This article deals with the ITV1 brand name as it is broadcast at present. For information on the UK-wide network and its programmes see ITV. Independent Television (generally known as ITV) is a public service network of British commercial television broadcasters set up under the Independent

ITV1

Based in	London (playout) National transmission; adverts and regional programming on Carlton, Central, LWT, Anglia, Meridian, HTV and Westcountry Leeds (playout) adverts and regional programming on Border, Granada, Yorkshire and Tyne Tees
Broadcast area	England, Southern Scotland, Wales, Isle of Man and Channel Islands
Launched	11 August 2001
One of ITV1's idents, first aired in November 2006
Replaced	Anglia, Border, Carlton, Central, Channel, Granada, HTV, LWT, Meridian, Tyne Tees, Westcountry, Yorkshire
Website	http://www.itv.com/itv1
Owned by	ITV plc Also used by Channel Television Ltd

ITV1 is the generic brand used by twelve franchises of the ITV Network in the England, Wales, Southern Scotland, Isle of Man and the Channel Islands. London ( ˈlʌndən is the capital and largest urban area in the United Kingdom. In broadcasting playout is a term for the transmission of radio or TV channels from the broadcaster into the networks that delivers them to the audience Leeds ( is located on the River Aire in West Yorkshire, England In broadcasting playout is a term for the transmission of radio or TV channels from the broadcaster into the networks that delivers them to the audience England is a Country which is part of the United Kingdom. Its inhabitants account for more than 83% of the total UK population whilst its mainland Scotland ( Gaelic: Alba) is a Country in northwest Europethat occupies the northern third of the island of Great Britain. The Isle of Man (Ellan Vannin ˈɛlʲən ˈvanɪn or Mann (Mannin) is a self-governing Crown dependency, located in the Irish Sea at the geographical The Channel Islands ( Norman: Îles d'la Manche, French: Îles Anglo-Normandes or Îles de la Manche) are a group of Islands Events 2492 BC - Traditional date of the defeat of Bel by Hayk, progenitor and founder of the Armenian nation Year 2001 ( MMI) was a Common year starting on Monday according to the Gregorian calendar. } Anglia Television is the ITV station for the East of England which has been broadcasting since 27 October 1959. Border Television (now legally known as ITV Border is the ITV franchisee for the border region between England and Scotland (including the south of Scotland much of Cumbria Carlton Television is the British ITV franchisee for London and parts of the surrounding counties from 925am every Monday to 5 Central Independent Television, more commonly known as Central and now legally ITV Central Ltd, is the British Independent Television contractor Channel Television is a British television station which has served as an Independent Television (ITV contractor to the Channel Islands since 1962 Granada Television is the United Kingdom ITV contractor for North West England. HTV, now legally known as ITV Wales and West, is the ITV contractor for Wales and the West of England. Meridian Broadcasting (now legally known as ITV Meridian is the holder of the ITV franchise for the south and south east of England. Tyne Tees Television is the ITV television contractor for North East England. Westcountry Television, is the ITV franchise holder in the South West of England replacing its predecessor TSW (Television South West, on 1 January 1993 Yorkshire Television is the ITV contractor for the Yorkshire franchise ITV plc ( is a British media company that operates 11 of the 15 regional television broadcasters that make up the ITV Network, the oldest and largest commercial Channel Television is a British television station which has served as an Independent Television (ITV contractor to the Channel Islands since 1962 Independent Television (generally known as ITV) is a public service network of British commercial television broadcasters set up under the Independent A television network is a distribution network for Television content whereby a central operation provides programming for many Television stations England is a Country which is part of the United Kingdom. Its inhabitants account for more than 83% of the total UK population whilst its mainland Scotland ( Gaelic: Alba) is a Country in northwest Europethat occupies the northern third of the island of Great Britain. The Isle of Man (Ellan Vannin ˈɛlʲən ˈvanɪn or Mann (Mannin) is a self-governing Crown dependency, located in the Irish Sea at the geographical The Channel Islands ( Norman: Îles d'la Manche, French: Îles Anglo-Normandes or Îles de la Manche) are a group of Islands The ITV1 brand was introduced by Carlton and Granada in 2001, alongside the regional identities of their eleven regional companies. Carlton Communications Limited (previously Carlton Communications plc was a British media company Granada Limited (previously called Granada plc Granada Group plc and Granada Media plc is a former British media and previously Catering conglomerate ITV1 replaced these regional brands completely in October 2002, before Granada and Carlton merged to form ITV plc in 2004. October 2002: January - February - March - April - May - June - July - August - The brand is also used by the non-ITV plc owned Channel Television. Channel Television is a British television station which has served as an Independent Television (ITV contractor to the Channel Islands since 1962 The ITV1 brand, however, should be distinguished from the UK-wide ITV, of which ITV1 forms a large proportion. Independent Television (generally known as ITV) is a public service network of British commercial television broadcasters set up under the Independent

