DiGi Telecommunications is a mobile phone service provider in Malaysia using the dialling codes of "016, 014-32, 014-35, 014-30, 014-31 and 014-6". This article is about the unit of time For the Magic the Gathering creatures see Creatures of Magic The Gathering. Employment is a Contract between two parties, one being the employer and the other being the employee. A website (alternatively web site or Web site, a back-construction from the Proper noun World Wide Web) is a collection of Web pages It is owned in majority by Telenor ASA of Norway with 61%. Telenor () is the incumbent Telecommunications company in Norway, with headquarters located at Fornebu, close to Oslo. Norway ( Norwegian: Norge ( Bokmål) or Noreg ( Nynorsk) officially the Kingdom of Norway, is a Constitutional On 24 May 1995 DiGi became the first telco in Malaysia to launch and operate a fully digital cellular network. Events 1218 - The Fifth Crusade leaves Acre for Egypt. 1276 - Magnus Ladulås is crowned

They were also the first to offer GPRS (2. General Packet Radio Service (GPRS is a Packet oriented Mobile Data Service available to users of Global System for Mobile Communications (GSM and 5G) and later EDGE (2. Enhanced Data rates for Global Evolution ( EDGE) Enhanced GPRS ( EGPRS) or IMT Single Carrier ( IMT-SC) 75G) in Malaysia in 14 May 2004. Events 1264 - Battle of Lewes: Henry III of England is captured in France making Simon de Montfort the "MMIV" redirects here For the Modest Mouse album see " Baron von Bullshit Rides Again "

In June 2006, DiGi also launched the first Malaysian branded entertainment TV program, Ejen 016 on TV3 (Malaysia) channel. Branded entertainment, also known as Branded content or Advertainment, is the combination of an audio-visual program ( TV, Radio, Podcast Ejen 016 is a Malaysian super secret agent action comedy drama Sistem Televisyen Malaysia Berhad (STMB or TV3 was incorporated in 1983 as Malaysia ’s first commercial Television station.

DiGi is listed on the Bursa Malaysia Stock Exchange under the Infrastructure category.

Products and Services

DiGi Telecommunications Sdn. Bhd. provides a variety of mobile communication services. These services include voice under their prepaid plans & postpaid plans, SMS, data plans and services, international roaming, international calling card and WAP services. Short Message Service ( SMS) is a Communications protocol allowing the interchange of short text messages between mobile telephone devices. WAP is an open international Standard for Application layer network communications in a Wireless communication environment

Corporate Milestones

24 May 1995 First telco in Malaysia to launch and operate a fully digital cellular network. Events 1218 - The Fifth Crusade leaves Acre for Egypt. 1276 - Magnus Ladulås is crowned

9 April 1996 First digital cellular network to be operational in Sabah and Sarawak. Events 193 - Septimius Severus is proclaimed Roman Emperor by the army in Illyricum (in the Balkans) Year 1996 ( MCMXCVI) was a Leap year starting on Monday (link will display full 1996 Gregorian calendar) Sabah is a Malaysian state located on the northern portion of the island of Borneo. Sarawak is one of two Malaysian states on the Island of Borneo.

6 October 1997 First operator in Asia to be part of the International Roaming Platform (IRP) and to commercially launch the use of the dual-band mobile phones for use in GSM 900, 1800 and 1900 networks by offering the first Global Cellular Service (GCS) in Malaysia. Events 105 BC - Battle of Arausio: The Cimbri inflict the heaviest defeat on the Roman army of Gnaeus Mallius Maximus GSM ( Global System for Mobile communications: originally from Groupe Spécial Mobile) is the most popular standard for Mobile phones in the

18 December 1997 First telco (then known as Mutiara Swisscom Bhd) to be listed on the Kuala Lumpur Stock Exchange Main Board under the Infrastructure Project Companies category. Events 218 BC - Second Punic War: Battle of the Trebia - Hannibal 's Carthaginian forces defeat those of the

1 January 1998 First operator in Malaysia to launch the highly popular prepaid mobile phone service, DiGi Prepaid. New Year See also New Year The Ancient Romans began their consular year on January 1st since 153 BC Year 1998 ( MCMXCVIII) was a Common year starting on Thursday (link will display full 1998 Gregorian calendar)

1 February 1999 First GSM operator in Malaysia to offer Automatic International Roaming service to the United States of America. Events 1327 - Teenaged Edward III is crowned King of England, but the country is ruled by his mother Queen Year 1999 ( MCMXCIX) was a Common year starting on Friday (link will display full 1999 Gregorian calendar) The United States of America —commonly referred to as the

9 September 1999 First prepaid service provider to introduce the new generation prepaid services which include Quickmail services, Voicemail and International Roaming. Events 1000 - Battle of Svolder, Viking Age. 1379 - Treaty of Neuberg, splitting the Austrian

18 November 1999 First telco to launch a website in Malaysia as well as Asia, known as @DiGi. Events 326 - The old St Peter's Basilica is consecrated 1302 - Pope Boniface VIII issues the Papal bull

December 199 First telco to introduce an e-pay system for convenient airtime reloads for customers.

