|Founded||June 6, 1925|
|Founder||Walter P. Chrysler|
|Headquarters||Auburn Hills, Michigan, USA|
|Key people||Robert Nardelli, Chairman & CEO|
Thomas W. LaSorda, Vice-Chairman & President
Jim Press, Vice-Chairman & President
|Products||automobiles, light trucks and vans|
|Parent||Cerberus Capital Management (80. The term privately held company refers to ownership of a business company in two different ways first referring to ownership by non-governmental organizations and second Events 1508 - Maximilian I Holy Roman Emperor, is defeated in Friulia by Venetian forces; he is forced to sign a three-year Year 1925 ( MCMXXV) was a Common year starting on Thursday (link will display the full calendar of the Gregorian calendar. An entrepreneur is a person who has possession over a company enterprise, or Venture, and assumes significant accountability for the inherent risks and the outcome Walter Percy Chrysler ( April 2, 1875 – August 18, 1940) was an American Machinist, Railroad man Automotive industry Auburn Hills is a city in Oakland County in the US state of Michigan. Robert Louis Nardelli (born May 17 1948 in Old Forge Pennsylvania is the chairman and chief executive officer of Chrysler. Thomas W LaSorda (born July 24, 1954 in Windsor, Ontario, Canada) is a Canadian - American Automobile James E Press, is currently Vice Chairman and President of Chrysler LLC as of September 17 2007 For other uses of this term see Industry (disambiguation An industry (from Latin industrius, "diligent industrious" In Marketing, a product is anything that can be offered to a Market that might satisfy a want or need Employment is a Contract between two parties, one being the employer and the other being the employee. A holding company is a company that owns part all or a majority of other companies' outstanding Stock. Cerberus Capital Management LP is one of the largest Private equity investment firms in the USA 1%)|
Daimler AG (19. Daimler AG ( (formerly DaimlerChrysler AG) is a German car corporation (not to be confused with the British car-maker Daimler Motor Company) and 9%)
|Divisions||Chrysler, Dodge, ENVI, Jeep, Mopar, Chrysler Financial|
|Subsidiaries||Chrysler Canada, Chrysler Australia, GEM|
Chrysler LLC is an American automobile manufacturer that has been producing automobiles since 1925 and from 1914 under the Dodge name. A division of a business entity is a portion of that business that operates under a different name Chrysler is the Flagship brand of Chrysler LLC, named after founder Walter Chrysler. Dodge is a United States -based brand of Automobiles Sport utility vehicles and Trucks manufactured and marketed by Chrysler LLC For other uses of the word see Envi (disambiguation. ENVI is a division of Chrysler LLC whose purpose is creating electric-drive Jeep is an Automobile Marque (and registered trademark of Chrysler. Mopar (short for MO tor PAR ts is the automobile parts and service arm of Chrysler LLC. Chrysler Financial is the financial services provider of Chrysler LLC. A subsidiary, in business matters is an entity that is controlled by a bigger and more powerful entity Chrysler Canada Inc is Chrysler 's Canadian division Incorporated in 1925 the Chrysler Corporation of Canada gained complete control of a Maxwell-Chalmers Chrysler Australia is a trading name for DaimlerChrysler Australia/Pacific Pty Ltd Green Eco Mobility (formerly Global Electric Motorcars, abbreviated as GEM September 2008 GEM announces the introduction of the A website (alternatively web site or Web site, a back-construction from the Proper noun World Wide Web) is a collection of Web pages The United States of America —commonly referred to as the The automotive industry is the industry involved in the design development manufacture marketing and sale of Motor vehicles In 2007 more than 73 million motor vehicles Year 1925 ( MCMXXV) was a Common year starting on Thursday (link will display the full calendar of the Gregorian calendar. Year 1914 ( MCMXIV) was a Common year starting on Thursday (link will display the full calendar of the Gregorian calendar (or a Common year Dodge is a United States -based brand of Automobiles Sport utility vehicles and Trucks manufactured and marketed by Chrysler LLC From 1998 to 2007, Chrysler and its subsidiaries were part of the German based DaimlerChrysler (now Daimler AG). Year 1998 ( MCMXCVIII) was a Common year starting on Thursday (link will display full 1998 Gregorian calendar) Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Germany, officially the Federal Republic of Germany ( ˈbʊndəsʁepuˌbliːk ˈdɔʏtʃlant is a Country in Central Europe. Daimler AG ( (formerly DaimlerChrysler AG) is a German car corporation (not to be confused with the British car-maker Daimler Motor Company) and Prior to 1998, Chrysler Corporation traded under the "C" symbol on the NYSE. Year 1998 ( MCMXCVIII) was a Common year starting on Thursday (link will display full 1998 Gregorian calendar) Under DaimlerChrysler, the company was named "DaimlerChrysler Motors Company LLC", with its U. S. operations generally referred to as the "Chrysler Group".
On May 14, 2007 DaimlerChrysler AG announced the sale of 80. Events 1264 - Battle of Lewes: Henry III of England is captured in France making Simon de Montfort the Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Daimler AG ( (formerly DaimlerChrysler AG) is a German car corporation (not to be confused with the British car-maker Daimler Motor Company) and 1% of Chrysler Group to American private equity firm Cerberus Capital Management, L. In Finance, private equity is an Asset class consisting of equity Securities in operating companies that are not Publicly traded on Cerberus Capital Management LP is one of the largest Private equity investment firms in the USA P. , although Daimler continues to hold a 19. 9% stake. It is then that the company gained its current name.  The deal was finalized on August 3, 2007. Events 8 - Roman Empire General Tiberius defeats Dalmatians on the river Bathinus. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. 
On August 6, 2007, after the announcement of the spin-off to Cerberus, the Chrysler LLC, or "The New Chrysler", unveiled a new company logo and launched its new website with a variation of the previously used Pentastar logo. Events 1538 - Bogotá, Colombia, is founded by Gonzalo Jiménez de Quesada. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Robert Nardelli also became Chairman and CEO of Chrysler under the ownership of Cerberus. Robert Louis Nardelli (born May 17 1948 in Old Forge Pennsylvania is the chairman and chief executive officer of Chrysler. Chrysler is now the world's largest private automaker.