History

See also: History of ITV

Following the creation of the Television Act in 1954, the establishment of a commercial television service in the UK began. The history of ITV, the United Kingdom "Independent Television" commercial network goes back to 1954

The "Independent Television" service was made up of regions, with each region run by different companies. The three largest regions (London, the Midlands and the North of England) were subdivided into weekday and weekend services, with a different company running each. ITV existed in a region-heavy form from its inception to the 2000s, although the switch was gradual.

ITV1 became the generic on-screen brand name used by the twelve franchises of the ITV Network in the United Kingdom. Independent Television (generally known as ITV) is a public service network of British commercial television broadcasters set up under the Independent The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located The brand was introduced in 2001 by Carlton- and Granada-owned franchises, initially used alongside the local regional name. Carlton Communications Limited (previously Carlton Communications plc was a British media company Granada Limited (previously called Granada plc Granada Group plc and Granada Media plc is a former British media and previously Catering conglomerate However, it became the sole on-air identity in 2002 when the two companies decided to create a single unified playout of the channel, with regional references only used prior to regional programming. Carlton and Granada went on to merge in 2004, creating ITV plc which now owns eleven of the fifteen regional ITV licences. ITV plc ( is a British media company that operates 11 of the 15 regional television broadcasters that make up the ITV Network, the oldest and largest commercial

The ITV1 name was only used in England, Wales, Southern Scotland and Isle of Man until Channel Television adopted the name in January 2006, bringing it to the Channel Islands. England is a Country which is part of the United Kingdom. Its inhabitants account for more than 83% of the total UK population whilst its mainland Scotland ( Gaelic: Alba) is a Country in northwest Europethat occupies the northern third of the island of Great Britain. The Isle of Man (Ellan Vannin ˈɛlʲən ˈvanɪn or Mann (Mannin) is a self-governing Crown dependency, located in the Irish Sea at the geographical Channel Television is a British television station which has served as an Independent Television (ITV contractor to the Channel Islands since 1962 The Channel Islands ( Norman: Îles d'la Manche, French: Îles Anglo-Normandes or Îles de la Manche) are a group of Islands It should be noted, however, that as national continuity is often used on Channel Television, ITV1 national branding had been seen on the station for several years previously.

The franchises that use the ITV1 brand are Anglia Television, Border Television, Carlton Television, Central Independent Television, Channel Television, Granada Television, HTV, London Weekend Television, Meridian Broadcasting, Tyne Tees Television, Westcountry Television and Yorkshire Television. } Anglia Television is the ITV station for the East of England which has been broadcasting since 27 October 1959. Border Television (now legally known as ITV Border is the ITV franchisee for the border region between England and Scotland (including the south of Scotland much of Cumbria Carlton Television is the British ITV franchisee for London and parts of the surrounding counties from 925am every Monday to 5 Central Independent Television, more commonly known as Central and now legally ITV Central Ltd, is the British Independent Television contractor Channel Television is a British television station which has served as an Independent Television (ITV contractor to the Channel Islands since 1962 Granada Television is the United Kingdom ITV contractor for North West England. HTV, now legally known as ITV Wales and West, is the ITV contractor for Wales and the West of England. Meridian Broadcasting (now legally known as ITV Meridian is the holder of the ITV franchise for the south and south east of England. Tyne Tees Television is the ITV television contractor for North East England. Westcountry Television, is the ITV franchise holder in the South West of England replacing its predecessor TSW (Television South West, on 1 January 1993 Yorkshire Television is the ITV contractor for the Yorkshire franchise

HTV is the only exception using the name ITV1 Wales at all times for the Welsh part of its broadcast area, as it has a higher regional commitment. HTV, now legally known as ITV Wales and West, is the ITV contractor for Wales and the West of England. Non ITV plc-owned franchises on the network generally do not refer to the ITV1 name.

