| Benetton Group | |
|---|---|
 | |
| Type | Public (BIT: BEN) |
| Founded | Treviso, Italy (1965) |
| Headquarters | Ponzano Veneto |
| Key people | Luciano Benetton, Chairman Giuliana Benetton, Director Gilberto Benetton, Director Carlo Benetton, Deputy Chairman |
| Industry | Clothing |
| Products | Complete list of Benetton brands |
| Revenue | ▲ €1. A public company usually refers to a company that is permitted to offer its registered securities ( Stock, bonds, etc The Borsa Italiana Sp A, based in Milan, is Italy 's main Stock exchange. Treviso (Venetian Trevizo, French Trévise, Latin Tarvisium) is a city in the Veneto, northern Italy. Italy (Italia officially the Italian Republic, (Repubblica Italiana is located on the Italian Peninsula in Southern Europe, and on the two largest Year 1965 ( MCMLXV) was a Common year starting on Friday (link will display full calendar of the 1965 Gregorian calendar. Ponzano Veneto is a Comune (municipality in the Province of Treviso in the Italian region Veneto, located about 30 km north Four members of the Italian Benetton family founded the Benetton Group S Four members of the Italian Benetton family founded the Benetton Group S Four members of the Italian Benetton family founded the Benetton Group S Four members of the Italian Benetton family founded the Benetton Group S For other uses of this term see Industry (disambiguation An industry (from Latin industrius, "diligent industrious" Clothing (also called clothes, accoutrements, accouterments, or habiliments) protects the Human body from extreme Weather In Marketing, a product is anything that can be offered to a Market that might satisfy a want or need In business revenue or revenues is Income that a company receives from its normal business activities usually from the sale of goods and services Please update other articles as well to avoid contradiction within Wikipedia e 8 billion (2005) |
| Employees | 7,987 (2005) |
| Website | www.benettongroup.com |
Benetton Group S. Year 2005 ( MMV) was a Common year starting on Saturday (link displays full calendar of the Gregorian calendar. Employment is a Contract between two parties, one being the employer and the other being the employee. A website (alternatively web site or Web site, a back-construction from the Proper noun World Wide Web) is a collection of Web pages p. A. is a global clothing brand, based in Treviso, Italy. A brand is a collection of Images and ideas representing an economic producer more specifically it refers to the descriptive verbal attributes and concrete symbols such as a Treviso (Venetian Trevizo, French Trévise, Latin Tarvisium) is a city in the Veneto, northern Italy. Italy (Italia officially the Italian Republic, (Repubblica Italiana is located on the Italian Peninsula in Southern Europe, and on the two largest The name comes from the Benetton family who founded the company in 1965. Four members of the Italian Benetton family founded the Benetton Group S Benetton Group is listed in Milan (BIT: BEN), Frankfurt (FWB: BNG) and New York (NYSE: BNG). The Borsa Italiana Sp A, based in Milan, is Italy 's main Stock exchange. The Borsa Italiana Sp A, based in Milan, is Italy 's main Stock exchange. The Frankfurt Stock Exchange ( FWB Frankfurter Wertpapierbörse) is a Stock exchange located in Frankfurt, Germany. The Frankfurt Stock Exchange ( FWB Frankfurter Wertpapierbörse) is a Stock exchange located in Frankfurt, Germany. The New York Stock Exchange ( NYSE) is a Stock exchange based in New York City. The New York Stock Exchange ( NYSE) is a Stock exchange based in New York City.
Contents |
Early years
In 1955, Luciano Benetton, the eldest of four children, was a 20 year-old salesman in Treviso. Milan (Milano Milan (listen) is one of the largest cities in Italy, located in the plains of Lombardy. Italy (Italia officially the Italian Republic, (Repubblica Italiana is located on the Italian Peninsula in Southern Europe, and on the two largest He saw a market for colourful clothes, and sold a younger brother's bicycle in order to buy his first second-hand knitting machine. His initial small collection of sweaters received a positive response in local stores in the Veneto region, and soon after he asked his sister and two younger brothers, Giberto and Carlo, to join him. Veneto or Venetia ( Vèneto) is one of the 20 regions of Italy.
In 1968, the Benettons opened their first store in Belluno and the year after in Paris, with Luciano as chairman, his brother Giberto in charge of administration, their younger brother Carlo running production, and Giuliana as a chief designer. Belluno ( Italian: Belluno; Friulian: Belun; German: Beilun) is a town in the Veneto region of northern Paris (ˈpærɨs in English; in French) is the Capital of France and the country's largest city
Soon afterwards Luciano met Flavio Briatore who at the time was working at the Italian stock exchange. Flavio Briatore (born April 12, 1950) is an Italian businessman Briatore led the company's assault on the US market, they started with 5 stores in 1979 but reached 800 within 10 years by franchising aggressively.