The company was founded by Walter P. Chrysler on June 6, 1925, when the Maxwell Motor Company was re-organized into the Chrysler Corporation. Walter Percy Chrysler ( April 2, 1875 – August 18, 1940) was an American Machinist, Railroad man Automotive industry Events 1508 - Maximilian I Holy Roman Emperor, is defeated in Friulia by Venetian forces; he is forced to sign a three-year Year 1925 ( MCMXXV) was a Common year starting on Thursday (link will display the full calendar of the Gregorian calendar. The Maxwell was a brand of Automobiles manufactured in the United States of America from about 1904 to 1925 
Walter Chrysler had originally arrived at the ailing Maxwell-Chalmers company in the early 1920s, having been hired to take over and overhaul the company's troubled operations (just after having done a similar rescue job at the Willys car company). Chalmers Motor Car Company was a United States based Automobile company located in Detroit Michigan. Willys was the brand name used by the United States Automobile company Willys-Overland Motors best known for its production of military and civilian
In late 1923 production of the Chalmers automobile was ended.
Then in January of 1924 Walter Chrysler launched the well-received Chrysler automobile. The Chrysler was a 6-cylinder automobile, designed to provide customers with an advanced, well-engineered car, but at a more affordable price than they might expect. (Elements of this car are traceable back to a prototype which had been under development at Willys at the time that Walter Chrysler was there). A prototype is an original type form or instance of something serving as a typical example basis or standard for other things of the same category
The Maxwell was then dropped after its 1925 model year run, although in truth the new line of lower-priced 4-cylinder Chryslers which were then introduced for 1926 were basically Maxwells which had been re-engineered and rebranded. The straight-4 or inline-4 engine (often abbreviated I4 or L4) is a four cylinder Internal combustion engine with all four cylinders
It was during this period that Walter Chrysler assumed the presidency of the company, with the company then ultimately incorporated under the Chrysler name.
The advanced engineering and testing that went into Chrysler Corporation cars helped to push the company to the second-place position in U. S. sales by 1936, a position it would last hold in 1949. Among the innovations in its early years would be the first practical mass-produced four-wheel hydraulic brakes, a system nearly completely engineered by Chrysler with patents assigned to Lockheed, and rubber engine mounts to stop vibration. The original 1924 Chrysler included a carburetor air filter, high compression engine, full pressure lubrication, and an oil filter, at a time when most autos came without these features.
Chrysler developed a road wheel with a ridged rim, designed to keep a deflated tire from flying off the wheel. This safety wheel was eventually adopted by the auto industry worldwide.
In 1928, Chrysler Corporation began dividing their vehicle offerings by price class and function. The Plymouth brand was introduced and aimed at the low-priced end of the market by re engineering and rebadging Chrysler's 4-cylinder models. Plymouth (founded 1928 - dissolved 2001 is a Marque of Automobile based in the United States, marketed by the Chrysler Corporation For a list of vehicles that have been badge engineered see List of badge engineered vehicles. At the same time, the DeSoto marque was introduced in the medium-price field. The DeSoto (sometimes De Soto) was a brand of Automobile based in the United States, manufactured and marketed by the Chrysler Corporation Shortly thereafter, Chrysler bought the Dodge Brothers automobile and truck company and launched the Fargo range of trucks. Dodge is a United States -based brand of Automobiles Sport utility vehicles and Trucks manufactured and marketed by Chrysler LLC Fargo was a brand of Truck manufactured and sold in Canada by the By the late 1930s, the DeSoto and Dodge divisions would trade places in the corporate hierarchy. Dodge is a United States -based brand of Automobiles Sport utility vehicles and Trucks manufactured and marketed by Chrysler LLC This proliferation of marques under Chrysler's umbrella might have been inspired by the similar strategy employed successfully by General Motors. General Motors Corporation ( GM) ( is a multinational automobile manufacturer founded in 1908 and headquartered in the United States. Beginning in 1955, Imperial, formerly the top model of the Chrysler brand, became a marque of its own, and in 1960, the Valiant was introduced likewise as a distinct marque. for Chrysler branded models before 1955 and after 1983 see Chrysler Imperial Imperial was the Chrysler Corporation 's prestige For Imperial models sold under its own marque (1955-1975 1981-83 see Imperial (automobile For the type of rose see Chrysler Imperial Rose The Plymouth Valiant is an Automobile manufactured by the Plymouth division of Chrysler Corporation in the United States from 1960 to 1976 In the US market, Valiant was made a model in the Plymouth line and the DeSoto name was withdrawn for 1961. With those exceptions per applicable year and market, Chrysler's range from lowest to highest price from the 1940s through the 1970s was Valiant, Plymouth, Dodge, DeSoto, Chrysler, and Imperial. For Imperial models sold under its own marque (1955-1975 1981-83 see Imperial (automobile For the type of rose see Chrysler Imperial Rose After acquiring AMC in 1987, Chrysler fulfilled one of AMC's conditions of sale by creating the Eagle marque in 1988 to be sold at existing AMC-Jeep dealers. American Motors Corporation (AMC was an American automobile company formed on January 14 1954 by the merger of the Nash-Kelvinator Corporation Eagle was a Marque of the Chrysler Corporation following the purchase of American Motors Corporation (AMC and aimed at the enthusiast driver Jeep is an Automobile Marque (and registered trademark of Chrysler. The Eagle brand lasted just a decade, being discontinued in 1998, while Plymouth was ended three years later.
By 2001 and as of 2008, the company has three marques worldwide: Dodge, Jeep, and Chrysler.
In the 1930s, the company created a formal vehicle parts division under the MoPar brand (a portmanteau of Motor Parts), with the result that "Mopar" remains a colloquial term for vehicles produced by Chrysler Corporation. Mopar (short for MO tor PAR ts is the automobile parts and service arm of Chrysler LLC. The MoPar (later Mopar) brand was not used in Canada, where parts were sold under the Chryco and AutoPar brands, until the Mopar brand was phased into the Canadian market beginning in the late 1970s.