The companies which represent ITV1 produce programming under the ITV Productions and Granada brands. Granada Productions is one of Europe 's leading commercial television production and distribution companies

Recent developments

ITV plc Chairman Michael Grade announced a significant revamp for ITV1 in 2007. Michael Ian Grade CBE (born March 8, 1943) is a British Businessman and a distinguished figure in the field of Broadcasting The first changes began in January 2008 with a new line-up as well as the revival of News At Ten with Sir Trevor McDonald.

High definition broadcasts from ITV1 are planned to launch on digital satellite in the spring of 2008, ITV plc confirmed on 12 September 2007. Events 1213 - Albigensian Crusade: Simon de Montfort 5th Earl of Leicester, defeats Peter II of Aragon at the Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. ITV plans to spend £10m during 2008 on the launch of ITV1 HD. ^[1]

Corporate unification

ITV1 share of viewing 1992-2007 BARB figures

Flow diagram displaying consolidation of ITV franchises into ITV plc

ITV1 was formed by the unification of eleven of the ITV licenses. The Broadcasting Act 1990 changed many of the rules regulating the ITV Network, which most notably relaxed franchise ownership and hours of production. The Broadcasting Act 1990 is a law of the British parliament, often regarded by both its supporters and its critics as a quintessential example of Thatcherism However as far back as 1974, Yorkshire Television and its North East neighbour, Tyne Tees Television, formally created Trident Television, a merged entity of the two companies. North-East England is one of the nine official Regions of England and comprises the combined area of Northumberland, County Durham, Tyne and Wear Trident Television Limited was a British Holding company with Broadcasting interests By 1981 due to regulation, the company was forced to de-merge, however they resumed their alliance in 1993 as Yorkshire-Tyne Tees Television, which therefore owned the two franchises and integrated the two company's assets more than its predecessor. Yorkshire-Tyne Tees Television was a British broadcasting consortium which is now part of ITV plc.

However, the intense race to own more of the ITV Network began in 1994 when Carlton Communications, the owner of London weekday broadcaster Carlton Television, took control of Central Independent Television in the Midlands. Carlton Communications Limited (previously Carlton Communications plc was a British media company London ( ˈlʌndən is the capital and largest urban area in the United Kingdom. Carlton Television is the British ITV franchisee for London and parts of the surrounding counties from 925am every Monday to 5 Central Independent Television, more commonly known as Central and now legally ITV Central Ltd, is the British Independent Television contractor This article is mainly about the English Midlands For other uses see Midlands (disambiguation. Literally days afterwards, Granada plc, owner of Granada Television of the North West purchased London Weekend Television. Granada Limited (previously called Granada plc Granada Group plc and Granada Media plc is a former British media and previously Catering conglomerate Granada Television is the United Kingdom ITV contractor for North West England. North West England is one of the nine official Regions of England. Meridian's owner, Mills and Allen International, then went on to purchase Anglia Television in the same year, before merging to become United News and Media (UNM) in 1995. Meridian Broadcasting (now legally known as ITV Meridian is the holder of the ITV franchise for the south and south east of England. } Anglia Television is the ITV station for the East of England which has been broadcasting since 27 October 1959. United Business Media Limited provides business information services principally to the technology healthcare media automotive and financial services industries UNM then went on to purchase Wales and West broadcaster, HTV in 1996, while Carlton purchased Westcountry Television later that year. The West of England is a loose term given to the area surrounding the City and County of Bristol, England. HTV, now legally known as ITV Wales and West, is the ITV contractor for Wales and the West of England. Westcountry Television, is the ITV franchise holder in the South West of England replacing its predecessor TSW (Television South West, on 1 January 1993 Granada then agreed a deal to take over Yorkshire Tyne Tees Television in 1997, giving the broadcaster access to both Yorkshire and North East franchises. Yorkshire-Tyne Tees Television was a British broadcasting consortium which is now part of ITV plc. Yorkshire is a historic county of Northern England and the largest in Great Britain. North-East England is one of the nine official Regions of England and comprises the combined area of Northumberland, County Durham, Tyne and Wear

There was no movement in the take-over of franchises until 2000 when Border Television and all of its radio assets were sold to Capital Radio Group, who consequently sold the television broadcasting arm to Granada Media Group. Border Television (now legally known as ITV Border is the ITV franchisee for the border region between England and Scotland (including the south of Scotland much of Cumbria Radio is the transmission of signals by Modulation of electromagnetic waves with frequencies below those of visible Light. GCap Media was a British commercial radio company formed from the merger of the Capital Radio Group and GWR Group Granada then went on to purchase all of UNM's television interests (including its ITV franchises), which brought Meridian, Anglia and HTV into its power, however due to regulation Granada was forced to sell HTV to Carlton. By this time, all of the franchises in England and Wales were owned by either Carlton or Granada. England is a Country which is part of the United Kingdom. Its inhabitants account for more than 83% of the total UK population whilst its mainland

