J. C. Penney Company, Inc.
Type	Public (NYSE: JCP)
Founded	Kemmerer, Wyoming (1902)
Headquarters	Plano, Texas, USA
Key people	James Cash Penney, William Henry McManus, Co-Founder, Founder Mike E. A public company usually refers to a company that is permitted to offer its registered securities ( Stock, bonds, etc The New York Stock Exchange ( NYSE) is a Stock exchange based in New York City. Kemmerer is a city in and the County seat of Lincoln County, Wyoming, United States. Year 1902 ( MCMII) was a Common year starting on Wednesday (link will display calendar of the Gregorian calendar (or a Common year starting Plano (ˈpleɪnoʊ is a city in Collin and Denton Counties in the U The United States of America —commonly referred to as the James Cash Penney (born September 16, 1875 in Hamilton Missouri, USA &ndash died February 12, 1971 in New York Ullman, Chairman & CEO William J. Alcorn, Executive Vice President
Industry	Retail
Products	Clothing, footwear, furniture, jewelry, beauty products, electronics and housewares. For other uses of this term see Industry (disambiguation An industry (from Latin industrius, "diligent industrious" In Marketing, a product is anything that can be offered to a Market that might satisfy a want or need
Revenue	▲ US$18. In business revenue or revenues is Income that a company receives from its normal business activities usually from the sale of goods and services The United States dollar ( sign: $; code: USD) is the unit of Currency of the United States; it has also been 781 billion
Website	www.jcp.com

J. C. Penney Company, Inc (NYSE: JCP; most commonly known today by the name JCPenney or simply Penneys) is a mid-range chain of American department stores based in Plano, Texas, a suburb north of Dallas. The New York Stock Exchange ( NYSE) is a Stock exchange based in New York City. The United States of America —commonly referred to as the A department store is a Retail establishment which specializes in selling a wide range of products without a single predominant merchandise line. Plano (ˈpleɪnoʊ is a city in Collin and Denton Counties in the U The company operates 1,067 stores in 49 of the 50 U.S. states (except Hawaii) and Puerto Rico and the largest general merchandise catalog business in the United States. A US state is any one of the fifty subnational entities of the United States of America that share Sovereignty with the federal government Puerto Rico (ˌpwertoˈriko officially the Commonwealth of Puerto Rico ("Estado Libre Asociado de Puerto Rico" {{lang-en|"Associated Free State of Puerto Rico"}} In Marketing, a product is anything that can be offered to a Market that might satisfy a want or need Mail order is a term which describes the Buying of goods or services by Mail delivery

In addition to sale of conventional merchandise, JCPenney stores are often home to several leased departments such as Optical, Portrait Studios, Jewelry & Watch repair, etc. US Vision, a wholly-owned subsidiary of Refac Optical Group is an international Optometric dispensary chain

History

Penny's

J. C. Penney was founded in 1902 by James Cash Penney and William Henry McManus. Year 1902 ( MCMII) was a Common year starting on Wednesday (link will display calendar of the Gregorian calendar (or a Common year starting James Cash Penney (born September 16, 1875 in Hamilton Missouri, USA &ndash died February 12, 1971 in New York The original name for the store that started Penney in the dry goods business was Penney's, but was changed to J. Dry goods are products often Textiles and clothing The term "soft goods" is also sometimes utilized C. Penney in 1971 the same year Penney stepped down as President. Year 1971 ( MCMLXXI) was a Common year starting on Friday (link will display full calendar of the 1971 Gregorian calendar. The mother store is located in Kemmerer, Wyoming, and still operates as of 2008, albeit with hours significantly shorter than many of its other store locations. Kemmerer is a city in and the County seat of Lincoln County, Wyoming, United States. [1]

J. C. Penney Company

The exterior of a J. C. Penney department store at the Holiday Village Mall in Great Falls, Montana. Holiday Village Mall is also the name for shopping centers in Havre and Missoula Montana. Great Falls is a city in and the County seat of Cascade County, Montana, United States.