Chrysler's Airtemp marque for stationary and mobile air conditioning, refrigeration, and climate control was launched with the first installation in 1930's Chrysler Building, though the Airtemp Corporation would not be incorporated until 1934, when it used a former Maxwell factory. The term air conditioning refers to the cooling and dehumidification of indoor air for Thermal comfort. Refrigeration is the process of removing Heat from an enclosed space or from a substance and moving it to a place where it is unobjectionable HVAC (pronounced either "H-V-A-C" or occasionally " H-vak " is an Initialism or Acronym that stands for " Heating The Chrysler Building is an Art Deco Skyscraper in New York City, located on the east side of Manhattan at the intersection of 42nd Airtemp invented capacity regulators, sealed radial compressors, and the self-contained air conditioning system, along with a superior high-speed radial compressor, and by 1941 had over 500 dealers selling its air conditioning and heating systems. Vapor-compression refrigeration is one of the many Refrigeration cycles available for use The company supplied medical refrigeration units in World War II, and dominated the industry in the 1940s but slowly fell behind. By the 1970s Airtemp was losing money, and was sold to Fedders in 1976. Fedders Corporation manufactures air conditioners and other air treatment products 
In 1934 the company introduced the Airflow models, featuring an advanced streamlined body, among the first to be designed using aerodynamic principles. The Chrysler Airflow was an Automobile produced by the Chrysler Corporation from 1934 to 1937 Chrysler created the industry's first wind tunnel to develop them. A wind tunnel is a research tool developed to assist with studying the effects of air moving over or around solid objects Buyers rejected its styling, and the more conventionally-designed Dodge and Plymouth cars pulled the firm through the Depression years. Plymouth was one of only a few marques that actually increased sales during the cash-strapped thirties.
The unsuccessful Airflow had a chilling effect on Chrysler styling and marketing, which remained determinedly conservative through the 1940s and into the 1950s, with the single exception of the installation of hidden headlights on the very brief production run of 1942 DeSotos. Engineering advances continued, and in 1951 the firm introduced the first of a long and famous series of Hemi V8s. A Hemi engine (from hemisphere) is an Internal-combustion engine in which the Combustion chambers are of hemispherical form A V8 engine is a V engine with eight cylinders mounted on the Crankcase in two banks of four cylinders in most cases set at a right angle to each other In 1955 things brightened with the introduction of Virgil Exner's successful Forward Look designs. Virgil Max "Ex" Exner Sr was an Automobile Designer for numerous American companies notably Chrysler and Studebaker Forward Look was a design theme employed by Virgil Exner in styling the 1955 through 1961 Chrysler Corporation vehicles With the inauguration of the second generation Forward Look cars for 1957, Torsion-Aire suspension was introduced. This was not air suspension, but an indirect-acting, torsion-spring front suspension system which drastically reduced unsprung weight and shifted the car's center of gravity downward and rearward. In a ground Vehicle with a suspension, the unsprung weight (or more properly the unsprung mass) is the mass of the suspension Wheels This resulted in both a smoother ride and significantly improved handling. A rush to production of the 1957 models led to quality control problems including poor body fit and finish, resulting in significant and early rusting. This, coupled with a national recession, found the company again in recovery mode.
Starting in the 1960 model year, Chrysler built all their passenger cars with Unibody (unit-body or monocoque) construction, except the Imperials which retained body-on-frame construction until 1967. Monocoque, from the French for single ( mono) and shell ( coque) is a construction technique that supports structural load by using an object's external Chrysler thus became the only one of the Big Three American automakers (General Motors Corporation, Ford Motor Company, and Chrysler) to offer unibody construction on the vast majority of their product lines. General Motors Corporation ( GM) ( is a multinational automobile manufacturer founded in 1908 and headquartered in the United States. Ford Motor Company is an American Multinational corporation and the world's fourth largest automaker based on Worldwide vehicle sales, following This construction technique, now the worldwide standard, offers advantages in vehicle rigidity, handling, and crash safety, while reducing squeak and rattle development as the vehicle ages. Chrysler's new compact line, the Valiant, opened strong and continued to gain market share for over a decade. Valiant was introduced as a marque of its own, but the Valiant line was placed under the Plymouth marque for US-market sales in 1961. The 1960 Valiant was the first production automobile with an Alternator rather than a electrical generator as standard equipment. alternator is an electromechanical device that converts mechanical energy to Alternating current electrical energy In Electricity generation, an electrical generator is a device that converts Mechanical energy to Electrical energy, generally using Electromagnetic It proved such an improvement that it was used in all Chrysler products in 1961. The DeSoto marque was withdrawn from the market after the introduction of the 1961 models due in part to the broad array of the Dodge lines and the general neglect of the division. The same affliction plagued Plymouth as it also suffered when Dodge crept into Plymouth's price range. This would eventually lead to the demise of Plymouth several decades later. An ill-advised downsizing of the full-size Dodge and Plymouth lines in 1962 hurt sales and profitability for several years.
In April 1964, the Plymouth Barracuda, which was a Valiant sub-model, was introduced. The Plymouth Barracuda is a car that was manufactured by the Plymouth division of the Chrysler Corporation from 1964 through 1974 The Plymouth Barracuda is a car that was manufactured by the Plymouth division of the Chrysler Corporation from 1964 through 1974 The huge glass rear window and sloping roof were polarizing styling features. Barracuda was released almost two weeks before Ford's Mustang, and so the Barracuda was chronologically the first pony car. The Ford Mustang sports coupe, manufactured by the Ford Motor Company, was initially based on the Ford Falcon The pony car is a class of Automobile launched and inspired by the Ford Mustang in 1964 Unlike the Mustang, Barracuda didn't do as well in sales as other division's models. Even so the Mustang still outsold the Barracuda 10-to-1 between April 1964 and August 1965.
In the 1960s Chrysler expanded into Europe, attaining a majority interest in the British Rootes Group in 1964, Simca of France and Barreiros of Spain, to form Chrysler Europe. The Rootes Group was a British Automobile manufacturer which was based in the Midlands and south of England. Simca redirects here for other uses of that term see SIMCA (disambiguation. In the 1960s Chrysler sought to become a world producer of Automobiles The company had never had much success outside North America contrasting with Ford 's worldwide For the Rootes Group one outcome of this take over was the launch of the Hillman Avenger in 1970 (briefly sold in the US as the Plymouth Cricket), which sold in Britain alongside the rear-engined Imp and the Hunter. During the 1970s the former Rootes Group got into severe financial difficulties. The Simca and Barreiros divisions were more successful, but in the end the various problems were overwhelming and the firm gained little from these ventures. Chrysler sold these assets to PSA Peugeot Citroën in 1978, which in turn sold the British and Spanish truck production lines to Renault of France . PSA Peugeot Citroën (previously Peugeot Société Anonyme) is a French Automobile and Motorcycle manufacturer; these Renault Trucks is a French truck manufacturer with its corporate headquarters at Saint-Priest near Lyon.