Products
The company's core business remains their clothing lines. Casual clothing is marketed as the "United Colors of Benetton"; there are also a fashion-oriented "Sisley" division, "Playlife" leisurewear, and "Killer Loop" streetwear brands. Their products include womenswear, menswear, childrenswear and underwear and they have recently expanded into toiletries, perfumes, exclusive watches and items for the home such as kitchen accessories and baby products.
Product lines vary from region to region, for instance most stores in North America stock little if any of their men's and children's collections. To protect franchisees, the group do not sell online, using their websites solely for marketing purposes with no prices.
Marketing
The company is known for sponsorship of a number of sports, and for the controversial "United Colors" publicity campaign. The latter originated when photographer Oliviero Toscani was given carte blanche by the Benetton management. A photographer is a person who takes a Photograph using a Camera. Oliviero Toscani (born 1942 is an Italian Photographer, best-known worldwide for designing controversial advertising campaigns for Italian brand Benetton Under Toscani's direction, ads were created that contained striking images unrelated to any actual products being sold by the company.
These graphic, billboard sized ads included depictions of a variety of 'shocking' subjects such as a deathbed scene of a man (AIDS activist David Kirby) dying from AIDS, a bloodied, unwashed newborn baby with umbilical cord still attached, two horses mating, close-up pictures of tattoos reading "HIV Positive" on the bodies of men and women, a collage consisting of genitals of persons of various races, a priest and nun about to engage in a romantic kiss, and pictures of inmates on death row. Human immunodeficiency virus ( HIV) is a Lentivirus (a member of the Retrovirus family that can lead to acquired immunodeficiency syndrome Death row is a term that refers to the section of a Prison that houses individuals awaiting execution. The company's logo served as the only text accompanying the images in most of these advertisements.
Briatore explained how they raised the company's profile: "We decided to do something very controversial that people would pick up on - 50% of people thought it was great and 50% thought it was awful, but in the meantime everyone was talking about Benetton. " [1]
Sponsorship
Benetton Group entered Formula 1 as a sponsor of Tyrrell in 1983, then Alfa Romeo in 1984 – 1985 and Toleman in 1985. Benetton Formula Ltd, commonly referred to simply as Benetton, was a Formula One constructor that participated from 1986 to 2001. Benetton Rugby Treviso are an Italian Rugby union club currently competing in Super 10. Pallacanestro Treviso, more often known by its sponsorship name of Benetton Basket, or Benetton Treviso, is an Italian League professional Basketball Achievements Italian Volleyball League: 9 Italian Volleyball Cup: 4 Italian Volleyball SuperCup: 6 Lower Formulae (1958 - 1967 Tyrrell Racing first came into being in 1958 running Formula Three cars for Ken Tyrrell and local stars Year 1983 ( MCMLXXXIII) was a Common year starting on Saturday (link displays the 1983 Gregorian calendar) Alfa Romeo participated in Formula One, as both a constructor and engine supplier from to. Year 1984 ( MCMLXXXIV) was a Leap year starting on Sunday (link displays the 1984 Gregorian calendar) Year 1985 ( MCMLXXXV) was a Common year starting on Tuesday (link displays 1985 Gregorian calendar) Toleman Motosport was a Formula One constructor based in the U Benetton Formula Ltd. Benetton Formula Ltd, commonly referred to simply as Benetton, was a Formula One constructor that participated from 1986 to 2001. was formed at the end of 1985 when the Toleman and Spirit teams were sold to the Benetton family. Spirit was a Formula One constructor from Britain. They were official entrants in 25 grands prix in 1983 and 1984 The team saw its greatest success under Briatore, who managed the team 1990 – 1997. Michael Schumacher won his first drivers championships with the team in 1994 and 1995, and the team won their only manufacturer's title in 1995. Michael Schumacher (German pronunciation;) (born January 3, 1969, in Hürth-Hermülheim, Germany) is a former Formula From 1996, the team raced under an Italian licence although it continued to be based, like Toleman, in Oxfordshire in England. The team was bought by Renault for US$120m in 2000 and was rebranded Renault F1. 1970s and 1980s 1977 Renault first involvement in Formula One was made by the Renault Sport subsidiary