In 1909, J. Year 1909 ( MCMIX) was a Common year starting on Friday (link will display full calendar of the Gregorian calendar (or a Common year starting C. Penney relocated the headquarters to Salt Lake City, Utah to be closer to banks and railroads and again in 1914 to Buffalo to simplify the buying, financing, and transportation of goods. Salt Lake City is the Capital and the most populous city of the U Year 1914 ( MCMXIV) was a Common year starting on Thursday (link will display the full calendar of the Gregorian calendar (or a Common year Buffalo (ˈbʌfəloʊ is the second largest city in New York State. By 1917, the company operated 175 stores in 22 states in the United States. Year 1917 ( MCMXVII) was a Common year starting on Monday (link will display the full calendar of the Gregorian calendar (or a Common year The United States of America —commonly referred to as the JCPenney acquired The Crescent Corset Company in 1920, the company's first wholly owned subsidiary. Year 1920 ( MCMXX) was a Leap year starting on Thursday (link will display 1920 of the Gregorian calendar In 1922, the company's oldest active private brand, Big Mac work clothes, was launched. Year 1922 ( MCMXXII) was a Common year starting on Sunday of the Gregorian calendar. The company opened its 500th store in 1924 in Hamilton, Missouri, James Cash Penney's hometown. Year 1924 ( MCMXXIV) was a Leap year starting on Tuesday (link will display the full calendar of the Gregorian calendar. Hamilton is a city in Caldwell County, Missouri, United States. By the opening of 1,000th store in 1928, gross business had reached $190,000,000. Year 1928 ( MCMXXVIII) was a Leap year starting on Sunday (link will display full calendar of the Gregorian calendar. In 1940, future billionaire and founder of Wal-Mart, Sam Walton, began working at JCPenney's Des Moines, Iowa store. Year 1940 ( MCMXL) was a Leap year starting on Monday (link will display the full 1940 calendar of the Gregorian calendar. Wal-Mart Stores Inc (or Walmart as written in its new logo is an American public corporation that runs a chain of large discount department stores Samuel Moore Walton ( March 29 1918 &ndash April 5 1992) was an American businessman and entrepreneur born in Kingfisher Oklahoma Sam Walton later went on to found future retail giant Wal-Mart in 1962. Year 1962 ( MCMLXII) was a Common year starting on Monday (the link is to a full 1962 calendar of the Gregorian calendar. By 1941, the company operated 1,600 stores in all 48 states. Year 1941 ( MCMXLI) was a Common year starting on Wednesday (the link will display 1941 calendar of the Gregorian calendar. In 1956, JCPenney started national advertising with a series of advertisements in Life Magazine. Year 1956 ( MCMLVI) was a Leap year starting on Sunday (link will display full calendar of the Gregorian calendar. JCPenney credit cards were issued and accepted at its stores for the first time in 1959. The year 1959 ( MCMLIX) was a Common year starting on Thursday (link will display full calendar of the Gregorian calendar.

The Treasury, Catalog, and Full-line stores

In 1962, JCPenney entered discount merchandising with the acquisition of General Merchandise Company which gave them The Treasury. Year 1962 ( MCMLXII) was a Common year starting on Monday (the link is to a full 1962 calendar of the Gregorian calendar. The Treasury was a chain of Discount stores owned by JC Penney. JCPenney closed the money losing discount stores in 1981. Year 1981 ( MCMLXXXI) was a Common year starting on Thursday (link displays the 1981 In 1963, J. Year 1963 ( MCMLXIII) was a Common year starting on Tuesday (link will display full calendar of the Gregorian calendar. C. Penney issued its first catalog. The company operated in-store catalog desks in eight states. The catalogs were distributed by the Milwaukee Catalog distribution center. The company also opened its first full-line department stores in 1963. Those stores were located in Audubon, New Jersey and King of Prussia, Pennsylvania. Audubon is a Borough in Camden County, New Jersey, United States. King of Prussia is an Unincorporated community in Upper Merion Township, Montgomery County, Pennsylvania, United States. Those two stores broaden the lines of merchandise and services that a typical JCPenney carries to include appliances, sporting goods, garden merchandise, restaurants, beauty salons, portrait studios, auto parts and auto centers. In 1966, J. Year 1966 ( MCMLXVI) was a Common year starting on Saturday (link will display full calendar of the 1966 Gregorian calendar. C. Penney finished off the country's 50 states with the opening of its Honolulu, Hawaii store. Honolulu is the Capital and most populous Census-designated place (CDP in the U

1969-1979

Penneys logo used in the 60s until 1971.

In 1969, the company acquired Thrift Drug, a chain of drugstores headquartered in Pittsburgh, Pennsylvania. Year 1969 ( MCMLXIX) was a Common year starting on Wednesday (link will display full calendar of the Gregorian calendar. Thrift Drug was a Pharmacy chain based in Pittsburgh Pennsylvania that was founded in 1937 and purchased by J It also acquired Supermarkets Interstate, an Omaha-based food retailer which operated leased departments in JCPenney stores, The Treasury stores, and Thrift Drug stores. On February 12, 1971, James Cash Penney died at the age of 95. Events 1429 - English Forces under Sir John Fastolf defend a supply convoy carrying rations to the army besieging Orleans from attack by the Year 1971 ( MCMLXXI) was a Common year starting on Friday (link will display full calendar of the 1971 Gregorian calendar. In respect of James Cash's death the company's stores were closed for half a day. In 1971, the company adopted the famous JCPenney logo which was used for 36 years. Year 1971 ( MCMLXXI) was a Common year starting on Friday (link will display full calendar of the 1971 Gregorian calendar. In 1977, JCPenney sold its stores in Italy to La Rinascente and also removed its Supermarkets Interstate leased departments. Also 1977 (album by Ash. Year 1977 ( MCMLXXVII) was a Common year starting on Saturday (link displays In 1979, the Visa card began to be accepted in JCPenney stores. Year 1979 ( MCMLXXIX) was a Common year starting on Monday (link displays the 1979 Gregorian calendar) MasterCard was accepted the following year. MasterCard Worldwide ( is a multinational corporation based in Purchase, New York, USA.

