Factor Cosmetics
1940: Created Tru Color Lipstick, the first smear-proof lipstick
1948: Developed PanStik makeup
1954: Created Erace, the original concealer, and developed a line of cosmetics specifically for color television's needs. (This line remains the standard for TV makeup).
1971: Invented the first "waterproof" makeup.
After Max Factor's death in 1938, Frank Factor (Max Factor, Jr. ) expanded the private cosmetics firm, along with members of the immediate family including Sidney Factor, Louis Factor, Davis Factor and Max Firestein. It was only decades later, by the 1960's Max Factor Jr. , Max Firestein and grandsons Donald Factor, Alfred Jay Firestein and Chester Lee Firestein were still involved. Under his leadership, Max Factor, Jr. established a department store line "Geminesse" was a line of makeup, skincare and perfume products that bore the Max Factor name, but were only sold by uniformed clerks in department stores. It was launched sometime around 1965. The packaging and products were different; many of the containers were designed to resemble Grecian sculptures.
In 1973, after the untimely death of president Alfred Jay Firestein, Max Factor & Co. merged with Norton Simon Industries, and in 1976, president Chester Lee Firestein and Max Factor, Jr. resigned. They were the last members of Max Factor's immediate family to work for the company. It was under Norton Simon that Max Factor would launch "Maxi", a line of makeup aimed at a younger, more savvy consumer. Maxi sold products aimed at adolescent tastes, such as lip gloss, colour rubs and "mood" lipsticks. Maxi was priced to compete with market leaders Bonne Bell and Cover Girl.
Neither Maxi, Geminesse or Max Factor was able to lift the company's slagging profits and declining market share. However, in 1975, Max Factor launched the successful Halston line of fragrances, which quickly became the second best selling designer fragrance in the world. (Chanel No. 5 was first).
In 1983, a company called Esmark took over Norton Simon; Esmark then merged with Beatrice Foods. Beatrice lumped Max Factor into their Playtex beauty division; in 1986, Ron Perelman of Revlon bought Playtex's beauty division for $500 million. However, by 1991, it had sold Max Factor to Procter and Gamble for $1. 5 billion. As of 2007, Procter and Gamble still own the popular Max Factor brand.
The Max Factor Family continues their tradition of philanthrophy through various charitable organizations, trusts and private foundations. Grand children Gerald Factor, Max Factor III and Barbara Factor Bentley are trustees of the Max Factor Family Foundation which continues to make generous grants for medical research, patient health care, scholarships, human rights, care of the elderly, assistance to the disabled, etc.
Grand children Barbara Factor Bentley and Chester Lee Firestein serve on the Board of Directors of nationally acclaimed Cedars Sinai Medical Center in Los Angeles. The Factor-Firestein families have contributed millions of dollars to CSMC, including construction of the Max Factor Family Tower and Alfred Jay Firestein Diabetes Center.
Michael Allen Firestein is a successful litigation attorney and partner with Proskauer Rose LLP in Los Angeles, CA. Community service is also an important part of Michael's personal life. Most significantly, for 15 years, Michael has served as a member of the Board of Directors and the Executive Committee for Concern Foundation for Cancer Research, Inc. also serving as President of the Board of Directors from 1994-1996. Firestein also currently serves on the Board of Directors of Bet Tzedek, a Los Angeles based provider of vital pro bono legal services for the community.
Steven Factor Firestein has served for nearly 14 years as Chairman of the Board of Directors for the [American Cancer Fund for Children]], Inc. (NY) and Kids Cancer Connection, Inc. (CA) in Los Angeles. Kids Cancer Connection programs and social services are available to patients receiving treatment at children's hospitals across the nation. Firestein has been recognized by members of Congress for his advocacy of patient and family rights.
Gary Steven Firestein, M. D. is a great grandchild through his grandmother Cecilia Factor-Firestein. Firestein is a Harvard educated, leading world authority on Rheumatology who is affiliated with UCSD in La Jolla.
Great grandsons Davis Factor, III and Dean Factor, founded Smashbox Studios in 1991. The enterprise expanded to include a photo studio, modeling agency, production company, clothing line, and, in 1997, a cosmetics line called Smashbox Cosmetics.
Davis Factor, Jr. is a retired Eldon Industries executive now serving on the Board of Directors at Community Hospital of the Monterey Peninsula in Northern California. He has also established the Davis Factor, Jr. Fund at the Community Foundation of Monterey County. Doris Berman Factor made a large gift to the University of California after her husband's death in 1975, making possible the completion of the Louis and Doris Factor Health Sciences Building on the UCLA campus in Los Angeles, CA.
Other, more notorious, Max Factor descendents are included among his great grandchildren. Andrew Stuart Luster, is a serial rapist who's currently in prison serving a 126 year sentence for his 2003 conviction and was caught in Mexico by Duane "Dog" Chapman the Bounty Hunter. Luster is the son of adopted Max Factor granddaughter Elizabeth Shore-Luster. David Nazworthy aka Dave Naz is a great-grandchild through his mother Maxine Factor-Nazworthy who is the daughter of Sidney Factor. David is a published art nouveau photographer and author of books titled: L. A. Bondage, Lust Circus, Fresh: Girls of Seduction and several other volumns.
References http://www.maryafischer.com/latimes2.html http://www.jewishjournal.com/home/preview.php?id=8733 http://www.factormediation.com/ http://www.cshs.org/310.html#Diabetes http://sbiheadlines.com/press/release_20.htm http://www.cshs.org/2455.html http://www.zoominfo.com/Search/PersonDetail.aspx?PersonID=2628019 http://www.yoyolipgloss.com/sports/lipglosshistory.htm http://www.answers.google.com/answers/threadview?id=139037 http://books.google.com/books?id=1wXjd4K1S7YC&pg=PA93&lpg=PA93&dq=max+factor+merged+norton&source=web&ots=m5n_9Idt74&sig=KglvZhJMsNrAdqLl-SqEhCt02i8 http://www.s9.com/Biography/Factor-Max-Jr