More successfully, at this same time the company helped create the muscle car market in the U. S. , first by producing a street version of its Hemi racing engine and then by introducing a legendary string of affordable but high-performance vehicles such as the Plymouth GTX, Plymouth Road Runner, and Dodge Charger. The Plymouth GTX was introduced as the Belvedere GTX in 1967 by the Plymouth division to be a "gentleman's" Muscle car. The Plymouth Road Runner was the no-frills Muscle car version of intermediate Belvedere and Satellite built by the Plymouth division of The Dodge Charger was a model of Car produced by Dodge. The 1966 to 1974 Chargers were sporty models based on the Chrysler B platform The racing success of several of these models on the NASCAR circuit burnished the company's engineering reputation. The National Association for Stock Car Auto Racing ( NASCAR) is the largest sanctioning body of Stock cars in the United States.
The 1970s brought both success and crisis. The 1973 oil crisis coincided with new EPA emission standards, which presented major challenges to the Big Three car makers. The muscle cars of the 60s had been developed without much regard for economy or emissions, but now all automobile manufacturers had to develop smaller, lighter engines that ran much cleaner and still produced enough power to move large automobiles. The Japanese were much quicker to develop new-generation engines, and were aided by the fact that their cars were generally much lighter than their American competitors.
Ford, GM and Chrysler were all guilty of failing to design for the future and had much longer development times than the Japanese. In the early 70s they had no choice but to retrofit and detune their legacy engines to meet emission requirements, which resulted in poor fuel economy just when fuel prices were rising. There was a rush of sales for the aging but stalwart compacts, but sales for full-size cars were dismal. After participating in the excitement of the muscle-car days, Chrysler presented body styles that were uninspired, with lethergic performance and poor fuel economy. 1974 would also mark the end of the Barracuda (and the similar Dodge Challenger) after the redesigned ponycars introduced for 1970 had failed to attract buyers in the shrinking market segment. Dodge Challenger is the name of three different Automobile models marketed by the Dodge division of Chrysler LLC since 1970
Chrysler's manufacturing costs were significantly higher than any other major car company's. Some of their factories dated back to Maxwell days; one required a car being assembled to be elevatored to the second floor.
At mid-decade, the company scored a conspicuous success with its first entry in the personal luxury car market, the Chrysler Cordoba. A personal luxury car is a marketing term used to describe highly styled Luxury vehicle intended for the comfort and satisfaction of its owner/driver sacrificing Chrysler Cordoba was the name of an intermediate personal luxury coupe sold by Chrysler Corporation in North America from 1975 to 1983 The introduction of the Dodge Aspen/Plymouth Volare twins in 1976 did not repeat the success of the discontinued Valiant/Dodge Dart line, and the company had delayed in producing a domestic entry in the now-important subcompact market. The Dodge Aspen, produced from 1976 to 1980 was a Compact car from Chrysler Corporation 's Dodge division its Plymouth - branded The Dodge Aspen, produced from 1976 to 1980 was a Compact car from Chrysler Corporation 's Dodge division its Plymouth - branded The Dodge Dart was an automobile built by the Dodge division of the Chrysler Corporation from 1960 to 1976 Chrysler Europe essentially collapsed in 1977, and was offloaded to Peugeot the following year, ironically just after having helped design the new Plymouth Horizon and Dodge Omni, on which the desperate company was pinning its hopes. For the article about the bicycle manufacturer see Cycles Peugeot. The Dodge Omni and the similar Plymouth Horizon were Front wheel drive cars introduced by the Dodge and Plymouth divisions of Chrysler Corporation The Dodge Omni and the similar Plymouth Horizon were Front wheel drive cars introduced by the Dodge and Plymouth divisions of Chrysler Corporation Shortly thereafter, Chrysler Australia, which was now producing a rebadged Japanese Mitsubishi Galant, was sold to Mitsubishi Motors. Chrysler Australia is a trading name for DaimlerChrysler Australia/Pacific Pty Ltd For a list of vehicles that have been badge engineered see List of badge engineered vehicles. For a topic outline on this subject see List of basic Japan topics. The Mitsubishi Galant is an Automobile manufactured by Mitsubishi Motors since 1969 is the sixth largest Automaker in Japan and the seventeenth largest in the world by global unit sales The subcompact Horizon was reaching the US market as the second gas crisis struck, devastating sales of Chrysler's larger cars and trucks, and the company had no strong compact line to fall back on. Later the Horizon was produced and developed in Finland and marketed in Scandinavia as Talbot Horizon. Talbot is an Automobile brand whose history is one of the industry's most complex After the Peugeot bought Talbot and the new version of Horizon was named as Peugeot 309. For the article about the bicycle manufacturer see Cycles Peugeot. The Peugeot 309 is a Small family car designed and manufactured by Peugeot between 1985 and 1993 and between 1994 and 1997 in India by PAL-Peugeot Ltd
The Chrysler Corporation on September 7, 1979 petitioned the United States government for US$1. Events 1251 BC - A Solar eclipse on this date might mark the birth of legendary Heracles at Thebes Greece. Year 1979 ( MCMLXXIX) was a Common year starting on Monday (link displays the 1979 Gregorian calendar) The United States dollar ( sign: $; code: USD) is the unit of Currency of the United States; it has also been 5 billion in loan guarantees to avoid bankruptcy. Bankruptcy is a legally declared inability or impairment of ability of an individual or organization to pay their Creditors Creditors may file a bankruptcy petition against At the same time former Ford executive Lee Iacocca was brought in as CEO. Ford Motor Company is an American Multinational corporation and the world's fourth largest automaker based on Worldwide vehicle sales, following Lido Anthony "Lee" Iacocca (born October 15, 1924) is an American businessman most commonly known for his revival of the A chief executive officer ( CEO) or chief executive is typically the highest-ranking corporate officer ( executive) or administrator He proved to be a capable public spokesman, appearing in advertisements to advise customers that "If you find a better car, buy it. " He would also provide a rallying point for Japan-bashing and instilling pride in American products. His book Talking Straight was a response to Akio Morita's Made in Japan. Talking Straight ( 1988 Bantam Books) is a book written by Lee Iacocca, then CEO of Chrysler Motors with Sonny Kleinfeld Akio Morita (盛田昭夫 Morita Akio, January 26 1921 in Tokoname Aichi, Japan &ndash October 3 1999 in Tokyo) was a co-founder of Made in Japan is a book about the Japanese Sony corporation It was written with the assistance of Edwin M