In 1978, the J. C. Penney Historic District in Kemmerer, Wyoming, was designated a U. J C Penney Historic District is a Historic district in Kemmerer Wyoming encompassing several properties associated with James Cash Penney. S. National Historic Landmark. A National Historic Landmark (NHL is a Building, site, Structure, Object, or District, that is officially recognized by the

1984-1997

In 1984, JCPenney acquired the First National Bank of Harrington, Delaware and renamed it JCPenney National Bank. Year 1984 ( MCMLXXXIV) was a Leap year starting on Sunday (link displays the 1984 Gregorian calendar) Harrington is a city in Kent County, Delaware, United States. With the bank the company became able to issue its own MasterCard and Visa cards. The company also began accepting American Express cards. American Express ( sometimes known as " AmEx " or " Amex " is a diversified global Financial services company headquartered in The company headquarters were relocated again in 1987 to Dallas, Texas. Year 1987 ( MCMLXXXVII) was a Common year starting on Thursday (link displays 1987 Gregorian calendar) After several years of development, the JCPenney Television Shopping Channel appeared on cable systems beginning in 1989. Year 1989 ( MCMLXXXIX) was a Common year starting on Sunday (link displays 1989 Gregorian calendar) In 1990, the company broke ground on the company's new corporate headquarters in Plano, Texas. Year 1990 ( MCMXC) was a Common year starting on Monday (link displays the 1990 Gregorian calendar) Plano (ˈpleɪnoʊ is a city in Collin and Denton Counties in the U It was completed in 1992. Year 1992 ( MCMXCII) was a Leap year starting on Wednesday (link will display full 1992 Gregorian calendar) When Sears closed its catalog business in 1993, JCPenney became the largest catalog retailer in the United States. Sears Roebuck and Company, commonly known as Sears, is an American mid-range chain of International Department stores founded by Richard Year 1993 ( MCMXCIII) was a Common year starting on Friday (link will display full 1993 Gregorian calendar) In 1996, the company expanded its drug store business with the acquisition of Fay's Drug and Kerr Drug. Year 1996 ( MCMXCVI) was a Leap year starting on Monday (link will display full 1996 Gregorian calendar) Fay's Drug was a chain of drug stores that was founded in 1958 in Fairmount New York. These acquisitions momentum climaxed with acquisition of the Eckerd chain in November. Eckerd may refer to Eckerd Corporation (Eckerd Pharmacy former American drugstore chain Eckerd College, private liberal arts college Fay, Kerr, and Eckerd merged into JCPenney's drug store subsidiary Thrift Drug. Fay, Kerr, and Thrift drug stores were re-branded Eckerd in 1997. Year 1997 ( MCMXCVII) was a Common year starting on Wednesday (link will display full 1997 Gregorian calendar

1998-2005

J. C. Penney logo used from 1971 to 2007; the box is a recent addition. Notice the font is not as bold as in the new logo.

In 1998, JCPenney launched its third channel for shopping convenience. Year 1998 ( MCMXCVIII) was a Common year starting on Thursday (link will display full 1998 Gregorian calendar) Its Internet store has grown into one of the largest apparel and home furnishings retail sites on the Internet. The Internet is a global system of interconnected Computer networks Among its general merchandise peers, the online store has the highest rate (10. 1%) of converting site visitors into buyers. . In Early 2001, JCPenney closed 44 underperforming stores. On April 14, 2002, JCPenney celebrated 100 years as a retailer. Events 43 BC - Battle of Forum Gallorum: Mark Antony, besieging Julius Caesar 's assassin Decimus Junius Brutus in See also 2002 (disambiguation Year 2002 ( MMII) was a Common year starting on Tuesday of the Gregorian calendar. In 2003, the company opened three free-standing stores in strip centers. Year 2003 ( MMIII) was a Common year starting on Wednesday of the Gregorian calendar. These stores were located in Texas, Minnesota, and Indiana. Texas ( is a state geographically located in the South Central United States and is also known as the Lone Star State. Minnesota ( Native Americans demonstrated the name to early settlers The State of Indiana ( was the 19th US state admitted into the union The company added 14 more stores in 2004. "MMIV" redirects here For the Modest Mouse album see " Baron von Bullshit Rides Again " In 2004, the company exited the drug store division after 35 years, with the sale of its Eckerd division. In 2005, JCPenney's e-commerce storefront exceeded the one-billion-dollar revenue mark for the first time. Electronic commerce, commonly known as e-commerce' or eCommerce, consists of the buying and selling of products or services over electronic