18 October 2000 First telco in Malaysia to launch a mobile service in line with full deregulation, known as DiGi Mobile One. Events 1009 - The Church of the Holy Sepulchre, a Christian church in Jerusalem, is completely destroyed by the Fatimid

16 March 2001 DiGi's first-ever MTV-licensed SIM Card Package and Reload Coupons was launched nationwide today. Events 597 BC - Babylonians capture Jerusalem, replace Jehoiachin with Zedekiah as king Year 2001 ( MMI) was a Common year starting on Monday according to the Gregorian calendar. The DiGi-MTV SIM Pack and DiGi-MTV Reload Coupons are the first of their kind to be released anywhere in the world. MTV ( Music Television) is an American Cable television network based in New York City.

4 June 2002 First telco in Malaysia to offer Automatic International Roaming and General Packet Radio Services (GPRS) to its prepaid mobile subscribers nationwide, and simultaneously launch an exclusive Loyalty Programme to reward its prepaid subscribers. Events 781 BC - The first historic Solar eclipse is recorded in China. See also 2002 (disambiguation Year 2002 ( MMII) was a Common year starting on Tuesday of the Gregorian calendar. General Packet Radio Service (GPRS is a Packet oriented Mobile Data Service available to users of Global System for Mobile Communications (GSM and DiGi today becomes the first operator in the Asian region to commercially launch General Packet Radio Service (GPRS) services on both prepaid and postpaid platforms.

13 November 2002 First telco to offer DiGi's prepaid customers the country's first auto reload service via an alliance with Citibank. Events 1002 - English king Ethelred orders the killing of all Danes in England, known today as the St Citibank is a major international Bank, founded in 1812 as the City Bank of New York, later First National City Bank of New York. The service allows DiGi's prepaid customers to perform automatic reloads using their credit card.

27 May 2003 DiGi signs a strategic agreement with Siemens Malaysia to upgrade its GSM/GPRS mobile network to next-generation wireless technology, introducing Enhanced Data Rates for Global Evolution (EDGE) in the Klang Valley. Events 927 - Simeon the Great, Tsar of Bulgaria, dies 1120 - Richard III of Capua is anointed Year 2003 ( MMIII) was a Common year starting on Wednesday of the Gregorian calendar. Klang Valley (Lembah Klang is an area in Malaysia comprising Kuala Lumpur and its suburbs and adjoining cities and towns in the state of Selangor

27 August 2003 DiGi becomes the first mobile communications service provider to launch Multimedia Messaging Service (MMS) for both its prepaid and postpaid mobile customers in Malaysia. Events 479 BC - Greco-Persian Wars: Persian forces led by Mardonius are routed by Pausanias, the Spartan

27 April 2004 DiGi launches Malaysia's 1st Prepaid Online Itemized Statement. Events 1124 - David I becomes King of Scotland. 1296 - Battle of Dunbar: The Scots are defeated Till present (2007), DiGi's competitors have not been able to offer this.

14 May 2004 Launch of Malaysia's fastest mobile network with services on DiGi's EDGE (Enhanced Data Rates for Global Evolution) enhanced network in the Klang Valley. Events 1264 - Battle of Lewes: Henry III of England is captured in France making Simon de Montfort the

19 August 2004 First mobile communications service provider to launch Mobile TV on its Enhanced Data for Global Evolution (EDGE) network in Malaysia. Events 43 BC - Octavian, later known as Augustus compels the Roman Senate to elect him Consul.

25 October 2004 Flexi e-load and Talktime Transfer are DiGi's two first-of-its-kind prepaid services. Events 1147 - The Portuguese, under Afonso I, and Crusaders from England and Flanders conquer Lisbon after a Flexi e-load allows DiGi prepaid customers to reload their credit at a dealer by any amount above RM5. Talktime Transfer (TT) is an emergency 'sharing' solution which allows customers to transfer a fixed micro denomination of RM3 to their friends' and family's DiGi accounts.

