The Bronco Wine Company is a vintner that produces wines under several brands and is based in Ceres, California . Winemaking, or vinification, is the production of Wine, starting with selection of the Grapes and ending with bottling the finished wine Wine is an Alcoholic beverage made from the fermentation of Grape juice Ceres is a city in Stanislaus County, California, United States. They are the fourth largest producer of wine in the United States. The United States of America —commonly referred to as the
CEO Fred Franzia, nephew of wine legend Ernest Gallo, started Bronco Wine in 1973, after the Franzia winery business was purchased by Coca-Cola and then later by the Wine Group, a privately held bulk wine producer based in San Francisco (the source of the "bag-in-box" wines that bear the Franzia name, but which have no connection to either the Franzia family or to Bronco). A chief executive officer ( CEO) or chief executive is typically the highest-ranking corporate officer ( executive) or administrator E & J Gallo Winery was founded in 1933 by Ernest Gallo and Julio Gallo in Modesto California. Year 1973 ( MCMLXXIII) was a Common year starting on Monday (link will display full calendar of the 1973 Gregorian calendar. Franzia is a brand of Wine produced by The Wine Group, known for its 5-liter " wine in a box " Coca-Cola is a carbonated Soft drink sold in stores restaurants and Vending machines in more than 200 countries The Wine Group, known for its Franzia "wine in a box" is the third largest wine company in the world by volume behind Constellation Brands and the
Bronco owns over 35,000 acres (140 km²) of vineyards most of which is located in California's Central Valley. A vineyard is a Plantation of Grape -bearing Vines grown mainly for Winemaking, but also Raisins Table grapes and non-alcoholic The Central Valley is a large flat valley that dominates the central portion of the U With storage and production facilities in Ceres, Napa Valley, Sonoma Valley, Escalon and Madera this bulk wine producer has the capacity to produce 61 million US gallons (230 million litres) of wine annually. Ceres is a city in Stanislaus County, California, United States. Napa Valley AVA is an American Viticultural Area located in Napa County, California, USA. The Sonoma Valley AVA is an American Viticultural Area in Sonoma County, California, USA which centers on the Sonoma Valley (also Escalon is a city in San Joaquin County, California, United States. Madera is a city in and the County seat of Madera County, California, United States. Total annual sales are approximately 20 million cases.
Bronco Wine is best known for its Charles Shaw brand, commonly nicknamed "Two Buck Chuck", varietals that retail for $1. Charles Shaw is a brand of "extreme value" Wine. All from California Vineyards Charles Shaw wines currently include Cabernet Sauvignon 99 a bottle at Trader Joe's stores in California and some other states. Trader Joe's is a privately held chain of specialty Grocery stores headquartered in Monrovia California. Slightly higher prices prevail elsewhere, due mainly to transportation expense. In the East, it is, for example, called "Three Buck Chuck" or "Four Buck Chuck. "
Franzia's marketing methods contrast with those of his higher priced competitors, although he is also credited with introducing new consumers to the wine market and ultimately to the premium brands. His business model is based on the surplus of grapes that followed the collapse of the dot com market.
Bronco is a contraction of the words "brother" and "cousin", linked by "n", for "and". A profile in SF Weekly noted:
Franzia, his brother, and a cousin co-own Bronco and control at least 35,000 acres (140 km²) of vineyards under cultivation in the Central Valley, more than any other entity, including the E&J Gallo Wine Co. The SF Weekly is a free Alternative weekly Newspaper in San Francisco California. , the industry behemoth co-founded by Franzia's famous uncle, Ernest, and his brother, the late Julio Gallo. Bronco also controls its own distribution company, Classic Wines of California, which gives Franzia and his relatives a leg up on the competition when it comes to getting their products onto store shelves. Theirs is an empire that stretches from near Sacramento to the edge of the Tehachapi Mountains an hour north of Los Angeles, where Bronco is busy planting at least one new "section" -- which is to say, 640 acres (2. 6 km²), or a square mile -- each year. 
As of March 2007 the company has no website, though it owns the domain name broncowineco. com and others.
in 1993 Franzia and Bronco Wine Company were indicted on federal charges of conspiracy to defraud by misrepresenting cheaper grapes as premium Zinfandel and Cabernet Sauvignon. Year 1993 ( MCMXCIII) was a Common year starting on Friday (link will display full 1993 Gregorian calendar) Zinfandel is a variety of red Grape planted in over 10 percent of California wine vineyards Cabernet Sauvignon is one of the world's most widely recognized red Wine grape varieties. Bronco pleaded no contest and paid a $2. la Nolo contendere is a legal term that comes from the Latin for "I will not contend it 5 million fine. Franzia also pled guilty for his involvement, paid a $500,000 fine, stepped down as Bronco's president and member of the company's board of directors and agreed to refrain from having any involvement with grape purchasing for five years in lieu of prison time.
Franzia has also been at odds with California's premium winemakers for several years over his inclusion of Napa and other related appellation terms on labels of his wines. An appellation is a Geographical indication used to identify where the Grapes for a Wine were grown Franzia sued the state of California over implementation of a 2000 law that tightened Federal labeling laws. 2000 ( MM) was a Leap year that started on Saturday of the Common Era, in accordance with the Gregorian calendar. His lawsuit was unsuccessful initially and up through the appeals process as well; he eventually sought certiorari in the United States Supreme Court, but the Court declined to take the case. Certiorari (ˌsɚʃioʊ('rɛri 'rɑri is a legal term in Roman, English, Philippine and American law referring to a type of Writ The Supreme Court of the United States is the highest judicial body in the United States and leads the federal judiciary. 
On May 16, 2008, a pregnant, 17 year-old immigrant worker named Maria Isabel Vasquez Jimenez collapsed and later died while pruning vines at a vineyard east of Stockton, CA owned by West Coast Grape Farming, a division of Bronco Wines. Events 1204 - Baldwin IX Count of Flanders is crowned as the first Emperor of the Latin Empire. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Stockton is a City in California and the seat of San Joaquin County (the fifth largest agricultural county in the United States According to witnesses, foremen did nothing to aid Vasquez Jimenez until at least five minutes after she collapsed. Vasquez Jimenez and her fellow laborers were allowed only one water break per day, with each work day lasting at least ten hours. Additionally, the only water source provided for Vasquez Jimenez and her fellow workers was a 10-minute walk away in temperatures that topped 95 degrees. Employers who are found to have willfully violated heat laws can be fined a maximum of $25,000. The United Farm Workers Union is protesting Vasquez Jimenez's treatment as an "egregious" violation of Cal-OSHA safety regulations. 
The affordable Charles Shaw Chardonnay wine beat out 350 other California chardonnays to win the double gold at the 2007 California State Fair Commercial Wine Competition. Charles Shaw Chardonnay is mass-produced in California and only sold through the quirky Trader Joe's grocery stores. "We choose to sell good quality wines at $2 a bottle because we think it's a fair price," Fred Franzia told ABC News. "We think the other people are charging too much. "