Today

Today, most JCPenney stores are located in suburban shopping malls. South San Jose (cropjpg||thumb|A suburban development in San Jose California. A shopping mall or shopping centre is a building or set of buildings that contain Retail units with interconnecting Walkways enabling visitors Previously, most stores were located in downtown areas. As shopping malls became more popular in the latter half of the 20th century, JCPenney relocated its stores to shopping malls. However, in recent years, the chain has been following a retailing trend in opening some standalone stores, including some next door to competitors. Certain stores are located in power centers and can be considered "big-box stores". The company is an Internet retailer and has undergone significant institutional changes to compete in the ever changing retail landscape. Increased competition from big box retailers like Wal-Mart and Target have forced JCPenney to focus on private brands such as St. Wal-Mart Stores Inc (or Walmart as written in its new logo is an American public corporation that runs a chain of large discount department stores Target Corporation ( is an American Retailing company that was founded in Minneapolis Minnesota in 1902 John's Bay, Worthington, and Arizona Jean Company. It has streamlined its catalog and distribution while undergoing renovation improvements at store level.

In 2007, JCPenney launched the Ambrielle lingerie label, and became their largest private brand launched in JCPenney history. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. ^[1] Also a re-introduction of cosmetics included the installation of Sephora inside JCPenney located in some key stores. Sephora is a chain of Beauty product stores founded in France in 1969 and acquired by Paris-based conglomerate LVMH in 1997. Beginning in 2007 the store slogan changed from "It's All Inside" to "Every Day Matters", with the new slogan and associated ad campaign launched in television commercials during the 79th Academy Awards in late February 2007. The 79th Academy Awards ceremony (also known as the Oscars) honoring the best in film for 2006, took place on February 25 2007 500 p

After JCPenney sold off Eckerd in 2004, the locations that continued to operate as Eckerd (some locations in the Southern U.S. were sold to CVS Corporation) still had JCPenney Catalog Centers inside the stores (which was a carryover from locations that were once Thrift Drug) and also continued to accept JCPenney credit cards. Eckerd may refer to Eckerd Corporation (Eckerd Pharmacy former American drugstore chain Eckerd College, private liberal arts college Brooks Eckerd Pharmacy was a chain of approximately 2000 pharmacies operating in 18 states on the Eastern half of the United States in Midwest, Southeast The Southern United States &mdashcommonly referred to as the American South, Dixie, or simply the South &mdashconstitutes a large distinctive CVS Caremark Corporation ( is an integrated pharmacy services provider combining a United States pharmaceutical services company with a U Thrift Drug was a Pharmacy chain based in Pittsburgh Pennsylvania that was founded in 1937 and purchased by J After Rite Aid finalized its acquisition of Eckerd in 2007, the Catalog Centers inside the soon-to-be-converted Eckerd stores permanently closed, although as a result of the acquisition, Rite Aid now accepts JCPenney credit cards, even at Rite Aid locations that existed before the takeover of Eckerd. Rite Aid ( is an American Retailer and Pharmacy chain, operating over 5000 stores in 31 states and the District of Columbia.

In November 2007, the company launched a new public website JCPenneyBrands.com, which covers the company's private and exclusive brands, and their branding strategy, with a preview of an upcoming product line.

Future

In February 2008, the company launched the "American Living" brand, as developed by Ralph Lauren, across several product lines, including Men's, Women's, and Children's Apparel and Shoes, Intimate Apparel, and Home. For the company see Polo Ralph Lauren. Ralph Lauren (born Ralph Lifshitz on October 14, 1939) is an American The launch, which was accompanied by an ad campaign during the 2008 Academy Awards, was the company's largest private brand launch. ^[2]

Slogans

Here are a few of JCPenney's slogans from the past and present.

• A Nationwide Institution (1920s)
• Always First Quality
• We Know What You're Looking For (Early 1970s)
• You're Looking Smarter Than Ever
• Where Fashion Comes to Life
• This Is JCPenney (1980s)
• Doing It Right (Early 1990s-1997)
• I Love Your Style (1997-1998)
• Fun. Different. JCPenney (1999)
• It's All Inside (1999-2007)
• Every Day Matters (2007-present)

References

External links

• J.C. Penney Official Website
• Yahoo! - J.C. Penney Company, Inc. Company Profile