In 2004, Granada Plc officially merged with Carlton Communications, creating ITV plc, although it was a takeover by Granada in effect. ITV plc ( is a British media company that operates 11 of the 15 regional television broadcasters that make up the ITV Network, the oldest and largest commercial

Regional variations

ITV1 consists of eleven franchises in England and Wales which broadcast regional news and other local programming to its area. Many franchise areas have sub-regions with separate regional news (for example, the Anglia area is divided into Anglia West and Anglia East).

On 6 June 2006, ITV plc announced that the news operations two of the network's smallest sub-regions, Central South and Meridian's Thames Valley sub-region would merge to form ITV Thames Valley, although regional programming was not affected. Events 1508 - Maximilian I Holy Roman Emperor, is defeated in Friulia by Venetian forces; he is forced to sign a three-year Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. Central Independent Television, more commonly known as Central and now legally ITV Central Ltd, is the British Independent Television contractor Meridian Broadcasting (now legally known as ITV Meridian is the holder of the ITV franchise for the south and south east of England. ITV Thames Valley is an ITV news region covering the Thames Valley area of the United Kingdom. The Thames Valley "sub-region" therefore stretches across two franchise areas.

Since 27 October 2002, all ITV plc-owned franchises, regional programming is either preceded or plugged by an oral regional announcement, in the format ITV1 regional brand, e. Events 312 - Constantine the Great is said to have received his famous Vision of the Cross. See also 2002 (disambiguation Year 2002 ( MMII) was a Common year starting on Tuesday of the Gregorian calendar. g. ITV1 Granada. In English regions up until 13 November 2006, regional names were also superimposed (post-production) on these idents below the ITV1 logo, however this practice has since ceased. Events 1002 - English king Ethelred orders the killing of all Danes in England, known today as the St ITV Wales remains unaffected and still continues to use dual-branding across all of its on-screen presentation. Despite the lack of regional names on screen, the regional name is usually spoken by the announcer prior to local programmes.

After ITV's unification in 2002, the two London franchises, Carlton Television and London Weekend Television were merged into a single entity, ITV London, while the Wales and West franchise lost its official identity and instead was substituted with ITV Wales and ITV West on-air, with no reference linking the two together. London ( ˈlʌndən is the capital and largest urban area in the United Kingdom. Carlton Television is the British ITV franchisee for London and parts of the surrounding counties from 925am every Monday to 5 ITV London is the collective brand name and identity used by Carlton Television and London Weekend Television in the London ITV region

Although Channel Television have adopted the ITV1 brand on-air, announcements are still referred to "Channel Television". Channel Television is the only franchise not owned by ITV plc to use the brand.

Areas with full ITV1 branding and continuity:

*Part of each of the Central and Meridian regions share a regional news programme

Areas without full ITV1 branding and continuity:

**Channel Television use the ITV1 logo on all idents, promotions, ECPs, etc. Border Television (now legally known as ITV Border is the ITV franchisee for the border region between England and Scotland (including the south of Scotland much of Cumbria Tyne Tees Television is the ITV television contractor for North East England. Yorkshire Television is the ITV contractor for the Yorkshire franchise Granada Television is the United Kingdom ITV contractor for North West England. HTV, now legally known as ITV Wales and West, is the ITV contractor for Wales and the West of England. HTV, now legally known as ITV Wales and West, is the ITV contractor for Wales and the West of England. Central Independent Television, more commonly known as Central and now legally ITV Central Ltd, is the British Independent Television contractor } Anglia Television is the ITV station for the East of England which has been broadcasting since 27 October 1959. Carlton Television is the British ITV franchisee for London and parts of the surrounding counties from 925am every Monday to 5 Meridian Broadcasting (now legally known as ITV Meridian is the holder of the ITV franchise for the south and south east of England. Westcountry Television, is the ITV franchise holder in the South West of England replacing its predecessor TSW (Television South West, on 1 January 1993 Channel Television is a British television station which has served as an Independent Television (ITV contractor to the Channel Islands since 1962 Channel Television is a British television station which has served as an Independent Television (ITV contractor to the Channel Islands since 1962 For other uses of the UTV acronym see UTV (disambiguation UTV (formerly Ulster Television) is a Television channel based STV is the brand used by both ITV licensees in Northern and Central Scotland formerly known as Grampian TV (now legally STV North Ltd Grampian Television (now legally known as STV North Ltd and referred to on-air as STV) is the ITV franchisee for the North of Scotland based STV is the brand used by both ITV licensees in Northern and Central Scotland formerly known as Grampian TV (now legally STV North Ltd Scottish Television (now legally known as STV Central Ltd and referred to on-air as STV) is Scotland's largest ITV franchisee, and has held the
***UTV uses the ITV1 branding from around midnight until the beginning of GMTV daily.