The United States Congress reluctantly passed the "Chrysler Corporation Loan Guarantee Act of 1979" (Public Law 96-185) on December 20, 1979 (signed into law by President Jimmy Carter on January 7, 1980), prodded by Chrysler workers and dealers in every congressional district who feared the loss of their livelihoods. The United States Congress is the bicameral Legislature of the federal government of the United States of America, consisting of two houses Events 69 - Vespasian, formerly a general under Nero, enters Rome to claim the title of Emperor. Year 1979 ( MCMLXXIX) was a Common year starting on Monday (link displays the 1979 Gregorian calendar) James Earl "Jimmy" Carter Jr (born October 1 1924 was the thirty-ninth President of the United States, serving from 1977 to 1981 and the recipient of the 2002 Events 1325 - Alfonso IV becomes King of Portugal. 1558 - France takes Calais, the last continental Year 1980 ( MCMLXXX) was a Leap year starting on Tuesday (link displays the 1980 Gregorian calendar) The military then bought thousands of Dodge pickup trucks which entered military service as the Commercial Utility Cargo Vehicle M-880 Series. The Commercial Utility Cargo Vehicle or CUCV Program was instituted to provide the United States military with a cheaper vehicle to augment the purpose-built but expensive With such help and a few innovative cars (such as the K-car platform), especially the invention of the minivan concept, Chrysler avoided bankruptcy and slowly recovered. The Chrysler Corporation 's K-cars were compact-to-midsize cars designed to carry six adults on two Bench seats and were aimed not only to replace Chrysler's nominally-compact
In February 1982 Chrysler announced the sale of Chrysler Defense, its profitable defense subsidiary to General Dynamics for US$348. General Dynamics Corporation ( is a defense conglomerate formed by Mergers and Divestitures and as of 2008 it is the fifth largest Defense contractor 5 million. The sale was completed in March 1982 for the revised figure of US$336. 1 million. 
By the early 1980s, the loans were being repaid at a brisk pace and new models based on the K-car platform were selling well. A joint venture with Mitsubishi called Diamond Star Motors strengthened the company's hand in the small car market. A joint venture (often abbreviated JV) is an entity formed between two or more parties to undertake economic activity together Diamond-Star Motors (commonly abbreviated to DSM) was an Automobile -manufacturing joint venture between the Chrysler Corporation and Mitsubishi Chrysler acquired AMC in 1987, primarily for its Jeep brand, although the failing Eagle Premier would be the basis for the Chrysler LH platform sedans. American Motors Corporation (AMC was an American automobile company formed on January 14 1954 by the merger of the Nash-Kelvinator Corporation Jeep is an Automobile Marque (and registered trademark of Chrysler. The Eagle Premier was an Automobile developed by the American Motors Corporation (AMC and Renault partnership The LH platform was Chrysler 's second-most well-known Automobile platform after the Chrysler K platform of the 1980s This bolstered the firm, although Chrysler was still the weakest of the Big Three.
Another significant aspect of Chrysler's recovery was the revitalization of the company's manufacturing facilities, led by Richard Dauch. The factories were streamlined with more efficient machinery, more robots, better paint equipment, and so on. The resultant improvements in efficiency and vehicle quality played a big role in saving the company.
In the early 1990s, Chrysler made its first steps back into Europe, setting up car production in Austria, and beginning right hand drive manufacture of certain Jeep models in a 1993 return to the UK market. Austria (Österreich ( officially the Republic of Austria (Republik Österreich The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom, the UK or Britain,is a Sovereign state located The continuing popularity of Jeep, bold new models for the domestic market such as the Dodge Ram pickup, Dodge Viper (badged as "Chrysler Viper" in Europe) sports car, and Plymouth Prowler hot rod, and new "cab forward" front-wheel drive LH sedans put the company in a strong position as the decade waned. This article is about the full-size truck For other uses such as the full-size van see Dodge Ram (disambiguation. The Dodge Viper is a V10 -powered Sports car manufactured by the Dodge division of Chrysler LLC. The Plymouth Prowler is a " Retro "-styled production car built between 1997 and 2002 however no 1998 model was offered The term cab forward refers to various rail and Road Vehicle designs which place the driver's compartment substantially farther towards the front than Front-wheel drive (or FF layout) is a form of engine / transmission layout used in Motor vehicles where the engine drives the front Wheels The LH platform was Chrysler 's second-most well-known Automobile platform after the Chrysler K platform of the 1980s
In 1998 Daimler-Benz purchased Chrysler, forming DaimlerChrysler AG. Daimler-Benz AG was a German manufacturer of automobiles motor vehicles and engines which was founded in 1926 Chrysler Corporation then was legally renamed DaimlerChrysler Motors Company LLC, while its total operations began doing business as Chrysler Group. This was initially declared to be a merger of equals, but it quickly became evident that Daimler-Benz was the dominant partner. Despite offering a range of attractive models, Chrysler went into another of its financial tailspins soon after the merger, greatly depressing the stock price of the merged firm and causing alarm at headquarters in Germany, which sent CEO Dieter Zetsche to take charge. Dr Dieter Zetsche (born on May 5, 1953 in Istanbul, Turkey) is a German businessman and CEO of Daimler AG, Head of The Plymouth brand was phased out in 2001, and plans for cost cutting by sharing of platforms and components began. The strongly Mercedes-influenced Chrysler Crossfire was one of the first results of this program. The Chrysler Crossfire is a Rear-wheel drive, Sports car marketed by Chrysler as both coupé and roadster and built for Chrysler A return to rear-wheel drive was announced, and in 2004 a new Chrysler 300 using this technology and a new Hemi V8 appeared and was successful. The Chrysler 300 is a Full-size car designed by Haitian-Canadian Ralph Gilles. Financial performance began to improve, with Chrysler providing a significant share of DaimlerChrysler profits due to restructuring efforts at the Mercedes Car Group. The partnership with Mitsubishi was dissolved as DaimlerChrysler divested its stake in the firm due to Mitsubishi's demand for more control in the management.