In 1979 Benetton first sponsored their (then amateur) local rugby team, A. S. Rugby Treviso. Benetton Rugby has since become a major force in Italian rugby, with 11 league titles and supplying many players to the national team. Benetton Rugby Treviso are an Italian Rugby union club currently competing in Super 10. [2]
In 1982 the company bought its local basketball team, Pallacanestro Treviso, now commonly known as Benetton Basket. Pallacanestro Treviso, more often known by its sponsorship name of Benetton Basket, or Benetton Treviso, is an Italian League professional Basketball Their Sisley brand sponsors the local volleyball team, Sisley Volley Treviso. Achievements Italian Volleyball League: 9 Italian Volleyball Cup: 4 Italian Volleyball SuperCup: 6
Criticism
Benetton has faced criticism from Mapuche organizations, including Mapuche International Link, over its purchase of traditional Mapuche lands in Patagonia. The Mapuche are the indigenous inhabitants of Central and Southern Chile and Southern Argentina. Mapuche International Link ( MIL) is an organization which campaigns on behalf of the Mapuche people of southern Chile and Argentina. Llao LLaojpg|thumb|250px| Lake Nahuel Huapi, near Bariloche, Argentina [3] The Curiñanco-Nahuelquir family was evicted from their land in 2002 following Benetton's claim to it, but the land was restored in 2007. [4]
Benetton aroused suspicion when they considered using RFID tracking chips on clothes to monitor inventory. Radio-frequency identification ( RFID) is an automatic identification method relying on storing and remotely retrieving data using devices called RFID tags or A boycott site alleges the tracking chips "can be read from a distance and used to monitor the people wearing them. "[5] Issues of consumer privacy were raised and the plan was shelved.
PETA launched a boycott campaign against Benetton for buying wool from farmers who practiced mulesing. Mulesing is the surgical removal of strips of wool-bearing wrinkle skin from around the breech of a Sheep. Benetton has since agreed to buy nonmulesed wool and has further urged the wool industry to adopt the PETA and Australian Wool Growers Association agreement to end mulesing. [6]
Collaborations
Benetton teamed up with Mattel in 1991 for the Benetton Barbie and her friends Ken, Christie, and Kira dolls. Mattel Inc ( is the world's largest Toy importing company based on revenue Barbie is a best-selling fashion Doll launched in 1959 The doll is produced by Mattel Inc Ken (lesser known full name Ken Carson) is a toy Doll in Mattel's Barbie line of fashion dolls Mattel made Benetton Shopping Barbie and friends dolls for the European market in 1992. In 2006, Benetton collaborated with Mattel, once again, for Benetton Fashion Fever Barbie and friends dolls.
See also
Notes and references
- ^ Who's Who: Flavio Briatore. Four members of the Italian Benetton family founded the Benetton Group S F1Fanatic. co. uk (2007). Retrieved on 2007-08-18. Year 2007 ( MMVII) was a Common year starting on Monday of the Gregorian calendar in the 21st century. Events 293 BC - The oldest known Roman temple to Venus is founded starting the institution of Vinalia Rustica.
- ^ Benetton Rugby - Storia. Retrieved on 2008-04-07. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 529 - First draft of Corpus Juris Civilis (a fundamental work in Jurisprudence) is issued by Eastern Roman Emperor (Italian)
- ^ The Invisible Colours of Benetton - Campaign. Retrieved on 2008-04-07. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 529 - First draft of Corpus Juris Civilis (a fundamental work in Jurisprudence) is issued by Eastern Roman Emperor
- ^ Recovered Mapuche territory in Patagonia: Benetton vs. Mapuche. MAPU Association. Retrieved on 2008-04-07. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 529 - First draft of Corpus Juris Civilis (a fundamental work in Jurisprudence) is issued by Eastern Roman Emperor
- ^ Boycott Benetton. Retrieved on 2008-04-07. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 529 - First draft of Corpus Juris Civilis (a fundamental work in Jurisprudence) is issued by Eastern Roman Emperor
- ^ Campaign ends. PETA Save the Sheep! campaign. Retrieved on 2008-04-07. 2008 ( MMVIII) is the current year in accordance with the Gregorian calendar, a Leap year that started on Tuesday of the Common Events 529 - First draft of Corpus Juris Civilis (a fundamental work in Jurisprudence) is issued by Eastern Roman Emperor
External links
- www.regimbald.ca/Benetton- unofficial chronicle of Benetton advertising under Oliviero Toscani
Official sites
- www.benetton.com United Colors of Benetton
- Sisley
- Playlife
- Killer Loop
- Undercolors
- FABRICA - Benetton design research
- 21 Investimenti - €1300m private equity fund established by Alessandro Benetton in 1992
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