Proposed regional changes

In June 2007, ITV plc executive chairman Michael Grade hinted at a possible re-structure of the ITV regional layout, stating the existence of smaller regional services "no longer makes sense" relative to the regional audience they serve. June 2007 is the sixth month of that year It began on a Friday and 30 days later ended on a Saturday. Michael Ian Grade CBE (born March 8, 1943) is a British Businessman and a distinguished figure in the field of Broadcasting ^[2] The move is expected to give ITV plc "greater value for money", however will be subject to Ofcom approval. The Office of Communications (Y Swyddfa Gyfathrebiadau or as it is more often known Ofcom is the independent regulator and competition authority for the Communication ^[3]

The plan was confirmed in September 2007, and would reduce the number of regional news programmes from 17 to just 9, saving around £35 to £40 million each year. September 2007 is the ninth month of that year It began on a Saturday It would affect every ITV plc regional company with the exception of ITV London, ITV Wales and ITV Granada. All sub-regional news programmes would cease, alongside seeing ITV Border's Lookaround programme become merged with Tyne Tees' North East Tonight programme, ITV Westcountry's Westcountry Live merge with ITV West's The West Tonight programme and ITV Meridian's Meridian Tonight south and south east editions become merged with ITV Thames Valley's Thames Valley Tonight. Lookaround is the flagship news programme in the ITV Border (previously Border Television before the formation of ITV plc North East Tonight is the evening regional news programme broadcast at 6pm each weekday on ITV Tyne Tees. Westcountry Live is the flagship regional news programme for Westcountry Television. The West Tonight is the flagship news programme in the ITV West region Meridian Tonight is a regional news programme produced by ITV Meridian, serving the South and South East of England and broadcast at 6 p Thames Valley Tonight is a regional news programme broadcast to part of the ITV Network in the Thames Valley area of southern England.

Meridian have already ceased broadcasting the south east edition from its region in Kent both editions are now broadcast together from Hampshire. Pre-recorded sub-regional news is expected to be added to each programme; a practice which has been used by Westcountry Television since launch in 1993. Future job losses are currently unknown. ^[4]

Branding

Main article: ITV television presentation

LWT's dual-branded ITV1 package 2000-2002

Carlton's ITV1 dual branded ident 1999-2002

From the founding of the ITV Network in 1955, it was known nationally as Independent Television (later ITV) and locally by the regional branding of the local ITV franchise operator. Since its origins various ITV stations have used different idents to define each of its franchises

In 1989, the ITV Association set out a generic presentation package with a new "ITV" logo, which included idents, promotions and general on and off air design, and an edit of this package was designed for each franchise holder. Station identification (sometimes called a sounder or stinger) is the practice of any type of Radio or Television station or network The dual branded idents included a large "ITV" logo, in which the "V" contained part of the franchisee's logo, and written below the logo in a grey capitalised font was the name of the regional broadcaster. However, only half of the regional broadcasters opted to use the package, which had completely failed by 1997.

In 1999, another second common presentation package (once again using dual-branding with the ITV name) was launched, under the theme, "TV From The Heart". Like the 1989 attempt, a version was created for every franchise holder, however it was only taken by nine of the fifteen ITV broadcasters, two of which resorted to other designs, being London Weekend Television, which actually used the look for a year but then adopted a more original look (claiming it "wasn't exciting enough"), and HTV which adopted Carlton's identity when it was purchased by the company in 2001. HTV, now legally known as ITV Wales and West, is the ITV contractor for Wales and the West of England. Carlton, owner of three ITV licenses at the time, did not adopt the generic look and instead used another package designed by Lambie-Nairn, which again followed the "TV from the Heart" theme, however with more emphasis on the Carlton corporate identity. Lambie-Nairn & Company Ltd is a branding and design agency based in the United Kingdom, and part of the WPP Group – one of the largest communications Groups in