According to the April 2007 issue of Der Spiegel, CEO Dieter Zetsche expressed a desire to dismantle Chrysler and sell off the majority stake and at the same time keep Chrysler "dependent" upon Mercedes-Benz after the sale. Der Spiegel (pronounced /deːɐ ˈʃpiːɡəl/ German for "The Mirror" is a German weekly Magazine, published in Hamburg Mercedes-Benz is a German manufacturer of luxury Automobiles Buses coaches and Trucks It is currently a division of the 
On April 4, 2007 Dieter Zetsche said that the company was negotiating the sale of Chrysler, which was rumored for weeks before the announcement. Events 1581 - Francis Drake completes a circumnavigation of the world and is knighted by Elizabeth I. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. One day after, investor Kirk Kerkorian placed a 4. Kerkor "Kirk" Kerkorian (born June 6, 1917) is an Armenian-American Billionaire, and president/ CEO of Tracinda 5 billion dollar bid for Chrysler. On 12 April Magna International of Canada announced it was searching for partners to place a bid for Chrysler. Events 467 - Anthemius is elevated to Emperor of the Western Roman Empire. Magna International Inc ( is a Canadian company based in Aurora Ontario. Country to "Dominion of Canada" or "Canadian Federation" or anything else please read the Talk Page Magna's offer was outbid.
On 2007-05-14 DaimlerChrysler AG announced that it would sell 80. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 1264 - Battle of Lewes: Henry III of England is captured in France making Simon de Montfort the 1 % of its stake in the Chrysler Group to Cerberus Capital Management for $7.4 Billion. Cerberus Capital Management LP is one of the largest Private equity investment firms in the USA The United States dollar ( sign: $; code: USD) is the unit of Currency of the United States; it has also been After the transaction was to complete, Chrysler Group (DaimlerChrysler Corporation) would officially become Chrysler Holding LLC (changed to Chrysler LLC upon completion of the sale), with two subsidiaries – Chrysler Motors LLC (new name of DaimlerChrysler Motors Company), which will produce Chrysler/Dodge/Jeep vehicles, and Chrysler Financial Services LLC (new name of DaimlerChrysler Financial Services Americas LLC), which will take over the current operations of Chrysler Financial. DaimlerChrysler AG plans to change its name to Daimler AG pending shareholder approval sometime this fall.  On August 7th, 2007 Chrysler named Robert L. Nardelli Chief Executive. Robert Louis Nardelli (born May 17 1948 in Old Forge Pennsylvania is the chairman and chief executive officer of Chrysler.  On August 28, 2007, Chrysler hired Deborah Meyer, former Vice-President of Marketing at Lexus, to become Vice-President and Chief Marketing Officer for their marketing team.  On September 6th, 2007 Chrysler named James Press, formerly Toyota's highest ranking American executive, as their co-president.  A day later, Chrysler named Phil Murtaugh, formerly the Vice-President of Shanghai Automotive Industry Corporation, as CEO of their Asian Operations. The Shanghai Automotive Industry Corporation ( ( abbreviated 上汽 Shàngqì or SAIC, pronounced) is a Chinese Automobile manufacturer which ranks 
On October 10, 2007 the new company experienced its first labor dispute. Events 680 - Battle of Karbala: Shia Imam Husayn bin Ali, the grandson of the Prophet Muhammad, is decapitated Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. A strike deadline of 11 a. m. had been set by the United Auto Workers (UAW) union leadership pending successful negotiation of a new contract patterned after the pact with GM. Template talkInfobox Union for usage -->The United Automobile Aerospace and Agricultural Implement Workers of America International General Motors Corporation ( GM) ( is a multinational automobile manufacturer founded in 1908 and headquartered in the United States. As the talks progressed past the deadline, most Chrysler unionized workers walked off their jobs. With media speculation about the impact of a long strike, an impromptu announcement after 5 p. m. the same day indicated that a tentative agreement had been reached, thus ending the walkout after just over six hours. 
Chrysler collaborates with Tata Motors Limited of India: Tata's all-electric Ace mini truck will be sold through Chrysler's Global Electric Motorcars division. Tata Motors Limited', formerly known as TELCO (TATA Engineering and Locomotive Company is a Multinational corporation headquartered in Mumbai India, officially the Republic of India (भारत गणराज्य inc-Latn Bhārat Gaṇarājya; see also other Indian languages) is a country The Tata Ace is a mini-truck (similar to Japanese Kei Truck) launched in May 2005 by Tata Motors in India Green Eco Mobility (formerly Global Electric Motorcars, abbreviated as GEM September 2008 GEM announces the introduction of the 
Chrysler announced in February 2008 that it would be reducing its product line from 30 models to 15 models. 
With its inception in 1925, Chrysler's logo was a round medallion with a ribbon bearing the name CHRYSLER in uppercase block letters.
Virgil Exner's radical "Forward Look" redesign of Chrysler Corporation's vehicles for the 1955 model year was underscored by the company's adoption of a logo by the same name. Virgil Max "Ex" Exner Sr was an Automobile Designer for numerous American companies notably Chrysler and Studebaker Forward Look was a design theme employed by Virgil Exner in styling the 1955 through 1961 Chrysler Corporation vehicles The Forward Look logo consisted of two overlapped boomerang shapes, suggesting space age rocket-propelled motion. The Space Age is a contemporary period encompassing the activities related to the Space Race, Space exploration, space technology and the cultural developments
In September 1962, the company adopted a logo named Pentastar, made of five triangles arranged so their bases formed the sides of a pentagon. The Pentastar was extensively used on dealer signage, advertisements, and promotional brochures.  Contrary to popular belief, the logo was not intended to symbolize the five automotive brands at the time: Plymouth, Dodge, Chrysler, Imperial and Dodge Truck. By 1963 there were only two auto divisions in the United States: Chrysler-Plymouth and Dodge, and there were over a dozen other divisions in the Chrysler Corporation family. Chrysler-Plymouth was a division of the Chrysler Corporation, an American automobile company founded by Walter P The Pentastar was commissioned and designed as a logo usable by all divisions, and which was not tied to any particular automotive styling feature (as had been the case with Forward Look).