5 January 2006 DiGi Flexi E-Load for Postpaid. Events 1477 - Battle of Nancy: Charles the Bold is killed and Burgundy becomes part of France. Customers can now pay at over 2,000 Flexi e-load locations nationwide. Customers only pay upon receipt of payment that will be sent via SMS on their mobile phones, subject to a minimum payment of RM20.

19 January 2006 DiGi presents the world's first Mobile Massively Multiplayer Online Game (3MOG), HinterWars, in partnership with Nokia. Events 1419 - Hundred Years' War: Rouen surrenders to Henry V of England completing his reconquest of Normandy. Nokia Corporation (pronunciation /'nɔkiɑ/),,) is a Finnish multinational Communications Corporation, headquartered

6 May 2006 DiGi launches first in Malaysia WAP service Taqwa for religious inspiration and guidance. Events 1527 - Spanish and German troops sack Rome; some consider this the end of the Renaissance. Taqwá (التقوى) is the Islamic concept of " God -consciousness" or Higher consciousness.

Awards

• Mobile Data Service Provider of the Year by Frost & Sullivan Malaysia Telecoms Awards 2005

• Mobile Data Service Provider of the Year by Frost & Sullivan Malaysia Telecoms Awards 2006

• Best Prepaid Telco Service Provider 2005 by IT publications PC. Com, received in 2006

• Mobile Operator of the Year, Malaysia by Asian Mobile News, received in June 2006

• Malaysia’s CEO of the Year by Business Times, received in 2006

• Malaysia’s Most Innovative Company survey by the Wall Street Journal Asia, received in October 2006

• Mobile Data Service Provider of the Year by Frost & Sullivan Malaysia Telecoms Awards 2007, on 24 May

• Mobile Service Provider of the Year by Frost & Sullivan Malaysia Telecoms Awards 2007, on 24 May

• Wireless Service Provider of the Year by Frost & Sullivan Asia Pacific ICT Awards 2007, on 15 June

Top Shareholders

• Telenor Asia Pte Ltd (Telenor subsidiary in Asia Pacific region)- Owning a 61% majority controlling stake
• Goldman Sachs International (Goldman Sachs)
• SSBT Fund HG22 For Smallcap World Fund, Inc
• Employees Provident Fund Board (Malaysian superannuation fund)

Competitors

DiGi competes directly with Maxis, Celcom (subsidiary of Telekom Malaysia) and U Mobile. Maxis Communications Berhad is the leading Mobile phone service provider in Malaysia. Celcom (Malaysia Berhad is the oldest mobile telecommunications company in Malaysia. Telekom Malaysia Berhad (TM) is the largest telecommunication company in Malaysia and also Southeast Asia 's second-largest telecommunication company Not to be confused with ümobile, a similarly-named company in the Philippines. There are only 4 mobile communications companies in Malaysia at the moment.

Yellow Coverage Fellow TVCs

At the end of 2006, DiGi relaunched its brand campaign after 18 months of absence with Yellow Coverage Fellow (or more officiously called, YCF) through a series of television commercials. A brand is a collection of Images and ideas representing an economic producer more specifically it refers to the descriptive verbal attributes and concrete symbols such as a A television advertisement or television commercial (often just commercial or advert (US or ad (UK is a span of television programming produced Originally called Yellow Man, until renamed by DiGi's marketing team, YCF was created by Naga DDB, DiGi's advertising agency.

Entitled “DiGi Yellow“, and taglined “DiGi’s WIDEST Coverage. Always with you. “, the commercials incorporated an upbeat theme song "I Will Follow You" that is based on the 1963 Billboard Hot 100 No. 1 song "I Will Follow Him" by Little Peggy March. " I Will Follow Him " is a song recorded by Little Peggy March. Peggy March (born Margaret Annemarie Battavio on March 8, 1948, Lansdale Pennsylvania) is an American pop music Public response to the campaign was very positive as "I Will Follow You" had become a catch phrase among the Malaysian public.

The Brand campaign has the top unaided recall currently in a Malaysian Q1 2007 survey conducted by Research International and one of the most successful brand campaign in Malaysia since the Golden Dreams campaign by cigarette brand B&H. A cigarette ( French "small Cigar " from cigar + -ette) is a product consumed through Smoking and manufactured

External links

• DiGi.Com Berhad Website
• DiGi posts net profit of RM496 million
• Latest Updates of DiGi in Telco Talk Malaysia