By 2001, all eleven franchises of England and Wales were owned by either Granada plc or Carlton Communications, and a new common name, ITV1, was launched on 11 August 2001 to coincide with digital channel ITV2. Granada Limited (previously called Granada plc Granada Group plc and Granada Media plc is a former British media and previously Catering conglomerate Carlton Communications Limited (previously Carlton Communications plc was a British media company Events 2492 BC - Traditional date of the defeat of Bel by Hayk, progenitor and founder of the Armenian nation Year 2001 ( MMI) was a Common year starting on Monday according to the Gregorian calendar. ITV2 is a 24 hour a day Free-to-air entertainment Television channel in the United Kingdom owned by ITV Digital Channels Ltd, a division of The existing "Hearts" idents were simply re-edited.

However from 28 October 2002, in England, the Scottish/English Border and Isle of Man (where all the franchises are owned by ITV plc), the station dropped regional branding and identification before most programming and adopted a unified national branding of ITV1. Events 306 - Maxentius is proclaimed Roman Emperor. 312 - Battle of Milvian Bridge: Constantine See also 2002 (disambiguation Year 2002 ( MMII) was a Common year starting on Tuesday of the Gregorian calendar. England is a Country which is part of the United Kingdom. Its inhabitants account for more than 83% of the total UK population whilst its mainland Scotland ( Gaelic: Alba) is a Country in northwest Europethat occupies the northern third of the island of Great Britain. ITV plc ( is a British media company that operates 11 of the 15 regional television broadcasters that make up the ITV Network, the oldest and largest commercial In Wales, although the HTV name has been dropped, some regional identification remains in the form of ITV1 Wales. HTV, now legally known as ITV Wales and West, is the ITV contractor for Wales and the West of England. HTV, now legally known as ITV Wales and West, is the ITV contractor for Wales and the West of England. At this time all regional continuity announcers were replaced with a single team of six national continuity announcers. Since the re-brand of 2006, that team has been reduced to just four.

In 2005, ITV plc introduced the new ITV Day brand, used to identify the channel between 9. 25am and 5. 00pm, replacing "ITV1". ITV Day was treated as a separate entity to ITV1 and featured its own presentation set focusing using the colours of red, orange and yellow and featured scenes of typical "daytime" activities. Promotions were used in a similar format to ITV1, and all daytime programmes advertised within ITV1 hours were branded with the ITV Day logo.

In January 2006, the channel adopted a new on-air look to coincide with the launch of ITV4, designed mainly to improve cross-channel promotion across ITV's multichannel presence. ITV4 is a UK Television station which launched on November 1, 2005, the channel began broadcasting 24 hours a day The new logo brought ITV1, ITV2 and ITV3 in line with ITV4's, and had been observed on various billboard ads in the UK when the new identity was first used on-screen on 16 January 2006. ITV2 is a 24 hour a day Free-to-air entertainment Television channel in the United Kingdom owned by ITV Digital Channels Ltd, a division of ITV3 is an entertainment Television channel in the United Kingdom owned by ITV Digital Channels Ltd, a division of ITV plc. ITV4 is a UK Television station which launched on November 1, 2005, the channel began broadcasting 24 hours a day Events 27 BC - The title Augustus is bestowed upon Gaius Julius Caesar Octavian by the Roman Senate. Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. The overhaul also put an end to the former ITV Day brand, which was axed in favour of a full-time ITV1 identity.

On 13 November 2006, a new set of idents replaced the previous set which debuted in January, the theme being "alive with colour". Events 1002 - English king Ethelred orders the killing of all Danes in England, known today as the St Year 2006 ( MMVI) was a Common year starting on Sunday of the Gregorian calendar. The initial set consisted of Beach, Bike, Lake and Market; Basketball and Pavement Art were added later in the year. They were created by Blink Productions for ITV, unlike the old idents which were masterminded by Red Bee Media. Independent Television (generally known as ITV) is a public service network of British commercial television broadcasters set up under the Independent Red Bee Media Limited is a media company which operates a playout centre in west London in the United Kingdom for Television and Radio The logo remained the same in essence; only the 'itv' lettering was inverted from its previous white state to black, to allow it to stand out against the yellow more. ^[5]

On 3 September 2007, four more idents where added to the set, featuring 'Bubbles', 'Fountains', 'Garden' and 'Windows'. Events 36 BC - In the Battle of Naulochus, Marcus Vipsanius Agrippa, Admiral of Octavian, defeats Sextus Pompeius Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century.

References

External links

• ITV1 at itv.com