Chrysler President Lynn Townsend was looking for a symbol that could be used by all divisions on packaging, stationery, signage and advertising. He wanted something that would be universally recognizable as "Chrysler" to anyone who saw it, in any culture. The Pentastar was simple and easily recognizable, even on revolving signs. The symbol also facilitated Chrysler's expansion in the international market by removing any text that is commonly used in logotypes. A logo ( Greek el λογότυπος = el-Latn logotypos is a graphical element ( Ideogram, Symbol, Emblem, Icon, Sign)
Divisional logos such as Dodge's Fratzog were gradually phased out until, by 1981, all Chrysler divisions used only the Pentastar. Fratzog was the name of the emblem used by Chrysler Corporation 's Dodge Division from September 1962 though 1976 All car brands (Valiant, Plymouth, Dodge, Chrysler, Imperial, Hillman, Humber, Sunbeam, Singer, Simca), truck brands (Fargo, DeSoto, Dodge, Commer, Karrier), and all the other Chrysler divisions (air conditioning systems, heating, industrial engines, marine engines, outboard motors, boats, transmissions, four-wheel drive systems, powdered metal products, adhesives, chemical products, plastics, electronics, tanks, missiles) and services (leasing, finance and Mopar) were identified by the Pentastar. The Plymouth Valiant is an Automobile manufactured by the Plymouth division of Chrysler Corporation in the United States from 1960 to 1976 Plymouth (founded 1928 - dissolved 2001 is a Marque of Automobile based in the United States, marketed by the Chrysler Corporation Dodge is a United States -based brand of Automobiles Sport utility vehicles and Trucks manufactured and marketed by Chrysler LLC Chrysler LLC is an American Automobile manufacturer that has been producing Automobiles since 1925 for Chrysler branded models before 1955 and after 1983 see Chrysler Imperial Imperial was the Chrysler Corporation 's prestige Hillman was a famous British Automobile Marque, manufactured by the Rootes Group. Humber was a British Automobile Marque which could date its beginnings to Thomas Humber 's bicycle company founded in 1868 Sunbeam was a Marque registered by John Marston Co Ltd of Wolverhampton, England, in 1888 Singer was an Automobile company founded in 1905 in Coventry, England Simca redirects here for other uses of that term see SIMCA (disambiguation. Fargo was a brand of Truck manufactured and sold in Canada by the The DeSoto (sometimes De Soto) was a brand of Automobile based in the United States, manufactured and marketed by the Chrysler Corporation Dodge is a United States -based brand of Automobiles Sport utility vehicles and Trucks manufactured and marketed by Chrysler LLC Commer was a British manufacturer of commercial vehicles which existed from 1905 until 1979 Karrier is a marque of car and commercial vehicle the origins of which can be traced back to Clayton and Company a 1904 company from Huddersfield, West Yorkshire Four-wheel drive, 4WD, or 4x4 ("four by four" is a four-wheeled Vehicle with a drivetrain that allows all four Wheels to
The Pentastar appeared consistently but inconspicuously on the lower passenger-side fender of all Chrysler products, including foreign brands, from 1963 into the 1972 model year. Fender is the US English term for the part of an Automobile, Motorcycle or other Vehicle body that frames a wheel well It was placed on the passenger-side fender so it could be viewed by passers-by, a subtle method of getting the symbol ingrained in the public's mind. A nameplate has to be read, but a symbol is recognizable even to the illiterate. Thus North American and European-market cars had the Pentastar on the right fender, while British and Australian-market cars had it on the left. The practice was revived in 1993. The Chrysler brand used a gem-like version of the Pentastar to identify its more upscale status, and its Imperial models employed a combination of the Pentastar and winged icon.
Chrysler began phasing out the Pentastar as vehicle badging in 1993, when the Dodge division adopted the ram logo beginning with the Dodge Intrepid. The Chrysler brand revived the original gold logo in 1994, eventually adopting the winged logo it had used until the 1950s, in 1998. The winged logo appeared on all cars by 1999, however the 2000 Chrysler Voyager used the plain one. The Chrysler Voyager is a Minivan marketed by Chrysler LLC. In the United States, the Chrysler Voyager was produced from 2000 to 2003 as part of the In 1996, Plymouth debuted a new sailboat logo, which was a simplified version of the brand's pre-Pentastar ship logo. The Pentastar's last badging appearance was on the steering wheel, front fender side rub trim, and keys of the Chrysler NS minivans produced from 1996 through 2000 as well as on certain vehicles (although the word CHRYSLER appeared on the steering wheel on some vehicles). A steering wheel (also called a driving wheel or hand wheel) is a type of steering Control in Vehicles and vessels ( Ships and Boats The S platform or S-body is Chrysler 's Minivan platform Descended from the Chrysler K platform, the S formed the basis of the groundbreaking The Pentastar continued to represent Chrysler until the merge with Daimler in 1998, when it was retired. Among the few remaining traces of this motif was a large, star-shaped window at DaimlerChrysler's American headquarters in Auburn Hills, Michigan, and Pentastar Aviation, a former DaimlerChrysler subsidiary which reverted to its original name after being purchased by a member of the Ford family. Auburn Hills is a city in Oakland County in the US state of Michigan. Many dealerships still have signage and other traces still visually apparent to the Pentastar, where a five-Pentastar logo remains in use as the logo of the "Five Star Dealer" service rank.  Despite having been officially retired under Daimler, the Pentastar continued to make a few relatively inconspicuous appearances on Chrysler Group cars and trucks in markings on window glass and on individual components and molded-plastic assemblies.
On May 17, 2007, an internal email stated that Chrysler was going to revive the Pentastar logo, in updated form, after their split from Daimler. Events 1521 - Edward Stafford 3rd Duke of Buckingham, is executed for Treason. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century.  The new three-dimensional Pentastar was formally introduced when Chrysler LLC began doing business as a private company in August 2007. 
The design shown here is an adaptation of the original medallion logo which Chrysler used on its cars at its inception in 1925. The logo was revived for the Chrysler division in 1994, and was surrounded by a pair of silver wings after the Daimler-Benz merger in 1998. When sold to Cerberus, Chrysler readopted the Pentastar (see above) as their corporate logo, although the winged logo is still used on the cars themselves.
For many years, Chrysler developed gas turbine engines for automotive use. A gas turbine, also called a combustion turbine, is a rotary Engine that extracts energy from a flow of Combustion gas Turbines were common in many military vehicles, and Chrysler built many prototypes for passenger cars. In the 1960s, mass production seemed almost ready. Fifty Chrysler Turbine Cars, specialty designed Ghia-bodied coupes were built in 1962 and placed in the hands of regular people for final testing. Chrysler Turbine Cars were Automobiles powered by Gas turbine engines that the Chrysler Corporation assembled in a small plant in Detroit Michigan Carrozzeria Ghia SpA (established 1915 in Turin) is one of the most famous Italian Automobile design and coachbuilding firms established The turbine engines never saw production.
Chrysler intends to pursue these new drive concepts through ENVI, an in-house organization formed late last year with a focus on electric-drive vehicles and related technologies. For other uses of the word see Envi (disambiguation. ENVI is a division of Chrysler LLC whose purpose is creating electric-drive Established in September, 2007, Chrysler's new ENVI division will specifically deal with new all-electric and hybrid vehicles not based on existing vehicles and will be led by Lou Rhodes.
Chrysler LLC brought a wide range of green vehicles to the Detroit Auto Show, including three concept vehicles that incorporate electric drive technologies. The North American International Auto Show (previously called the Detroit Auto Show and often abbreviated NAIAS) is an annual Auto show held in
The Dodge ZEO concept—short for "Zero Emissions Operation"—is an all-electric sport wagon combining a 64-kilowatt-hour lithium-ion battery pack with a 200-kilowatt (268 horsepower) electric motor. The Dodge Zeo is a Concept car revealed on 14 January, 2008 and manufactured by Chrysler. A Crossover &mdash variously called XUV or CUV, for crossover utility vehicle &mdash is a marketing term for a vehicle that derives from a car while borrowing Lithium-ion batteries (sometimes abbreviated Li-ion batteries) are a type of Rechargeable battery in which a Lithium ion moves between the Anode The rear-wheel-drive vehicle accelerates to 60 miles per hour (mph) in less than six seconds and has a range of at least 250 miles.
The Chrysler ecoVoyager concept combines a similar battery pack and motor with a small hydrogen fuel cell to achieve a 300 mile range. The Chrysler ecoVoyager is a Concept car revealed on 14 January, 2008 and manufactured by Chrysler. The vehicle can travel about 40 miles on battery power alone and can accelerate to 60 mph in less than eight seconds.
And the Jeep Renegade concept, a plug-in hybrid, combines a lithium-ion battery pack with dual 200-kilowatt electric motors on each axle. A plug-in hybrid electric vehicle ( PHEV) is a Hybrid vehicle with batteries that can be recharged by connecting a plug to an Electric power The Jeep can travel 40 miles on battery power alone and can travel 400 miles with the help of its 1. 5-liter, 3-cylinder clean diesel engine. The vehicle features a lightweight aluminum architecture.
Chrysler is currently planning at least three hybrid vehicles, the Chrysler Aspen hybrid, Dodge Durango hybrid, and the Dodge Ram including HEMI engines. A hybrid vehicle is a vehicle that uses two or more distinct power sources to propel the vehicle The Chrysler Aspen is a Sport utility vehicle from Chrysler. Launched for the 2007 model year the Aspen is essentially a rebranded Dodge Durango SUV The Dodge Durango is a full-size SUV from Chrysler 's Dodge brand This article is about the full-size truck For other uses such as the full-size van see Dodge Ram (disambiguation. A Chrysler Hemi engine, known by the trademark Hemi, is an Internal combustion engine built by Chrysler that utilizes a hemispherical Chrysler plans to use hybrid technology developed jointly with General Motors and BMW AG in vehicles beyond the two hybrid SUVs it had already announced that it would introduce next year. General Motors Corporation ( GM) ( is a multinational automobile manufacturer founded in 1908 and headquartered in the United States. ( BMW) (Bavarian Motor Works is an independent German automobile manufacturer founded in 1916 
All-new Dodge Ram 1500 pickup will be available as a hybrid in 2010. This article is about the full-size truck For other uses such as the full-size van see Dodge Ram (disambiguation. A hybrid electric vehicle (HEV is a Hybrid vehicle which combines a conventional propulsion system with a Rechargeable energy storage system (RESS The Dodge Ram HEMI Hybrid will combine a two-mode hybrid system with a 5. This article is about the full-size truck For other uses such as the full-size van see Dodge Ram (disambiguation. 7-liter HEMI V-8 engine. For the 2009 Dodge Ram, Chrysler is launching an improved version of its HEMI V-8 engine featuring variable valve timing and a four-cylinder mode with an expanded operating range. The result is more power and torque, along with a 4% increase in fuel economy.
Chrysler has also been experimenting with a Hybrid Diesel truck for Military applications.
Chrysler is in the Advisory Council of the PHEV Research Center. The PHEV Research Center (or Plug-in Hybrid Electric Vehicle Center) in the University of California Davis provides technology and policy guidance to the state and
Chrysler was among the companies boycotted by gay rights groups after removing advertisements from the ABC sitcom Ellen in 1997, which it deemed "controversial. A boycott is a form of Consumer activism involving the act of voluntarily abstaining from using buying or dealing with someone or some other organization as an expression of Lesbian Gay Bisexual and Transgender social movements share related goals of social acceptance of Homosexuality, Bisexuality and Transgenderism Lesbian The American Broadcasting Company ( ABC) is an American Television network. Ellen (originally titled These Friends of Mine for season one is a U "